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Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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    Report

  • 106 Pages
  • April 2022
  • Region: India
  • IMARC Group
  • ID: 5578078
UP TO OFF until Dec 31st 2022
The Indian pasta market reached a value of US$ 671.8 million in 2021. Looking forward, the market is projected to reach US$ 1,754.5 million by 2027, exhibiting a CAGR of 17.44% during 2022-2027. Keeping in mind the uncertainties of COVID-19, the analyst is continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.



Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants.

The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women's employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation.

Key Market Segmentation


This report provides an analysis of the key trends in each sub-segment of the Indian pasta market, along with forecasts at the country and state level from 2022-2027. The report has categorized the market based on type, raw material, distribution channel and cuisine.

Breakup by Type:

  • Dry Pasta
  • Instant Pasta
  • Fresh Pasta

On the basis of type, the market has been segmented as dry pasta, instant pasta and fresh pasta. Currently, dry pasta dominates the Indian pasta market, holding the majority of the market share.

Breakup by Raw Material:

  • Semolina
  • Refined Flour
  • Durum Wheat
  • Others

Based on raw materials, semolina represents the largest segment, followed by refined flour and durum wheat. This can be accredited to the high gluten content of semolina which helps in maintaining the shape of pasta.

Breakup by Distribution Channel:

  • Institutional
  • Convenience Stores
  • Hypermarket/Supermarket
  • E-Retailing

On the basis of distribution channels, the market is segregated as convenience stores, supermarkets/hypermarkets, institutional and e-retail. Amongst these, institutional sales exhibit a clear dominance in the pasta market in India.

Breakup by Cuisine:

  • White Sauce Pasta
  • Red Sauce Pasta
  • Mix Sauce Pasta

Based on cuisines, white sauce pasta represents the largest segment, followed by the red sauce pasta and mix sauce pasta.

Breakup by State:

  • Uttar Pradesh
  • Delhi
  • Maharashtra
  • Gujarat
  • Karnataka
  • Tamil Nadu
  • Other Regions

Region-wise, the market has been segmented into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu and others.
  • Competitive Landscape
The competitive landscape of the market has also been examined with some of the key players being Nestlé, ITC, Bambino, MTR and Del Monte.

This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian pasta industry in any manner.

Key Questions Answered in This Report

1. What was the size of the Indian pasta market in 2021?
2. What are the key factors driving the Indian pasta market?
3. What has been the impact of COVID-19 on the Indian pasta market?
4. What is the breakup of the Indian pasta market based on the type?
5. What is the breakup of the Indian pasta market based on the raw materials?
6. What is the breakup of the Indian pasta market based on the distribution channel?
7. What is the breakup of the Indian pasta market based on the cuisines?
8. What are the key regions in the Indian pasta market?
9. Who are the key companies/players in the Indian pasta market?
Frequently Asked Questions about the Indian Pasta Market

What is the estimated value of the Indian Pasta Market?

The Indian Pasta Market was estimated to be valued at $671.8 Million in 2021.

What is the growth rate of the Indian Pasta Market?

The growth rate of the Indian Pasta Market is 17.3%, with an estimated value of $1754.5 Million by 2027.

What is the forecasted size of the Indian Pasta Market?

The Indian Pasta Market is estimated to be worth $1754.5 Million by 2027.

Who are the key companies in the Indian Pasta Market?

Key companies in the Indian Pasta Market include Nestlé, ITC, Bambino and Del Monte.

