Snackification: The Future of Occasions in a Post-Pandemic Normal

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical touchpoints, there is greater focus on ubiquity, value and more targeted health attributes. These factors all point towards an evolved future of key traits that may lead to successful innovation.

The global briefing provides a comprehensive overview of the Snacks market, providing insight on sales and market potential, retail distribution and company and brand shares. Analysis identifies emerging geographies alongside growth opportunities in the most developed, highest value countries. It also offers strategic analysis of the key trends shaping the industry and consumer demand, such as health and wellness, sustainability, the evolution of eating occasions, in addition to ongoing considerations of convenience and value-for-money in the post-pandemic world. Insight into how these trends are shaping demand in 2022 informs forecasts to 2026, clearly indicating how the market is expected to change.

Key Findings

Snackification continued to adapt, two years after the onset of the pandemic

Historically, urbanisation has driven snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus pandemic, digitalisation and technology became key elements, while premiumisation is negatively affected by the economic costs of the pandemic. Lastly, health priorities remain important offering innovation opportunities.

Two pillars of innovation for snacks in a post-pandemic era

In order to adapt to consumers’ new normal, two pillars of innovation will enable snacks players to keep the product offering more relevant than ever. Snacks manufacturers need to launch new formats for their best-selling brands and innovate in permissible indulgence. Health attributes must be accompanied by clear messages and with no compromise on taste.

Enhance impulse snacking moments and create pre-planned snacking occasions

The demand for impulse will not be eradicated. Rather, there is a need for new fulfilment methods, hence digital advancements and the emergence of new business models must be leveraged. New snacking occasions must be actively created that are remotely accessible to consumers throughout the day by aligning with occasions such as celebrations at home.

Align innovation with three key snacking motivations

Opportunities lie in fulfilling consumers’ snacking motivations of meal replacement, self-reward and distracted snacking. Businesses must create innovations aligned with freshly evolved consumer needs that serve these snacking occasions to better position themselves to gain greater share of stomach and wallet in the post-pandemic era.

Product coverage: Confectionery, Ice Cream and Frozen Desserts, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.