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Dairy Products and Alternatives in Oman

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    Report

  • 32 Pages
  • August 2025
  • Region: Oman
  • Euromonitor International
  • ID: 5576779
Oman’s dairy products and alternatives market is thriving in 2025 and is expected to post 5.6% growth in current value terms to reach OMR310.27 million, surpassing gains achieved in the previous two years. Volume sales are also set to rise by 5% to reach 272,047 tonnes.

The Dairy Products and Alternatives in Oman report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN OMAN
  • Key Data Findings
  • 2025 Developments
  • Oman’s population growth drives demand for baby food and stimulates sales growth
  • Nestlé maintains its lead in baby food leveraging on its diversified portfolio and brand equity
  • Small local grocers remains the leading distribution channel for baby food
  • Prospects and Opportunities
  • Better growth prospects of baby food over the forecast period amid product diversification and economic momentum
  • Baby food brands focus on health and wellness offerings to spur growth
  • Milk formula followed by dried baby food remain the most popular categories over the forecast period
  • Category Data
  • Table 8 Sales of Baby Food by Category: Volume 2020-2025
  • Table 9 Sales of Baby Food by Category: Value 2020-2025
  • Table 10 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 11 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 13 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 14 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY IN OMAN
  • Dairy posts robust growth in 2025 backed by strong fundamentals
  • Dichotomy of a concentrated competitive landscape and price-influenced competition characterise dairy
  • Small local grocers sustain their lead over the distribution of dairy
  • Robust growth prospects of dairy amid new product developments and demand for convenience
  • Higher company activity anticipated in health and wellness developments
  • Local brands see further momentum with flavours that appeal to local preferences
  • Table 18 Sales of Dairy by Category: Volume 2020-2025
  • Table 19 Sales of Dairy by Category: Value 2020-2025
  • Table 20 Sales of Dairy by Category: % Volume Growth 2020-2025
  • Table 21 Sales of Dairy by Category: % Value Growth 2020-2025
  • Table 22 NBO Company Shares of Dairy: % Value 2021-2025
  • Table 23 LBN Brand Shares of Dairy: % Value 2022-2025
  • Table 24 Forecast Sales of Dairy by Category: Volume 2025-2030
  • Table 25 Forecast Sales of Dairy by Category: Value 2025-2030
  • Table 26 Forecast Sales of Dairy by Category: % Volume Growth 2025-2030
  • Table 27 Forecast Sales of Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN OMAN
  • Nascent plant-based dairy leverages on health benefits and expanding portfolios to continue growing
  • Alpro stregthens its gold standard positioning within plant-based dairy
  • Hypermarkets and supermarkets lead the distribution of plant-based dairy
  • Slower but positive forecast period growth as product novelty fades
  • Health and wellness trend provides growth opportunities as well as challenges
  • Manufacturers leverage on digital and technological category advancements to drive growth
  • Table 28 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 29 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 31 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 32 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 33 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030