Dairy Products and Alternatives in Tunisia

Report
61 Pages
September 2023
Region: Tunisia
Euromonitor International
ID: 5576769

The presence of illicit trade, especially on the cheese landscape, is a rising threat against market development in 2023, with cheese coming from illicit markets being sold at far lower prices than cheese in formal retailing. The health and wellness trend continues to shape new product launches, with local players responding to rising demand for healthier alternatives.

The Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dairy Products and Alternatives market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BABY FOOD IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Local prepared baby food brands rise as consumers appreciate domestic offerings
Baby milk formula is on demand despite high levels of inflation
Materna records solid growth within modern grocery retailers

PROSPECTS AND OPPORTUNITIES

Due to the increase in working mothers, breastfeeding in Tunisia declines
The important presence of modern grocery retailers over the forecast period
Prospects look positive for the development of local brands

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2018-2023
Table 20 Sales of Baby Food by Category: Value 2018-2023
Table 21 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 22 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Baby Food: % Value 2019-2023
Table 24 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 25 Distribution of Baby Food by Format: % Value 2018-2023
Table 26 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 27 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

BUTTER AND SPREADS IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Challenges and solutions for the Tunisia butter landscape in 2023
The impact of the butter shortage on margarine and spreads
Health and wellness shapes purchasing decisions for butter

PROSPECTS AND OPPORTUNITIES

Tunisians will focus cooking on margarine across the forecast period
Imported butter products to fill the gap in the Tunisian market
E-commerce gains ground as consumers appreciate convenience

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 31 Sales of Butter and Spreads by Category: Value 2018-2023
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 36 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

CHEESE IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Illicit trade and smuggled goods is a growing challenge for the cheese landscape
The important presence of local cheese despite international competition
Advertising through social media to showcase products and highlight information

PROSPECTS AND OPPORTUNITIES

Spreadable processed cheese will continue to lead the landscape
Tight competition between local players over the forecast period
Players find ways to boost retail volume sales as price rises continue

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2018-2023
Table 42 Sales of Cheese by Category: Value 2018-2023
Table 43 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 44 Sales of Cheese by Category: % Value Growth 2018-2023
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 46 NBO Company Shares of Cheese: % Value 2019-2023
Table 47 LBN Brand Shares of Cheese: % Value 2020-2023
Table 48 Distribution of Cheese by Format: % Value 2018-2023
Table 49 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 50 Forecast Sales of Cheese by Category: Value 2023-2028
Table 51 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

DRINKING MILK PRODUCTS IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Farmers’ financial problems have a significant impact on shelf stable milk
Fat-free and full-fat shelf stable milk sees an increase in demand
Société Tunisienne des Industries Alimentaires leads drinking milk products

PROSPECTS AND OPPORTUNITIES

Health and wellness trends shape product development in drinking milk products
Important changes in regulations across the forecast period
International brands may enter the landscape across the forecast period

CATEGORY DATA

Table 8 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 9 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 10 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 11 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 13 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 14 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 15 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 16 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 17 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

YOGHURT AND SOUR MILK PRODUCTS IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Economic products increase as purchasing power declines
The brand YAB looks to compete with Délice and Vitalait
Tight competition between local players in drinking yoghurt

PROSPECTS AND OPPORTUNITIES

Rising health awareness bolsters the development of yoghurt and sour milk products
Modern grocery retailers are set to drive sales over the forecast period
Plain yoghurt set to see fierce competition over the forecast period

CATEGORY DATA

Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

OTHER DAIRY IN TUNISIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Tight competition as new players enter chilled dairy desserts
Cream faces difficulties due to the production decrease and rising prices
Lack of innovation and advertising keeps condensed milk stagnating

PROSPECTS AND OPPORTUNITIES

Falling purchasing power threatens the performance of other dairy
Cream will continue to dominate other dairy in Tunisia
Significant demand through e-commerce as players' focus on social media

CATEGORY DATA

Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

PLANT-BASED DAIRY IN TUNISIA

2023 DEVELOPMENTS

Plant-based milk develops in line with the rising interest in health and wellness

PROSPECTS AND OPPORTUNITIES

Solid growth opportunities for plant-based milk

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