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Dairy Products and Alternatives in Estonia

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    Report

  • 60 Pages
  • September 2023
  • Region: Estonia
  • Euromonitor International
  • ID: 5576770
Dairy products and alternatives is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. Also, a significant number of recent migrants from Ukraine is also expected to increase volume sales. However, inflation is expected to still be an issue, though its growth is expected to ease slightly.

The Dairy Products and Alternatives in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate volume growth, though degree of trading down
  • Hipp retains its lead but experiences more intense competition, particularly from local players
  • Prepared baby food registers highest current value growth
PROSPECTS AND OPPORTUNITIES
  • Premiumisation of prepared baby foods over forecast period
  • Follow-on formulas register higher growth
  • E-commerce, along with an omnichannel strategy, gains further value share
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 15 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Muted constant value and volume growth in 2023
  • Butter stronger performer in 2023
  • Tere holds on to lead
PROSPECTS AND OPPORTUNITIES
  • Butter registers further growth
  • Spreads and margarine continue decline
  • In a mature product area, health and wellness key differentiators
CATEGORY DATA
  • Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Local producer Estover continues to lead in 2023
  • Valio offers vegan cheeses
PROSPECTS AND OPPORTUNITIES
  • Hard cheeses continue to be most popular
  • Soft cheese gains popularity
  • Lidl gains value share
CATEGORY DATA
  • Table 31 Sales of Cheese by Category: Volume 2018-2023
  • Table 32 Sales of Cheese by Category: Value 2018-2023
  • Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 36 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 38 Distribution of Cheese by Format: % Value 2018-2023
  • Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy current value and volume growth in 2023
  • Top three players account for nearly three-quarters of value share
  • Estonians opt for full fat milk, as it contains fewer preservatives
PROSPECTS AND OPPORTUNITIES
  • In a mature product area, manufacturers compete with value-added claims
  • Full fat fresh milk remains most popular and achieves highest volume growth
  • Lidl gains value share
CATEGORY DATA
  • Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Tere leads thanks to its wide product range, with Valio gaining ground in sour milk products
  • Flavoured yoghurt most popular offering
PROSPECTS AND OPPORTUNITIES
  • Drinking yoghurt registers highest volume growth over forecast period
  • Packaging potential differentiator over forecast period
  • Plant-based variants a threat for dairy yoghurt
CATEGORY DATA
  • Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other dairy continues to account for significant value sales
  • Tere leads thanks to its strong brand awareness, reputation for quality and accessible prices
  • Supermarket chain Maxima outperforms imported goods thanks to its affordability
PROSPECTS AND OPPORTUNITIES
  • Cream continues to be popular
  • Other dairy faces threat from plant-based offerings
  • Opportunities lie in added-value proposals to reinvent the image of other dairy
CATEGORY DATA
  • Table 65 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 66 Sales of Other Dairy by Category: Value 2018-2023
  • Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued healthy growth in 2023
  • Multinationals dominate
  • More attention paid to ingredients
PROSPECTS AND OPPORTUNITIES
  • Scope remains for new varieties
  • Environmental agenda supports plant-based dairy
  • Lidl could emerge as a key player
CATEGORY DATA
  • Table 76 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 77 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 80 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 81 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 82 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028