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Dairy Products and Alternatives in Ireland

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    Report

  • 77 Pages
  • September 2023
  • Region: Ireland
  • Euromonitor International
  • ID: 5576792
2023 saw pressure on demand across all categories of dairy products and alternatives in Ireland as the high inflation that swept across Europe during 2022 continued, albeit at a lower rate. This led to volume sales declines across most categories of dairy and baby food as consumers limited spending to the absolute essentials, purchasing products less often and favouring less expensive options.

The Dairy Products and Alternatives in Ireland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Clean label and functionality to the fore as health and wellness holds sway
  • Declining birth rate continues to have a negative impact on demand for baby food
  • Limited innovation as low profitability discourages investment in new products
PROSPECTS AND OPPORTUNITIES
  • Rising awareness of breastfeeding to put further pressure on demand for baby food
  • High levels of concentration as a handful of major players set to dominate sales
  • New products unlikely to perform spectacularly as consumers stick to the familiar
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 16 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The average unit price of butter stabilises somewhat in 2023 after steep rises in 2022
  • Another poor performance for cooking fats as consumers prefer butter
  • The rising popularity of slow cooking strengthens demand for butter
PROSPECTS AND OPPORTUNITIES
  • Further poor performances lie ahead for cooking fats and margarine and spreads
  • Kerry Foods Ltd unlikely to face any serious challenges to its leadership in the category
  • Focus on innovation as category players look to attract the attention of consumers
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premium brands with a health and wellness positioning gain ground
  • A steady performance for private label as consumers continue to seek value for money
  • Packaged hard cheese remains more popular than unpackaged hard cheese
PROSPECTS AND OPPORTUNITIES
  • Cheese set to remain a fragmented category without a strong leader
  • New consumption occasion for cheese to be pushed by major players, including Lactalis
  • Boom in demand for preparing meals from scratch at home to support cheese sales
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2018-2023
  • Table 33 Sales of Cheese by Category: Value 2018-2023
  • Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 39 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 41 Distribution of Cheese by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decreasing raw material prices ease upwards pressure on unit prices
  • Irish dairy herds threatened by EU agricultural emissions target obligations
  • Lack of innovation within drinking milk products as consumers demand basic essentials
PROSPECTS AND OPPORTUNITIES
  • Rugby star Ringrose partners with NDC for milk promotion during Rugby World Cup
  • Highlighting milk’s high protein content a crucial health and wellness claim
  • Glanbia to maintain the lead despite competition from private label and smaller brands
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthier products come to the fore as Irish consumers focus more on nutrition
  • Sustained popularity of cultured drinking yoghurt for boosting immune health
  • Rising demand for high protein yoghurt as consumers demand better nutrition
PROSPECTS AND OPPORTUNITIES
  • Consumers set to continue embracing sour milk products for their health benefits
  • Leading player Danone set face stiffer competition from private label and rival brands
  • Category players need to respond to the pressure coming from plant-based yoghurt
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fromage frais and quark and coffee whiteners lose ground
  • Chilled dairy desserts in decline despite rising demand for indulgence
  • Cream benefits from consumers embracing home-made meals and desserts
PROSPECTS AND OPPORTUNITIES
  • Higher levels of specialisation set to continue fostering higher levels of fragmentation
  • Discounters, convenience stores to gain further traction in other dairy distribution
  • Merging indulgence and health and wellness to form the core of future innovation
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 70 Sales of Other Dairy by Category: Value 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 73 Sales of Cream by Type: % Value 2018-2023
  • Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive sales growth as the popularity of plant-based dairy continues to spread
  • Importance of sustainability for innovation unlikely to diminish substantially
  • The internet and social media continue to fuel awareness of plant-based lifestyles
PROSPECTS AND OPPORTUNITIES
  • Still huge room for expansion of demand despite significant sales growth recently
  • Innovation and marketing to underpin rising interest in plant-based nutrition
  • High development costs set to continue undermining growth in plant-based dairy
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028