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Dairy Products and Alternatives in Switzerland

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    Report

  • 71 Pages
  • September 2023
  • Region: Switzerland
  • Euromonitor International
  • ID: 5576773
Dairy products and alternatives posted have positive growth, with the recovery of intercontinental inbound tourism and tourism from European countries boosting consumption. The health and wellness trend is driving both innovation and growth, benefiting sales of products such as sour milk and plain yoghurt, with consumers increasingly reaching for added-benefits such as high levels of protein, vitamins and minerals.

The Dairy Products and Alternatives in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decreasing birth rates remain a challenge for baby food players
  • Convenience drives growth in other baby food, as well as prepared options
  • Players focus on promoting organic attributes and added-benefits
PROSPECTS AND OPPORTUNITIES
  • Products that align with the organic and convenience trend will perform well
  • Opportunity is found in the convenience and sustainability trends
  • Plant-based trends are set to continue, with EU legislation creating a healthier image
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 16 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness trends challenge butter sales, while margarine performs better
  • Modern grocery retailers continue to lead sales, and discounters increase their share
  • Domestic player Branchenorganisation Butter maintains its strong lead
PROSPECTS AND OPPORTUNITIES
  • The health and wellness trend leads to a qualitative consumption approach
  • Private label lines prevent price increases as brands remain competitive
  • Veganism and plant-based alternatives are a growing challenge for butter
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cheese sales benefit from the offering of high-quality, domestic produce
  • Soft cheese boosts current retail value growth due to its healthier image
  • Domestic players lead, with consumers regarding Swiss cheese as superior
PROSPECTS AND OPPORTUNITIES
  • Positive growth is driven by soft cheese, which remains popular due to its versatility
  • Swissness will boost the growth of domestic goods, with imports benefiting from low prices
  • Challenges include the rise of discounters, as price competition increases
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2018-2023
  • Table 33 Sales of Cheese by Category: Value 2018-2023
  • Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 39 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 41 Distribution of Cheese by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher price points and the rise of milk alternatives challenges cow’s milk
  • Goat’s milk becomes popular, aligning with the ongoing health and wellness trend
  • Grocery retailers appeal through domestic origin and sustainable practices
PROSPECTS AND OPPORTUNITIES
  • Sales falls as the threat from plant-based milk alternatives rises
  • Goat milk farming increases as goat milk rises in popularity
  • Players focus on sustainable packaging to align to consumers rising demands
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Yoghurt and sour milk products benefit from an alignment with the health and wellness trend
  • Plain yoghurt leads growth, with consumers appreciating natural ingredients
  • Migros, Coop and Emmi lead development trends in yoghurt and sour milk products
PROSPECTS AND OPPORTUNITIES
  • The focus on health and wellness will aid sales across the coming years
  • New launches focus on added-value benefits, low fat and high protein
  • Supermarkets retain a strong position, with Migros and Coop leading sales
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness attributes boost sales on the other dairy landscape
  • Private label leads sales, viewed as being high-quality goods with lower price points
  • Migros maintains its lead thanks to strong brand loyalty and ongoing sustainability
PROSPECTS AND OPPORTUNITIES
  • Health and wellness will drive sales and shape new product developments
  • Condensed milk suffers from a poor image as consumers select healthier options
  • Private label continues to appeal, offering value at lower price points
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 70 Sales of Other Dairy by Category: Value 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 73 Sales of Cream by Type: % Value 2018-2023
  • Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN SWITZERLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales are driven by health, veganism and rising interest in sustainability
  • Other plant-based milk sees positive growth, bolstered by the popularity of oat products
  • Players focus on innovative launches to boost sales in a new category
PROSPECTS AND OPPORTUNITIES
  • The growing popularity of veganism boosts growth across the forecast period
  • Rising interest in sustainability set to drive ongoing growth in plant-based options
  • Soy milk is replaced with oat, rice and coconut options, while potato milk gains ground
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028