BRIC Countries (Brazil, Russia, India, China) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Report
125 Pages
June 2023
Region: Brazil, China, India, Russia
MarketLine
ID: 5850868

The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $106,002.2 million in 2022. India was the fastest growing country with a CAGR of 28.7% over the 2018-22 period.
Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $91,167.0 million in 2022. This was followed by Brazil, Russia and India with a value of $6,501.1, $4,553.0, and $3,781.3 million, respectively.
China is expected to lead the digital advertising industry in the BRIC nations with a value of $102,013.7 million in 2027, followed by India, Brazil, Russia with expected values of $11,082.1, $8,253.8 and $5,587.1 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC digital advertising market
Leading company profiles reveal details of key digital advertising market players’ BRIC operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the BRIC digital advertising market with five year forecasts
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to Buy

What was the size of the BRIC digital advertising market by value in 2022?
What will be the size of the BRIC digital advertising market in 2027?
What factors are affecting the strength of competition in the BRIC digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the BRIC digital advertising market?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 BRIC Digital Advertising

2.1. Industry Outlook

3 Digital Advertising in Brazil

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Digital Advertising in China

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Digital Advertising in India

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Digital Advertising in Russia

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis

10 Macroeconomic Indicators

10.1. Country data

11 Company Profiles

11.1. Alphabet Inc
11.2. Meta Platforms, Inc.
11.3. Globo Comunicacao e Participacoes S.A.
11.4. Alibaba Group Holding Limited
11.5. Baidu, Inc.
11.6. Beijing ByteDance Technology Co Ltd
11.7. Tencent Holdings Limited
11.8. Flipkart Internet Pvt Ltd
11.9. Amazon.com, Inc.
11.10. Yandex NV
11.11. Mail.Ru Group LLC

12 Appendix

12.1. Methodology
12.2. About

List of Tables

Table 1: BRIC digital advertising industry, revenue($m), 2018-27
Table 2: BRIC digital advertising industry, revenue($m), 2018-22
Table 3: BRIC digital advertising industry, revenue($m), 2022-27
Table 4: Brazil digital advertising market value: $ million, 2017-22
Table 5: Brazil digital advertising market category segmentation: % share, by value, 2017-2022
Table 6: Brazil digital advertising market category segmentation: $ million, 2017-2022
Table 7: Brazil digital advertising market geography segmentation: $ million, 2022
Table 8: Brazil digital advertising market value forecast: $ million, 2022-27
Table 9: Brazil size of population (million), 2018-22
Table 10: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 11: Brazil gdp (current prices, $ billion), 2018-22
Table 12: Brazil inflation, 2018-22
Table 13: Brazil consumer price index (absolute), 2018-22
Table 14: Brazil exchange rate, 2018-22
Table 15: China digital advertising market value: $ million, 2017-22
Table 16: China digital advertising market category segmentation: % share, by value, 2017-2022
Table 17: China digital advertising market category segmentation: $ million, 2017-2022
Table 18: China digital advertising market geography segmentation: $ million, 2022
Table 19: China digital advertising market value forecast: $ million, 2022-27
Table 20: China size of population (million), 2018-22
Table 21: China gdp (constant 2005 prices, $ billion), 2018-22
Table 22: China gdp (current prices, $ billion), 2018-22
Table 23: China inflation, 2018-22
Table 24: China consumer price index (absolute), 2018-22
Table 25: China exchange rate, 2018-22
Table 26: India digital advertising market value: $ million, 2017-22
Table 27: India digital advertising market category segmentation: % share, by value, 2017-2022
Table 28: India digital advertising market category segmentation: $ million, 2017-2022
Table 29: India digital advertising market geography segmentation: $ million, 2022
Table 30: India digital advertising market value forecast: $ million, 2022-27
Table 31: India size of population (million), 2018-22
Table 32: India gdp (constant 2005 prices, $ billion), 2018-22
Table 33: India gdp (current prices, $ billion), 2018-22
Table 34: India inflation, 2018-22
Table 35: India consumer price index (absolute), 2018-22
Table 36: India exchange rate, 2018-22
Table 37: Russia digital advertising market value: $ million, 2017-22
Table 38: Russia digital advertising market category segmentation: % share, by value, 2017-2022
Table 39: Russia digital advertising market category segmentation: $ million, 2017-2022
Table 40: Russia digital advertising market geography segmentation: $ million, 2022
Table 41: Russia digital advertising market value forecast: $ million, 2022-27
Table 42: Russia size of population (million), 2018-22
Table 43: Russia gdp (constant 2005 prices, $ billion), 2018-22
Table 44: Russia gdp (current prices, $ billion), 2018-22
Table 45: Russia inflation, 2018-22
Table 46: Russia consumer price index (absolute), 2018-22
Table 47: Russia exchange rate, 2018-22
Table 48: Alphabet Inc: key facts
Table 49: Alphabet Inc: Annual Financial Ratios
Table 50: Alphabet Inc: Key Employees
Table 51: Meta Platforms, Inc.: key facts
Table 52: Meta Platforms, Inc.: Annual Financial Ratios
Table 53: Meta Platforms, Inc.: Key Employees
Table 54: Meta Platforms, Inc.: Key Employees Continued
Table 55: Globo Comunicacao e Participacoes S.A.: key facts
Table 56: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 57: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 58: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 59: Alibaba Group Holding Limited: key facts
Table 60: Alibaba Group Holding Limited: Annual Financial Ratios
Table 61: Alibaba Group Holding Limited: Key Employees
Table 62: Alibaba Group Holding Limited: Key Employees Continued
Table 63: Baidu, Inc.: key facts
Table 64: Baidu, Inc.: Annual Financial Ratios
Table 65: Baidu, Inc.: Key Employees
Table 66: Beijing ByteDance Technology Co Ltd: key facts
Table 67: Beijing ByteDance Technology Co Ltd: Key Employees
Table 68: Tencent Holdings Limited: key facts
Table 69: Tencent Holdings Limited: Annual Financial Ratios
Table 70: Tencent Holdings Limited: Key Employees
Table 71: Tencent Holdings Limited: Key Employees Continued
Table 72: Flipkart Internet Pvt Ltd: key facts
Table 73: Flipkart Internet Pvt Ltd: Key Employees
Table 74: Amazon.com, Inc.: key facts
Table 75: Amazon.com, Inc.: Annual Financial Ratios
Table 76: Amazon.com, Inc.: Key Employees
Table 77: Amazon.com, Inc.: Key Employees Continued
Table 78: Yandex NV: key facts
Table 79: Yandex NV: Annual Financial Ratios
Table 80: Yandex NV: Key Employees
Table 81: Mail.Ru Group LLC: key facts

