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Malaysia Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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    Report

  • 122 Pages
  • February 2022
  • Region: Malaysia
  • GlobalData
  • ID: 5573105
The publisher's Country Profile report on the spirits in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Malaysian spirits sector was led by whiskey category in value terms and specialty spirits category led in volume terms. Tequila & mezcal is forecast to register fastest value and volume growth in 2021-2026, during the same period. Hypermarkets & supermarkets is the leading channel for distribution of spirits products in the country. Bozeman Spirits LLC, Lucas Bols N.V., and Diageo plc are the top three companies in Malaysian spirits sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for brandy, flavored alcoholic beverages, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: bottle, can, closure type for: screw top, and stopper, primary outer types for: carton - folding

Scope


  • Spirits per capita consumption and expenditure rates in Malaysia were lower than both the global and regional levels in 2021
  • The per capita consumption of specialty Spirits was higher than that of other Spirits categories in Malaysia, in 2021
  • Hypermarkets & supermarkets is the leading distribution channel in the Malaysian Spirits sector, with a volume share of 385% in 2021
  • Bozeman Spirits LLC accounted for a volume share of 17% in the Malaysian Spirits sector, in 2020
  • Glass accounted for a share of 100% in the Malaysian Spirits sector, in 2020

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends

Table of Contents

  • Report scope
  • Executive summary
Part 1: Market Environment
  • Value and volume share of Malaysia in the global and Asia-Pacific markets
  • Growth analysis of Malaysia compared to other leading countries in the Asia-Pacific market
  • PCC and PCE of Malaysia compared to global and Asia-Pacific market

Part 2: Sector Deep Dive
  • Malaysia Spirits sector snapshot
  • Market size analysis
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis - category: Brandy
  • Segment-level analysis (in value terms) - Brandy
  • Segment-level analysis (in volume terms) - Brandy
  • Market size analysis - category: Flavored alcoholic beverages
  • Segment-level analysis (in value terms) - Flavored alcoholic beverages
  • Segment-level analysis (in volume terms) - Flavored alcoholic beverages
  • Market size analysis - category: Gin & genever
  • Market size analysis - category: Liqueurs
  • Segment-level analysis (in value terms) -Liqueurs
  • Segment-level analysis (in volume terms) - Liqueurs
  • Market size analysis - category: Rum
  • Segment-level analysis (in value terms) - Rum
  • Segment-level analysis (in volume terms) - Rum
  • Market size analysis - category: Specialty Spirits
  • Segment-level analysis (in value terms) - Specialty Spirits
  • Segment-level analysis (in volume terms) - Specialty Spirits
  • Market size analysis - category: Tequila & mezcal
  • Market size analysis - category: Vodka
  • Segment-level analysis (in value terms) - Vodka
  • Segment-level analysis (in volume terms) - Vodka
  • Market size analysis - category: Whiskey
  • Segment-level analysis (in value terms) - Whiskey
  • Segment-level analysis (in volume terms) - Whiskey

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 7: City Deep Dive
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by category
  • Leading cities contribution to volume growth

