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Dairy Products and Alternatives in Turkey

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    Report

  • 76 Pages
  • August 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 5576762
With inflation remaining high and the country’s GDP still in recovery, Turkish consumers continue to adopt a cautious and conservative approach to spending in 2025. Economic uncertainty has shaped more budget-conscious behaviour, particularly in essential categories such as dairy products and alternatives. Although inflation in 2025 is lower than in 2024, it is still having a significant impact on purchasing power.

The Dairy Products and Alternatives in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Baby food sales see steady growth as competition heats up
  • Nutricia Aptamil and Bebelac control milk formula sales as Ülker thrives in other baby food
  • Retail e-commerce remains the leading channel
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for baby food with further investment expected
  • Health and wellness concerns expected to drive growth and new product development
  • Busy, working parents driving demand for prepared baby food
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2020-2025
  • Table 10 Sales of Baby Food by Category: Value 2020-2025
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 16 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Butter and spreads sees stable growth but continues to face challenges
  • Affordability, availability, naturalness and brand loyalty remain key factors
  • Small local grocers lead but discounters see strong gains thanks to low pricing
PROSPECTS AND OPPORTUNITIES
  • Butter set to drive growth in the retail channel
  • Search for healthier options expected to inform new product development
  • Plant-based products set to become more commonplace
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cheese sales soaring with varieties to meet every need and budget
  • Private label players a key role in cheese thanks to its competitive prices
  • Supermarkets and discounters dominate distribution amid rising online sales
PROSPECTS AND OPPORTUNITIES
  • Enduring popularity of cheese set to fuel steady growth
  • New product development and demand expected to focus on healthier options
  • Innovation set to focus on health and convenience
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2020-2025
  • Table 33 Sales of Cheese by Category: Value 2020-2025
  • Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 39 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 41 Distribution of Cheese by Format: % Value 2020-2025
  • Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Foodservice sales rise sharply buoyed by burgeoning café culture
  • Lactalis Group remains a key player in drinking milk products
  • Discounters drive sales growth thanks to affordable pricing
PROSPECTS AND OPPORTUNITIES
  • Strong growth predicted for drinking milk products despite shift in dietary behaviours
  • Healthier options could help expand the market for drinking milk products
  • Packaging set to come under the microscope
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Yoghurt and sour milk products benefiting from healthy image
  • Sütas remains the leading brand manufacturer while SEK sees standout performance
  • Discounters increase their dominance thanks to strong value positioning
PROSPECTS AND OPPORTUNITIES
  • Sales set to benefit from increasing focus on healthy living
  • Health and wellness set to inform demand and drive new product development
  • Innovation set to play a key role in driving competition
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy eating trend has a positive influence on demand for other dairy
  • Turkish players lead other dairy with strong presence in labneh
  • Discounters benefit from strong value proposition with broad private label offering
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for other dairy thanks to its healthy image
  • Chilled snacks and labneh set to remain key growth drivers
  • Competition set to intensify with private label looking to win further share
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2020-2025
  • Table 70 Sales of Other Dairy by Category: Value 2020-2025
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
  • Table 73 Sales of Cream by Type: % Value 2020-2025
  • Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
  • Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Plant-based dairy thriving with plant-based cheese being a focus of innovation
  • Alpro continues to benefit from first-mover advantage despite increasing competition
  • Supermarkets remain key to sales but e-commerce is playing a growing role
PROSPECTS AND OPPORTUNITIES
  • Increasing competition should benefit sales of plant-based dairy
  • Innovation and new product development will be key to growth
  • Ethical concerns should play a key role in driving sales growth
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030