Dairy Products and Alternatives in Denmark

Substantial unit price increases were seen across dairy products and alternatives in Denmark during 2022 as the high inflation that swept across Europe during the year put huge pressure on household incomes, resulting in consumers adopting a more conservative approach to their spending.

The Dairy Products and Alternatives in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dairy Products and Alternatives market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

DAIRY PRODUCTS AND ALTERNATIVES IN DENMARK

EXECUTIVE SUMMARY

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BABY FOOD IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate volume growth as soaring unit prices boost current value growth
Local brand Fra Fejø ApS continues to make its mark in prepared baby food
Private label poised to emerge in milk formula as Arla Foods moves into this area

PROSPECTS AND OPPORTUNITIES

Health and wellness to become even more vital in baby food during the forecast period
Follow-on milk formula and growing-up milk formula to continue underperforming
Sustainability concerns expected to become increasingly relevant in baby food

CATEGORY DATA

Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

BUTTER AND SPREADS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Various factors contribute to the poor performance of butter and spreads in 2022
Familiar names benefit from adverse economic situation as consumers play it safe
Value growth substantially outstrips volume growth in 2022 as inflation bites

PROSPECTS AND OPPORTUNITIES

Plant-based products positioned as “butter” set to perform well
Rising consumer interest in free from lactose dairy is set to influence sales of butter
Fortified/functional products to emerge strongly within the health and wellness trend

CATEGORY DATA

Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

CHEESE IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers willing to pay for premium and value-added cheese despite high inflation
Organic cheese gains ground as consumers increasingly value health and wellness
A variety of health and wellness aspects are proving increasingly popular

PROSPECTS AND OPPORTUNITIES

Convenient formats to support sales of processed cheese in the post-COVID era
Shift away from meat consumption to boost cheese sales as vegan lifestyles loom large
Growth in online sales of cheese set to accelerate over the forecast period

CATEGORY DATA

Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

DRINKING MILK PRODUCTS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Drinking milk products under pressure as consumer attitudes are increasingly hostile
Dairy fat increasingly seen as natural and harmless as demand for full fat milk rises
Fortified/functional flavoured milk drinks appear on retail shelves in 2022

PROSPECTS AND OPPORTUNITIES

Rising costs threaten the margins of dairy industry players as prices are bound to rise
Price pressures to favour private label as brands turn to promotional discounts
Plant-based milk to present increasingly stiff competition to drinking milk products

CATEGORY DATA

Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

YOGHURT AND SOUR MILK PRODUCTS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Yoghurt’s healthy image pushes demand as consumers focus on immune support
Larger pack sizes come to the fore as consumers seek better value for money
Brand owners respond to increasing sustainability and animal welfare concerns

PROSPECTS AND OPPORTUNITIES

Return to pre-COVID daily routines to support demand for on-the-go packaging formats
High protein yoghurt to emerge strongly as a health and wellness trend
Category players set to respond to rising demand for free from lactose yoghurt

CATEGORY DATA

Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

OTHER DAIRY IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Cream and fromage frais and quark under pressure as home cooking declines
Chilled snacks registers positive growth as on-the-go consumption increases
Coffee whiteners seems to be a category in terminal decline

PROSPECTS AND OPPORTUNITIES

High inflation and rising prices to put pressure on demand for other dairy
Other dairy to face stronger competition from plant-based dairy
Health and wellness set to impact other dairy significantly over the forecast period

CATEGORY DATA

Table 69 Sales of Other Dairy by Category: Volume 2017-2022
Table 70 Sales of Other Dairy by Category: Value 2017-2022
Table 71 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 72 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 73 Sales of Cream by Type: % Value 2017-2022
Table 74 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 75 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 76 Distribution of Other Dairy by Format: % Value 2017-2022
Table 77 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

PLANT-BASED DAIRY IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Government support contributes to positive attitudes towards plant-based dairy
Key products in plant-based dairy move from niche status to mainstream acceptance
Major dairy producers continue to make the transition to plant-based dairy

PROSPECTS AND OPPORTUNITIES

Numerous opportunities to market plant-based dairy as a superior option
Plant-based cheese slated for strong sales growth as the product range expands
A wider range of products set to appear in plant-based milk as demand diversifies

CATEGORY DATA

Table 81 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 84 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 85 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 86 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 87 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 88 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 89 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027