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Dairy Products and Alternatives in Finland

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    Report

  • 68 Pages
  • August 2025
  • Region: Finland
  • Euromonitor International
  • ID: 5576746
Value sales of dairy products and alternatives are set to rise 2025. Dairy in Finland has faced rising production costs which has led to lower milk volumes and increasing prices across many categories. While many dairy categories are reaching maturity and struggling to generate volume growth, increasing focus is being placed on value-added products with higher unit prices. This shift is helping to drive stronger value growth throughout 2025.

The Dairy Products and Alternatives in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising value sales despite declining birth rates as consumers appreciate convenience
  • Suomen Nestlé Oy dominates sales, while Valio Oy records the strongest growth
  • Hypermarkets maintain its lead but lose share to discounters and retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Baby food is projected to grow as parents remain willing to invest in value
  • Plant-based, fibre-rich, and vegetable baby food is expected to support growth
  • Growth for retail e-commerce is set to be supported by convenience and curated offerings
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2020-2025
  • Table 10 Sales of Baby Food by Category: Value 2020-2025
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 16 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of butter and spreads decline as unit prices rise and consumption falls
  • Valio Oy continues to lead while Flora focuses on a refreshed identity
  • Hypermarkets continue to lead sales as retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • A mixed outlook expected for butter and spreads amid health trends and rising prices
  • Value-added health and wellness features are expected to shape product development
  • Innovations within plant-based products is set to drive ongoing growth
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of cheese remains stable as players focus on premium innovation to drive growth
  • Dairy giant Valio Oy retain its lead while private label players gain share
  • Supermarkets lead cheese distribution in 2025, but face rising competition from retail e-commerce and discounters
PROSPECTS AND OPPORTUNITIES
  • Cheese sales are set to rise as demand grows for quality, convenience and innovation
  • Health and wellness trends will continue in cheese, but flavour and texture remain key
  • Private label cheeses are expected to grow through affordability and innovation
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2020-2025
  • Table 33 Sales of Cheese by Category: Value 2020-2025
  • Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 39 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 41 Distribution of Cheese by Format: % Value 2020-2025
  • Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drinking milk sales decline as consumers shift towards plant-based and shelf-stable alternatives
  • Valio Oy strengthens its leadership in drinking milk while private label also gain ground
  • Hypermarkets lead drinking milk distribution, while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
  • Low-level growth is forecast for drinking milk amid rising plant-based competition
  • Health and wellness benefits are expected to drive new product development in dairy chocolate drinks
  • Sustainable and ethical drinking milk is set to drive customer loyalty
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heightened health awareness drives sales of yoghurt and sour milk products in 2025
  • Valio Oyj maintains its leadership while competition from private label ranges rises
  • Hypermarkets lead sales of yoghurt and sour milk products while retail e-commerce records growth
PROSPECTS AND OPPORTUNITIES
  • Modest growth is expected amid rising competition and evolving preferences
  • Health and wellness is expected to remain a defining trend in yoghurt and sour milk products
  • Sustainability is set to remain a key focus in yoghurt and sour milk products
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of other dairy rise in 2025, supported by convenience and health trends
  • Valio Oyj continues to lead other dairy despite rising competition from private label
  • Hypermarkets maintain the lead in other dairy sales, but retail e-commerce drives growth
PROSPECTS AND OPPORTUNITIES
  • Other dairy is set for steady growth, driven by the protein trend and convenience
  • Health and wellness trends are set to shape product developments within other dairy
  • Flavour and experience-driven innovation will become essential in other dairy
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2020-2025
  • Table 70 Sales of Other Dairy by Category: Value 2020-2025
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
  • Table 73 Sales of Cream by Type: % Value 2020-2025
  • Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
  • Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN FINLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Plant-based dairy sees renewed momentum through innovation and retail support
  • Valio Oy strengthens its leadership and expands its plant-based portfolio
  • Hypermarkets remain the leading distribution channel while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Plant-based dairy sales are set to rise as innovation drives growth over the forecast period
  • Private label is set to challenge brands as health and quality trends intensify
  • Sustainability claims are expected to strengthen the appeal of plant-based dairy
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030