Part 8: Consumergraphics
  • Demographic analysis

Part 9: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Malaysia’s standing in Global Country Risk Index (GCRI) Q4 2021
  • Malaysia risk analysis - compared to global and Asia-Pacific markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2021
  • Cross-category comparison - by value (2016-2026)
  • Cross-category comparison - by volume (2016-2026)
  • Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in liters), 2021
  • Brandy - value analysis by segment, 2016-2026
  • Brandy - volume analysis by segment, 2016-2026
  • Flavored alcoholic beverages - value analysis by segment, 2016-2026
  • Flavored alcoholic beverages - volume analysis by segment, 2016-2026
  • Liqueurs - value analysis by segment, 2016-2026
  • Liqueurs- volume analysis by segment, 2016-2026
  • Rum - value analysis by segment, 2016-2026
  • Rum - volume analysis by segment, 2016-2026
  • Specialty Spirits - value analysis by segment, 2016-2026
  • Specialty Spirits - volume analysis by segment, 2016-2026
  • Vodka - value analysis by segment, 2016-2026
  • Vodka - volume analysis by segment, 2016-2026
  • Whiskey - value analysis by segment, 2016-2026
  • Whiskey - volume analysis by segment, 2016-2026
  • Change in distribution share, 2016-2021
  • Top five companies share by brand (in volume terms) in the Spirits sector, 2020
  • Brand shares of top five companies (in volume terms) by category, 2020
  • Volume Analysis of Top 10 Cities by Category (Thousand Liters), 2021
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Category data, by on-trade and off-trade
  • Per capita consumption (in liters), 2016-2026
  • Per capita expenditure ($), 2016-2026
  • Spirits distribution in Malaysia - by category (Million liters), 2021
  • Brand share (in value and volume terms) in the Spirits sector, 2020
  • Brand share (in value and volume terms) in the Spirits sector, by category, 2020
  • Pack material (in million pack units), 2015-2025
  • Pack materials by category (in million pack units), 2020
  • Pack type (in million pack units), 2015-2025
  • Pack types by category (in million pack units), 2020
  • Closure type (in million pack units), 2015-2025
  • Closure types by category (in million pack units), 2020
  • Primary outer type (in million pack units), 2015-2025
  • Primary outer types by category (in million pack units), 2020
  • Real GDP and annual growth (%), 2018-2026
  • Nominal GDP and annual growth (%), 2018-2026
  • Consumer price inflation (%), 2018-2026
  • Employed people and unemployment rate (%), 2018-2026
  • Nominal household final consumption expenditure and annual growth (%), 2018-2026
  • Population and annual growth (%), 2018-2026
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2016-2026

List of Figures
  • Value and volume share of Malaysia in the global and Asia-Pacific Spirits sector, 2021-2026
  • Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Malaysia, Asia-Pacific, and global, 2016-2026
  • PCE comparison - Malaysia, Asia-Pacific, and global, 2016-2026
  • Market size and growth analysis by value and volume, Spirits sector, 2016-2026
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, brandy category, 2016-2026
  • Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2016-2026
  • Market size and growth analysis by value and volume, gin & genever category, 2016-2026
  • Market size and growth analysis by value and volume, liqueurs category, 2016-2026
  • Market size and growth analysis by value and volume, rum category, 2016-2026
  • Market size and growth analysis by value and volume, specialty spirits category, 2016-2026
  • Market size and growth analysis by value and volume, tequila & mezcal category, 2016-2026
  • Market size and growth analysis by value and volume, vodka category, 2016-2026
  • Market size and growth analysis by value and volume, whiskey category, 2016-2026
  • Share of key distribution channels (in volume terms) - Spirits, 2021
  • Key distribution channel share by category (in volume terms), 2021
  • Leading companies (in volume terms) in the Spirits sector, 2020
  • Category-Level Consolidation/Fragmentation (in Volume Terms) - Spirits, 2020
  • Key pack materials in the Malaysian Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key pack material, 2015-2025
  • Use of pack material by category (in pack units), 2020
  • Key pack types in the Malaysian Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key pack type, 2015-2025
  • Use of pack type by category (in pack units), 2020
  • Key closure types in the Malaysian Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key closure type, 2015-2025
  • Use of closure type by category (in pack units), 2020
  • Key primary outer types in the Malaysian Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key primary outer type, 2015-2025
  • Use of primary outer type by category (in pack units), 2020
  • Volume growth analysis of top 10 cities (thousand liters), 2016-2021
  • Leading cities’ contribution to volume change, 2021-2026
  • Demographic analysis
  • Real GDP (MYR billion) and annual growth (%)
  • Nominal GDP (MYR billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in MYR terms
  • Population (million) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (million) and unemployment rate (%)
  • Economic summary, labor market trends, and demographic trends
  • Five lowest-risk nations in GCRI Q4 2021
  • Five highest-risk nations in GCRI Q4 2021
  • Malaysia’s performance in country risk analysis in comparison to Asia-Pacific and the world
  • List of 106 countries analyzed to identify the high-potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Bozeman Spirits LLC
  • Lucas Bols N.V.
  • Diageo plc
  • Amigo Pop
  • Arran Distillery
  • Rémy Cointreau
  • Duncan Gilbey (M) Sdn Bhd
  • Bacardi Ltd