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Pasta Market: Industry Analysis
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Price Trends
5.5 Market Breakup by Region
5.6 Market Breakup by Type
5.7 Market Breakup by Raw Material
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Cuisine
5.10 Market Forecast
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Overview
5.12.2 Raw Material Procurement
5.12.3 Manufacturing
5.12.4 Marketing
5.12.5 Distribution
5.12.6 End-Use
5.13 Porters Five Forces Analysis
5.13.1 Overview
5.13.2 Bargaining Power of Buyers
5.13.3 Bargaining Power of Suppliers
5.13.4 Degree of Rivalry
5.13.5 Threat of New Entrants
5.13.6 Threat of Substitutes
6 Competitive Landscape
6.1 Market Structure
6.2 Market Breakup by Key Players
7 Market Breakup by Key Regions
7.1 Uttar Pradesh
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Delhi
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Maharashtra
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Gujarat
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Karnataka
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Tamil Nadu
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Other Regions
7.7.1 Market Trends
7.7.2 Market Forecast
8 Market Breakup by Type
8.1 Dry Pasta
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Instant Pasta
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Fresh Pasta
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Raw Material
9.1 Semolina
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Refined Flour
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Durum Wheat
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Institutional
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Convenience Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Hypermarket/Supermarket
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 E-Retailing
10.4.1 Market Trends
10.4.2 Market Forecast
11 Market Breakup by Cuisine
11.1 White Sauce Pasta
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Red Sauce Pasta
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Mix Sauce Pasta
11.3.1 Market Trends
11.3.2 Market Forecast
12 India Pasta Market: Consumer Landscape
12.1 Consumer Mapping
12.1.1 By Age
12.1.2 By Gender
12.1.3 By Occupation
12.1.4 By Lifestyle
12.1.5 By Education Attainment
12.1.6 By Consumption Type (Institution)
12.2 Consumer Buying Habits
12.3 Key Reasons driving the Purchase of Pasta
13 Company Profiles
13.1 Nestle India Limited
13.2 ITC Limited
13.3 Bambino Agro Industries Limited
13.4 Del Monte
13.5 MTR Foods Private Limited
List of Figures
Figure 1: India: Pasta Market: Major Drivers and Challenges
Figure 2: India: Pasta Market: Production Volume (in ‘000 Tons), 2016-2021
Figure 3: India: Pasta Market: Consumption Volume (in ‘000 Tons), 2016-2021
Figure 4: India: Pasta Market: Sales Value (in Million US$), 2016-2021
Figure 5: India: Pasta Market: Average Prices (in US$/Ton), 2016-2027
Figure 6: Pasta Market: Price Structure (US$/Ton)
Figure 7: India: Pasta Market: Breakup by Region (in %), 2021
Figure 8: India: Pasta Market: Breakup by Type (in %), 2021
Figure 9: India: Pasta Market: Breakup by Raw Material (in %), 2021
Figure 10: India: Pasta Market: Breakup by Distribution Channel Type (in %), 2021
Figure 11: India: Pasta Market: Breakup by Cuisine (in %), 2021
Figure 12: India: Pasta Market Forecast: Production Volume (in ‘000 Tons), 2022-2027
Figure 13: India: Pasta Market Forecast: Consumption Volume (in ‘000 Tons), 2022-2027
Figure 14: India: Pasta Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: India: Pasta Industry: SWOT Analysis
Figure 16: India: Pasta Industry: Value Chain Analysis
Figure 17: India: Pasta Industry: Porter’s Five Forces Analysis
Figure 18: India: Pasta Market: Breakup by Key Players (in %), 2021
Figure 19: Uttar Pradesh: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 20: Uttar Pradesh: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 21: Delhi: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 22: Delhi: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 23: Maharashtra: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 24: Maharashtra: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 25: Gujarat: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 26: Gujarat: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 27: Karnataka: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 28: Karnataka: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 29: Tamil Nadu: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 30: Tamil Nadu: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 31: Other Regions: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 32: Other Regions: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 33: India: Dry Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 34 India: Dry Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 35: India: Instant Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 36: India: Instant Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 37: India: Fresh Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 38: India: Fresh Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 39: India: Semolina Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 40: India: Semolina Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 41: India: Refined Flour Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 42: India: Refined Flour Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 43: India: Durum Wheat Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 44: India: Durum Wheat Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 45: India: Other Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 46: India: Other Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 47: India: Pasta Market: Sales through Institutional (in ‘000 Tons), 2016 & 2021
Figure 48: India: Pasta Market Forecast: Sales through Institutional (in ‘000 Tons), 2022-2027
Figure 49: India: Pasta Market: Sales through Convenience Stores (in ‘000 Tons), 2016 & 2021
Figure 50: India: Pasta Market Forecast: Sales through Convenience Stores (in ‘000 Tons), 2022-2027
Figure 51: India: Pasta Market: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2016 & 2021
Figure 52: India: Pasta Market Forecast: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2022-2027
Figure 53: India: Pasta Market: Sales through E-Retailing (in ‘000 Tons), 2016 & 2021
Figure 54: India: Pasta Market Forecast: Sales through E-Retailing (in ‘000 Tons), 2022-2027
Figure 55: India: White Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 56: India: White Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 57: India: Red Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 58: India: Red Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 59: India: Mix Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 60: India: Mix Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 61: India: Pasta Market: Breakup by Age Group (in %), 2021
Figure 62: India: Pasta Market: Breakup by Gender Type (in %), 2021
Figure 63: India: Pasta Market: Breakup by Occupation (in %), 2021
Figure 64: India: Pasta Market: Breakup by Lifestyle (in %), 2021
Figure 65: India: Pasta Market: Breakup by Education Attainment (in %), 2021
Figure 66: India: Pasta Market: Breakup by Consumption (Institutional) Type (in %), 2021
Figure 67: India: Pasta Market: Factors Driving the Purchase of Raw Pasta (in %)
Figure 68: India: Pasta Market: Factors driving the purchase of Pasta Cuisine (in %), 2021
List of Tables
Table 1: India: Pasta Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Pasta Market Forecast: Breakup by Region (in ‘000 Tons), 2022-2027
Table 3: India: Pasta Market Forecast: Breakup by Type (in ‘000 Tons), 2022-2027
Table 4: India: Pasta Market Forecast: Breakup by Raw Material (in ‘000 Tons), 2022-2027
Table 5: India: Pasta Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2022-2027
Table 6: India: Pasta Market Forecast: Breakup by Cuisine (in ‘000 Tons), 2022-2027
Table 7: India: Survey on Pasta Market: Results Based on Customer Habits
Table 8: India: Survey on Pasta Market: Results Based on Customer Preferences
Table 9: India: Pasta Market: Key Factors for Choosing Instant Pasta
Table 10: Nestle: Key Financials (in INR Million)
Table 11: ITC Limited: Key Financials (in INR Million)
Table 12: Bambino Agro Industries Limited: Key Financials (in INR Million)

Companies Mentioned

  • Nestlé
  • ITC
  • Bambino
  • MTR
  • Del Monte

Methodology

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