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Dairy Products and Alternatives in Pakistan

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    Report

  • 59 Pages
  • September 2023
  • Region: Pakistan
  • Euromonitor International
  • ID: 5576799
Stubborn inflation and price rises remained a key trend in 2023, as in the previous year, taking its toll on the buying power of consumers in Pakistan. Retail volume sales have been affected alongside the performance of dairy manufacturers. In general, large manufacturers are feeling the crunch due to the rising costs of production coinciding with further pressure on consumer spending.

The Dairy Products and Alternatives in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Parents seek out milk formula due to referrals and nutritional benefits
  • Price and tax increases on baby formula milk
  • Consumers feel pressure of rising prices
PROSPECTS AND OPPORTUNITIES
  • New laws on labelling milk formula products
  • Formula milk and baby food is being replaced with breastfeeding
  • Preference for more sustainable products dependent on consumer purchasing power
CATEGORY DATA
  • Table 8 Sales of Baby Food by Category: Volume 2018-2023
  • Table 9 Sales of Baby Food by Category: Value 2018-2023
  • Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 14 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Packaged butter and ghee popular among urban consumers
  • Upfield’s Blue Band continues to dominate margarine
  • Packaged butter brands offer value for money
PROSPECTS AND OPPORTUNITIES
  • Solid growth prospects for butter and spreads
  • Modern channel is gaining ground in butter and spreads
  • Home baking trend set to continue pushing butter and margarine sales
CATEGORY DATA
  • Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cheese enjoys solid growth from urbanisation trend
  • New competitors enter the cheese category
  • Urban consumers drive cheese consumption
PROSPECTS AND OPPORTUNITIES
  • Cheese faces strong growth potential
  • Urbanisation will remain a key driver of cheese consumption
  • Grated cheese to become more popular due to the rising importance of convenience
CATEGORY DATA
  • Table 30 Sales of Cheese by Category: Volume 2018-2023
  • Table 31 Sales of Cheese by Category: Value 2018-2023
  • Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 35 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 37 Distribution of Cheese by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Urbanisation leads shift towards packaged milk
  • Nestlé’s MilkPak is surpassed by Olper’s in drinking milk products
  • Milk prices pushed up by inflation
PROSPECTS AND OPPORTUNITIES
  • Strong volume growth expected even as prices rise
  • Cow’s milk to remain preferred choice
  • China and Pakistan to join forces and develop the dairy industry
CATEGORY DATA
  • Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing trend towards packaged yoghurts
  • Flavoured yoghurt continues to gain traction as consumers look for convenient snacks
  • Nestlé Pakistan grows share amid growing competition in the yoghurt category
PROSPECTS AND OPPORTUNITIES
  • Sour milk products set to gain popularity
  • Introducing different packaging sizes slated to have a positive impact on demand
  • Preference for thicker yoghurt limits drinking and flavoured yoghurt
CATEGORY DATA
  • Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Coffee whiteners remains most popular other dairy product
  • Condensed milk use is limited to desserts
  • Competitive landscape intensifies in cream
PROSPECTS AND OPPORTUNITIES
  • Other dairy category faces strong growth phase
  • Competition to intensify in other dairy category
  • Retail distribution to shift towards modern retailers
CATEGORY DATA
  • Table 64 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 65 Sales of Other Dairy by Category: Value 2018-2023
  • Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN PAKISTAN
2023 DEVELOPMENTS
  • Plant-based dairy remains a small niche
PROSPECTS AND OPPORTUNITIES
  • Future potential depends on marketing investment