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Dairy Products and Alternatives in North Macedonia

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    Report

  • 65 Pages
  • September 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5576720
While remaining robust on the whole, growth in dairy products and alternatives current value sales in North Macedonia in 2025 looks set to be moderately slower than in 2024, mainly because the recent spike in inflation has now largely subsided.

The Dairy Products and Alternatives in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drop in inflation buoys demand and encourages trading up
  • Hipp GmbH & Co Vertrieb KG continues to hold sizeable lead
  • Small local grocers remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Current value growth set to remain solid despite declining volume sales
  • Health concerns will continue to shape purchasing decisions and innovation
  • Sustainability credentials likely to become a more important point of competition
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2020-2025
  • Table 10 Sales of Baby Food by Category: Value 2020-2025
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 16 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Traditional consumption habits ensure overall demand remains stable
  • Dijamant AD retains overall lead
  • Distribution still concentrated in the small local grocers channel
PROSPECTS AND OPPORTUNITIES
  • Butter set to remain the best performing category
  • Consumers will continue to gravitate towards healthier varieties
  • EU rules will pose challenges for local producers exploring export opportunities
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cheese continues to expand steadily in volume and value terms
  • IMB Mlekara Bitola remains the overall leader
  • Small local grocers still the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to remain stable
  • Products with more exotic flavours and textures will continue to gain popularity
  • Competition from plant-based alternatives set to intensify
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2020-2025
  • Table 33 Sales of Cheese by Category: Value 2020-2025
  • Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 39 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 41 Distribution of Cheese by Format: % Value 2020-2025
  • Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Falling inflation and health-oriented launches help to lift overall demand
  • IMB Mlekara Bitola maintains commanding lead
  • Small local grocers remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Maturity and population decline will temper volume growth prospects
  • Penetration of high protein and lactose free options set to continue rising
  • Migration to plant-based alternatives expected to gain momentum
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health awareness helps to maintain robust demand
  • IMB Mlekara Bitola continues to lead yoghurt and sour milk products
  • Small local grocers still the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Category expected to continue expanding steadily in volume and value terms
  • Health benefits will remain chief focal point for new product development activity
  • Threat from plant-based varieties likely to become more pronounced
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ingrained consumption habits and innovation support steady growth
  • Zott GmbH & Co KG retains overall lead
  • Small local grocers continue to dominate other dairy distribution
PROSPECTS AND OPPORTUNITIES
  • Stable demand for cream will continue to underpin growth in other dairy sales
  • All categories expected to witness more health-oriented launches
  • Other dairy products set to face growing challenge from plant-based alternatives
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2020-2025
  • Table 70 Sales of Other Dairy by Category: Value 2020-2025
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
  • Table 73 Sales of Cream by Type: % Value 2020-2025
  • Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
  • Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Macedonians continue to show strong interest in plant-based dairy products
  • Danone maintains clear overall lead
  • Distribution remains concentrated in the small local grocers channel
PROSPECTS AND OPPORTUNITIES
  • Health and sustainability concerns will continue to bolster demand
  • Technological advances expected to facilitate improvements in quality standards
  • Entry of private label lines should make plant-based dairy products more accessible
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030