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Complementary and Alternative Medicine Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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    Report

  • 143 Pages
  • April 2022
  • Region: Global
  • IMARC Group
  • ID: 5577848
The global complementary and alternative medicine market reached a value of US$ 100.04 billion in 2021. Looking forward, the market is projected to reach US$ 315.5 billion by 2027, exhibiting a CAGR of 20.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, the analyst is continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.



Complementary and alternative medicine (CAM) refers to medical products and practices that are not considered a part of conventional or standard medical treatment. It comprises a combination of self-administered products and activities, such as herbal medicines, homeopathic remedies, dietary supplements, and yoga, with chiropractic care, massage therapy, and acupuncture. It also includes manipulative and body-based practices, biofield therapy, and whole medical systems. At present, CAM is widely used to treat individuals with cancer and alleviate common side effects like nausea, pain, and fatigue.

The rising consumer preferences for natural products and gentle therapies represent one of the key factors catalyzing the demand for CAM worldwide. Moreover, as it provides comfort and reduces the stress of patients, CAM is gaining widespread adoption in the diagnosis and prevention of various medical ailments. The growing prevalence of chronic diseases, along with the rising geriatric population, is positively influencing the market. Furthermore, due to its increasing popularity, several health insurance companies are offering CAM coverage in their medical plans, which is contributing to market growth. Apart from this, governing agencies of numerous countries are focusing on promoting medical tourism, which is fueling the demand for CAM around the world. Additionally, there is a significant rise in the need for natural or alternative medicines to treat coronavirus disease (COVID-19) patients. This, in turn, is anticipated to promote the usage of CAM and offer lucrative opportunities to market players for expanding their consumer reach.

Key Market Segmentation


This report provides an analysis of the key trends in each sub-segment of the global complementary and alternative medicine market, along with forecasts at the global, regional and country level from 2022-2027. The report has categorized the market based on type, disease indications and distribution channel.

Breakup by Type:

  • Traditional Alternative Medicine Therapy
  • Body Therapy
  • Diet and Herbs Based Therapy
  • Energy Healing Therapy
  • Mind Therapy
  • Others

Breakup by Disease Indications:

  • Arthritis
  • Cancer
  • Asthma
  • Diabetes
  • Cardiology
  • Neurology
  • Others

Breakup by Distribution Channel:

  • Special Clinics/Centres
  • Distance Correspondence
  • Direct Sales
  • Online Sales
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape


The competitive landscape of the industry has also been examined along with the profiles of the key players being Ayush Ayurvedic Pte Ltd., Columbia Nutritional LLC, Helio USA Inc., Herb Pharm LLC, Herbal Hills, Nature’s Bounty, Nordic Naturals, Pure Encapsulations LLC (Nestlé S.A.), Quantum-Touch, The Healing Company Ltd. and Unity Woods Yoga Center.

Key Questions Answered in This Report

  • How has the global complementary and alternative medicine market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global complementary and alternative medicine market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the disease indications?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global complementary and alternative medicine market and who are the key players?
  • What is the degree of competition in the industry?
Frequently Asked Questions about the Global Complementary and Alternative Medicine Market

What is the estimated value of the Global Complementary and Alternative Medicine Market?

The Global Complementary and Alternative Medicine Market was estimated to be valued at $100.04 Billion in 2021.

What is the growth rate of the Global Complementary and Alternative Medicine Market?

The growth rate of the Global Complementary and Alternative Medicine Market is 21.1%, with an estimated value of $315.5 Billion by 2027.

What is the forecasted size of the Global Complementary and Alternative Medicine Market?

The Global Complementary and Alternative Medicine Market is estimated to be worth $315.5 Billion by 2027.

Who are the key companies in the Global Complementary and Alternative Medicine Market?

Key companies in the Global Complementary and Alternative Medicine Market include Ayush Ayurvedic Pte Ltd., Columbia Nutritional LLC, Helio USA Inc., Herb Pharm LLC, Herbal Hills, Nature’s Bounty, Nordic Naturals, Pure Encapsulations LLC (Nestlé S.A.) and Touch.

