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Sweden Sports Broadcasting Media (Television and Telecommunications) Landscape

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  • 29 Pages
  • December 2021
  • Region: Sweden
  • GlobalData
  • ID: 5575026
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The Sweden Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Sweden today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

  • Cable was the leading pay-TV platform in 2020 with a 50.1% share of total pay-TV subscriptions, supported by a significant proportion of cable TV subscriptions via property owners. It will remain the leading pay-TV technology over the forecast period, despite a decline in share to 45.5% in 2025
  • Sweden’s pay-TV service market is dominated by two operators – Tele2 Sverige and Telia Company - who account for a combined 68.8% share of the total pay-TV subscriptions
  • Fiber's share of residential fixed broadband lines will grow from 75.0% in 2020 to 89.1% by 2025, supported by growing demand for higher-speed broadband connectivity in the country, as well as private and municipal investment in fiber networks


  • Over the 2020-2025 forecast period, pay-TV subscriptions in Sweden will fall by approximately 150,000 at a CAGR of 0.7% over the 2020-2025 forecast period, reaching 42 million in 2025
  • 4G, the leading mobile technology in 2020 with a 53.5% share of total mobile subscriptions, will see its share drop to 43.2% of total mobile subscriptions by 2025, due to subscriber migration to 5G services
  • The three major mobile network operators - Telenor, Tele2 and Telia - accounted for 87.0% of the Swedish mobile market in 2020
  • Residential fixed broadband lines will grow from 4.0 million in 2020 to 4.7 million by 2025, at a CAGR of 3.3%

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Swedish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Swedish pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality

Table of Contents

  • Population and Household Context
  • Television Services Market
  • Mobile Services Market: Handsets
  • Fixed Broadband Services Market: Residential
  • Competitive Landscape
  • Data Tables

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Canal Digital
  • Discovery
  • NENT
  • SVT
  • Tele2
  • Telenor
  • Telia Company