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Importance of Sustainable Versus Functional Packaging - Consumer Survey Insights

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  • 17 Pages
  • December 2021
  • Region: Global
  • GlobalData
  • ID: 5573094
This report analyzes consumer preferences in packaging. Additionally, factors like plastic-free, biodegradable, and resealable forms of packaging are explored. As well as this, there is a comparison between consumer emphasis on sustainable packaging and luxury appearances and other factors that influence the aesthetics of packaging.

This report provides key insights into preferred packaging types. It also assesses the differences between generations and regions and how consumer consciousness regarding sustainability impacts consumer choice.


  • Environmentally friendly packaging is extremely important to consumers
  • With the ongoing battle with COVID-19, consumers value hygienic packaging, which may make them feel more protected from the virus
  • Consumers find the functionality of packaging very important; components like resealable openings are favorable

Reasons to Buy

  • Identify how preferences differ across countries and regions
  • Learn how imperative sustainability is to consumers when choosing products and their packaging
  • Identify how brands can entice consumers into buying their products from their packaging features

Table of Contents

1. Consumer Survey Insights: Importance of Sustainable Versus Functional Packaging
  • Introduction
  • Key analysis
  • Take outs

2. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Starbucks
  • Huggies
  • Garnier