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Complementary and Alternative Medicine Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Traditional Alternative Medicine Therapy
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Body Therapy
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Diet and Herbs Based Therapy
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Energy Healing Therapy
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Mind Therapy
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Disease Indications
7.1 Arthritis
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cancer
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Asthma
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Diabetes
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Cardiology
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Neurology
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Special Clinics/Centres
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Distance Correspondence
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Direct Sales
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Sales
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Ayush Ayurvedic Pte Ltd.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Columbia Nutritional LLC
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Helio USA Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Herb Pharm LLC
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Herbal Hills
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Nature’s Bounty
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Nordic Naturals
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Pure Encapsulations LLC (Nestlé S.A.)
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Quantum-Touch
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 The Healing Company Ltd.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Unity Woods Yoga Center
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Complementary and Alternative Medicine Market: Major Drivers and Challenges
Figure 2: Global: Complementary and Alternative Medicine Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Complementary and Alternative Medicine Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Complementary and Alternative Medicine Market: Breakup by Type (in %), 2021
Figure 5: Global: Complementary and Alternative Medicine Market: Breakup by Disease Indications (in %), 2021
Figure 6: Global: Complementary and Alternative Medicine Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Complementary and Alternative Medicine Market: Breakup by Region (in %), 2021
Figure 8: Global: Complementary and Alternative Medicine (Traditional Alternative Medicine Therapy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Complementary and Alternative Medicine (Traditional Alternative Medicine Therapy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Complementary and Alternative Medicine (Body Therapy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Complementary and Alternative Medicine (Body Therapy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Complementary and Alternative Medicine (Diet and Herbs Based Therapy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Complementary and Alternative Medicine (Diet and Herbs Based Therapy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Complementary and Alternative Medicine (Energy Healing Therapy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Complementary and Alternative Medicine (Energy Healing Therapy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Complementary and Alternative Medicine (Mind Therapy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Complementary and Alternative Medicine (Mind Therapy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Complementary and Alternative Medicine (Other Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Complementary and Alternative Medicine (Other Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Complementary and Alternative Medicine (Arthritis) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Complementary and Alternative Medicine (Arthritis) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Complementary and Alternative Medicine (Cancer) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Complementary and Alternative Medicine (Cancer) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Complementary and Alternative Medicine (Asthma) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Complementary and Alternative Medicine (Asthma) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Complementary and Alternative Medicine (Diabetes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Complementary and Alternative Medicine (Diabetes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Complementary and Alternative Medicine (Cardiology) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Complementary and Alternative Medicine (Cardiology) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Complementary and Alternative Medicine (Neurology) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Complementary and Alternative Medicine (Neurology) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Complementary and Alternative Medicine (Other Disease Indications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Complementary and Alternative Medicine (Other Disease Indications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Complementary and Alternative Medicine (Special Clinics/Centres) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Complementary and Alternative Medicine (Special Clinics/Centres) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Complementary and Alternative Medicine (Distance Correspondence) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Complementary and Alternative Medicine (Distance Correspondence) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Complementary and Alternative Medicine (Direct Sales) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Complementary and Alternative Medicine (Direct Sales) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Complementary and Alternative Medicine (Online Sales) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Complementary and Alternative Medicine (Online Sales) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Complementary and Alternative Medicine (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Complementary and Alternative Medicine (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: North America: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: North America: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: United States: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: United States: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Canada: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Canada: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Asia-Pacific: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Asia-Pacific: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: China: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: China: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Japan: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Japan: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: India: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: India: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: South Korea: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: South Korea: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Australia: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Australia: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Indonesia: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Indonesia: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Others: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Others: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Europe: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Europe: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Germany: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Germany: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: France: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: France: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: United Kingdom: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: United Kingdom: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Italy: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Italy: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Spain: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Spain: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Russia: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Russia: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Others: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Others: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Latin America: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Latin America: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Brazil: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Brazil: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Mexico: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Mexico: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Others: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Others: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Middle East and Africa: Complementary and Alternative Medicine Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Middle East and Africa: Complementary and Alternative Medicine Market: Breakup by Country (in %), 2021
Figure 92: Middle East and Africa: Complementary and Alternative Medicine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Complementary and Alternative Medicine Industry: SWOT Analysis
Figure 94: Global: Complementary and Alternative Medicine Industry: Value Chain Analysis
Figure 95: Global: Complementary and Alternative Medicine Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Complementary and Alternative Medicine Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Complementary and Alternative Medicine Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Complementary and Alternative Medicine Market Forecast: Breakup by Disease Indications (in Million US$), 2022-2027
Table 4: Global: Complementary and Alternative Medicine Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Complementary and Alternative Medicine Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Complementary and Alternative Medicine Market: Competitive Structure
Table 7: Global: Complementary and Alternative Medicine Market: Key Players

Companies Mentioned

  • Ayush Ayurvedic Pte Ltd.
  • Columbia Nutritional LLC
  • Helio USA Inc.
  • Herb Pharm LLC
  • Herbal Hills
  • Nature’s Bounty
  • Nordic Naturals
  • Pure Encapsulations LLC (Nestlé S.A.)
  • Quantum-Touch
  • The Healing Company Ltd.
  • Unity Woods Yoga Center

Methodology

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