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Dairy Products and Alternatives in North Macedonia

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    Report

  • 62 Pages
  • September 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5576720
Dairy products and alternatives is witnessing a slowdown in retail volume growth and strong current value growth in 2023, amidst strong inflationary pressure and rising unit prices of dairy products. Production costs have remained high since the outbreak of the war in Ukraine, including raw materials and fodder, energy and transportation costs

The Dairy Products and Alternatives in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DAIRY PRODUCTS AND ALTERNATIVES IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baby food volume sales contract as negative population growth takes hold
  • Consumers prioritise more essential baby food
  • Hipp GmbH & Co Vertrieb KG maintains leading position
PROSPECTS AND OPPORTUNITIES
  • Demographic issues will hinder volume growth
  • Manufacturers to grasp opportunities to innovate and drive value sales
  • Demand for powder standard milk formula to slow impacting overall baby food category
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 15 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal category decline caused by falling consumption of margarine and spreads
  • Butter seen as a healthier alternative to margarine and spreads
  • Meggle improves the image of its flagship butter and margarine brands
PROSPECTS AND OPPORTUNITIES
  • Butter to outperform margarine and spreads due to healthy image and lower price gap
  • Product development to inject growth into butter category
  • Health and wellness to come to the fore via the emergence of fortified/functional spreads
CATEGORY DATA
  • Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stability in cheese category reflects its essential status
  • Spreadable cheese boosted by discounts and promotions
  • More sophisticated local tastes drive demand for hard cheese
PROSPECTS AND OPPORTUNITIES
  • Stable growth path ahead for cheese
  • Younger consumers to drive demand for packaged cheese
  • Spreadability is main focus for butter manufacturers
CATEGORY DATA
  • Table 31 Sales of Cheese by Category: Volume 2018-2023
  • Table 32 Sales of Cheese by Category: Value 2018-2023
  • Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 36 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 38 Distribution of Cheese by Format: % Value 2018-2023
  • Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable demand in drinking milk products
  • Shelf-stable milk gains popularity over fresh milk
  • Flavoured milk drinks benefit from shelf-stable milk trend
PROSPECTS AND OPPORTUNITIES
  • Solid performance in drinking milk products
  • Good prospects lie ahead for flavoured drinking milk
  • Consumers likely to remain price sensitive
CATEGORY DATA
  • Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness trend drives consumption of yoghurt and sour milk products
  • Kefir and ayran gain popularity amid launches in sour milk
  • Growing demand for bio and sustainable products
PROSPECTS AND OPPORTUNITIES
  • Solid growth expected in yoghurt and sour milk products over the forecast period
  • Rising demand for free from lactose products set to accelerate over the forecast period
  • High-protein yoghurt and sour milk to gain ground
CATEGORY DATA
  • Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate growth witnessed in chilled snacks
  • Constant flurry of new products in shelf-stable and chilled desserts
  • Cream is one of the most robust categories
PROSPECTS AND OPPORTUNITIES
  • Solid growth set to continue in other dairy during the forecast period
  • Evaporated milk to gain consumer interest
  • New product development and innovation to spur dynamism in chilled snacks
CATEGORY DATA
  • Table 65 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 66 Sales of Other Dairy by Category: Value 2018-2023
  • Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Plant-based dairy captures attention of health-conscious consumers
  • Other plant-based milk is the most dynamic category of plant-based dairy in 2023
  • Soy drinks maintain buoyant growth as most familiar product
PROSPECTS AND OPPORTUNITIES
  • Plant-based dairy poised to gain greater significance in wider category
  • Ongoing dynamism in other plant-based milk
  • Health trend will underpin growth of soy drinks category