The global water enhancer market reached a value of US$ 2.31 billion in 2021. Looking forward, the market is projected to reach a value of US$ 4.46 billion by 2027, exhibiting a CAGR of 11.10% during 2022-2027. Keeping in mind the uncertainties of COVID-19, the analyst is continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
A water enhancer is designed to be mixed with plain packaged or tap water to alter its physical characteristics. It generally comprises citric acid (C?H?O?), caffeine, vitamins, minerals, flavorings, electrolytes, and artificial sweeteners and dyes to add supplementary dietary benefits to water without carbonation. As it also improves the palatability of water, a water enhancer can enhance the hydration levels among individuals who do not drink adequate water and reduce their calorie intake by replacing carbonated beverages.
At present, there is an increase in the demand for non-carbonated drinks across the globe on account of the rising health consciousness among individuals. This represents one of the key factors bolstering the growth of the market. Moreover, water enhancer packs or bottles are portable and convenient to carry. They also assist retailers in saving shelf space for other products. Besides this, water enhancers can be customized according to the personal preferences and tastes of consumers, which is positively influencing their overall sales. Additionally, as they are fortified with nutrients and functional ingredients, the consumption of water enhancers is rising around the world. Apart from this, leading players are introducing new and innovative flavors to widen their existing consumer base. They are also focusing on aggressive promotional activities to increase their profitability. This, coupled with the rapid expansion of online and offline distribution channels worldwide, is driving the market. Some of the other factors, including the thriving food and beverage (F&B) and sports industries, the growing popularity of on-the-go drinks, and technological advancements in product packaging, are projected to fuel the growth of the market in the upcoming years.
This report provides an analysis of the key trends in each sub-segment of the global water enhancer market, along with forecasts at the global, regional and country level from 2022-2027. The report has categorized the market based on type, form, application and distribution channel.
The competitive landscape of the industry has also been examined along with the profiles of the key players being 4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).
A water enhancer is designed to be mixed with plain packaged or tap water to alter its physical characteristics. It generally comprises citric acid (C?H?O?), caffeine, vitamins, minerals, flavorings, electrolytes, and artificial sweeteners and dyes to add supplementary dietary benefits to water without carbonation. As it also improves the palatability of water, a water enhancer can enhance the hydration levels among individuals who do not drink adequate water and reduce their calorie intake by replacing carbonated beverages.
Water Enhancer Industry Trends and Drivers:
At present, there is an increase in the demand for non-carbonated drinks across the globe on account of the rising health consciousness among individuals. This represents one of the key factors bolstering the growth of the market. Moreover, water enhancer packs or bottles are portable and convenient to carry. They also assist retailers in saving shelf space for other products. Besides this, water enhancers can be customized according to the personal preferences and tastes of consumers, which is positively influencing their overall sales. Additionally, as they are fortified with nutrients and functional ingredients, the consumption of water enhancers is rising around the world. Apart from this, leading players are introducing new and innovative flavors to widen their existing consumer base. They are also focusing on aggressive promotional activities to increase their profitability. This, coupled with the rapid expansion of online and offline distribution channels worldwide, is driving the market. Some of the other factors, including the thriving food and beverage (F&B) and sports industries, the growing popularity of on-the-go drinks, and technological advancements in product packaging, are projected to fuel the growth of the market in the upcoming years.
Key Market Segmentation
This report provides an analysis of the key trends in each sub-segment of the global water enhancer market, along with forecasts at the global, regional and country level from 2022-2027. The report has categorized the market based on type, form, application and distribution channel.
Breakup by Type:
- Fruit Flavored
- Coffee Flavored
- Tea Flavored
- Others
Breakup by Form:
- Powder
- Liquid Concentrate
Breakup by Application:
- Flavouring
- Energy Stimulant
- Functional
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy and Health Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players being 4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).
Key Questions Answered in This Report
- How has the global water enhancer market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global water enhancer market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the form?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global water enhancer market and who are the key players?
- What is the degree of competition in the industry?
Frequently Asked Questions about the Global Water Enhancer Market
What is the estimated value of the Global Water Enhancer Market?
What is the growth rate of the Global Water Enhancer Market?
What is the forecasted size of the Global Water Enhancer Market?
Who are the key companies in the Global Water Enhancer Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | April 2022 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( USD | $ 2.31 Billion |
| Forecasted Market Value ( USD | $ 4.46 Billion |
| Compound Annual Growth Rate | 11.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis14 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Water Enhancer Market
6 Market Breakup by Type
7 Market Breakup by Form
8 Market Breakup by Application
9 Market Breakup by Distribution Channel
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
15 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- 4c Foods Corp.
- Arizona Beverages USA (Hornell Brewing Co. Inc.)
- BareOrganics
- Dyla LLC
- Heartland Food Products Group
- Jel Sert Company
- Nestlé S.A.
- SweetLeaf Stevia Sweetener (Wisdom Natural Brands)
- The Coca-Cola Company
- The Kraft Heinz Company
- Twinings North America Inc.
- Zhou Nutrition (Nutraceutical International Corporation)
Methodology
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