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Tanzania Mobile Money Market Report by Technology, Business Model, Transaction Type 2024-2032

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    Report

  • 119 Pages
  • April 2024
  • Region: Tanzania
  • IMARC Group
  • ID: 5577938
The Tanzania mobile money market size reached US$ 70.9 Billion in 2023. Looking forward, the market is projected to reach US$ 211.7 Billion by 2032, exhibiting a growth rate (CAGR) of 12.92% during 2023-2032.

Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank’s brick-and-mortar approaches.

Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions.

Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the Tanzania mobile money market report, along with forecasts for the period 2024-2032. The report has categorized the market based on technology, business model and transaction type.

Breakup by Technology:

  • USSD
  • Mobile Wallets
  • Others
Currently, USSD holds majority of the market share in the Tanzania mobile money market.

Breakup by Business Model:

  • Mobile Led Model
  • Bank Led Model
Currently, mobile led model holds the largest share in the Tanzania mobile money market.

Breakup by Transaction Type:

  • Peer to Peer
  • Bill Payments
  • Airtime Top-ups
  • Others
Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.

Some of the key players include:

  • M-Pesa (Vodacom Tanzania Limited)
  • Tigo Tanzania (MIC Tanzania Public Limited Company)
  • Airtel Money Tanzania Limited

Key Questions Answered in This Report

1. What was the size of the Tanzania mobile money market in 2023?
2. What is the expected growth rate of the Tanzania mobile money market during 2024-2032?
3. What are the key factors driving the Tanzania mobile money market?
4. What has been the impact of COVID-19 on the Tanzania mobile money market?
5. What is the breakup of the Tanzania mobile money market based on the technology?
6. What is the breakup of the Tanzania mobile money market based on the business model?
7. What is the breakup of the Tanzania mobile money market based on the transaction type?
8. Who are the key players/companies in the Tanzania mobile money market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Tanzania Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Technology
5.5 Market Breakup by Business Model
5.6 Market Breakup by Transaction Type
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Regulatory Framework
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profile of key players
10.3.1 M-Pesa (Vodacom Tanzania Limited)
10.3.2 Tigo Tanzania (MIC Tanzania Public Limited Company)
10.3.3 Airtel Money Tanzania Limited
List of Figures
Figure 1: Tanzania: Mobile Money Market: Major Drivers and Challenges
Figure 2: Tanzania: Mobile Money Market: Transaction Value (in Billion US$), 2018-2023
Figure 3: Tanzania: Mobile Money Market: Breakup by Technology (in %), 2023
Figure 4: Tanzania: Mobile Money Market: Breakup by Business Model (in %), 2023
Figure 5: Tanzania: Mobile Money Market: Breakup by Transaction Type (in %), 2023
Figure 6: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2024-2032
Figure 7: Tanzania: Mobile Money Industry: SWOT Analysis
Figure 8: Tanzania: Mobile Money Industry: Value Chain Analysis
Figure 9: Tanzania: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 10: Tanzania: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2018 & 2023
Figure 11: Tanzania: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2024-2032
Figure 12: Tanzania: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2018 & 2023
Figure 13: Tanzania: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2024-2032
Figure 14: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2018 & 2023
Figure 15: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2024-2032
Figure 16: Tanzania: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2018 & 2023
Figure 17: Tanzania: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2024-2032
Figure 18: Tanzania: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2018 & 2023
Figure 19: Tanzania: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2024-2032
Figure 20: Tanzania: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2018 & 2023
Figure 21: Tanzania: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2024-2032
Figure 22: Tanzania: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2018 & 2023
Figure 23: Tanzania: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2024-2032
Figure 24: Tanzania: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2018 & 2023
Figure 25: Tanzania: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2024-2032
Figure 26: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2018 & 2023
Figure 27: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2024-2032
Figure 28: Tanzania: Mobile Money Market: Breakup by Key Players (in %)
List of Tables
Table 1: Tanzania: Mobile Money Market: Key Industry Highlights, 2023 and 2032
Table 2: Tanzania: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2024-2032
Table 3: Tanzania: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2024-2032
Table 4: Tanzania: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2024-2032
Table 5: Tanzania: Mobile Money Market: Competitive Structure
Table 6: Tanzania: Mobile Money Market: Key Players

Companies Mentioned

  • M-Pesa (Vodacom Tanzania Limited)
  • Tigo Tanzania (MIC Tanzania Public Limited Company)
  • Airtel Money Tanzania Limited

Methodology

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Table Information