List of Figures

Figure 1: BRIC digital advertising industry, revenue($m), 2018-27
Figure 2: BRIC digital advertising industry, revenue($m), 2018-22
Figure 3: BRIC digital advertising industry, revenue($m), 2022-27
Figure 4: Brazil digital advertising market value: $ million, 2017-22
Figure 5: Brazil digital advertising market category segmentation: $ million, 2017-2022
Figure 6: Brazil digital advertising market geography segmentation: % share, by value, 2022
Figure 7: Brazil digital advertising market value forecast: $ million, 2022-27
Figure 8: Forces driving competition in the digital advertising market in Brazil, 2022
Figure 9: Drivers of buyer power in the digital advertising market in Brazil, 2022
Figure 10: Drivers of supplier power in the digital advertising market in Brazil, 2022
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2022
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2022
Figure 13: Drivers of degree of rivalry in the digital advertising market in Brazil, 2022
Figure 14: China digital advertising market value: $ million, 2017-22
Figure 15: China digital advertising market category segmentation: $ million, 2017-2022
Figure 16: China digital advertising market geography segmentation: % share, by value, 2022
Figure 17: China digital advertising market value forecast: $ million, 2022-27
Figure 18: Forces driving competition in the digital advertising market in China, 2022
Figure 19: Drivers of buyer power in the digital advertising market in China, 2022
Figure 20: Drivers of supplier power in the digital advertising market in China, 2022
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2022
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in China, 2022
Figure 23: Drivers of degree of rivalry in the digital advertising market in China, 2022
Figure 24: India digital advertising market value: $ million, 2017-22
Figure 25: India digital advertising market category segmentation: $ million, 2017-2022
Figure 26: India digital advertising market geography segmentation: % share, by value, 2022
Figure 27: India digital advertising market value forecast: $ million, 2022-27
Figure 28: Forces driving competition in the digital advertising market in India, 2022
Figure 29: Drivers of buyer power in the digital advertising market in India, 2022
Figure 30: Drivers of supplier power in the digital advertising market in India, 2022
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2022
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in India, 2022
Figure 33: Drivers of degree of rivalry in the digital advertising market in India, 2022
Figure 34: Russia digital advertising market value: $ million, 2017-22
Figure 35: Russia digital advertising market category segmentation: $ million, 2017-2022
Figure 36: Russia digital advertising market geography segmentation: % share, by value, 2022
Figure 37: Russia digital advertising market value forecast: $ million, 2022-27
Figure 38: Forces driving competition in the digital advertising market in Russia, 2022
Figure 39: Drivers of buyer power in the digital advertising market in Russia, 2022
Figure 40: Drivers of supplier power in the digital advertising market in Russia, 2022
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2022
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2022
Figure 43: Drivers of degree of rivalry in the digital advertising market in Russia, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc
Meta Platforms, Inc.
Globo Comunicacao e Participacoes S.A.
Alibaba Group Holding Limited
Baidu, Inc.
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited
Flipkart Internet Pvt Ltd
Amazon.com, Inc.
Yandex NV
Mail.Ru Group LLC

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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