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Electric Toothbrush Market by Bristle, Head Movement, and End User: Global Opportunity Analysis and Industry Forecast, 2022-2031

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    Report

  • 220 Pages
  • February 2022
  • Region: Global
  • Allied Market Research
  • ID: 5578174
UP TO OFF until Oct 24th 2024
The global electric toothbrush market size was valued at $3,070.8 million in 2020, and is projected to reach $6,549.1 million by 2031, growing at a CAGR of 8.1% from 2022 to 2031. Electric toothbrush is a battery-operated oral hygiene instrument, which works on the principle of rotation and oscillation for cleaning teeth, gums, and tongue. It is equipped with an electric motor attached to the handle, which produces rapid automatic bristle motions, either back-and-forth oscillation or clockwise–anticlockwise rotation for inducing vibrations in the brush head to facilitate cleaning. Electric toothbrush has replaceable nylon bristles, which are considered to be more efficient in oral hygiene than the manual counterparts. These toothbrushes are mainly used by people suffering from arthritis, with dexterity problem, or wearing orthodontic braces. Automatic motions and a plethora of features, such as special modes for sensitive teeth, gum massage, and whitening have increased their popularity among the masses.



The global electric toothbrush market is driven by growing preference for technologically advanced products. Moreover, electric toothbrushes are recommended by dentists globally, as these help in preventing dental problems such as tartar, gingivitis, and plaque formation in oral cavity. In addition, majority of manual brushes are not recyclable, which could hamper the environment. On the other hand, as most of the replacement toothbrush heads can be recycled, they are sustainable in nature. The adoption of these toothbrushes is affected by their high cost and conveyance issue. The average cost of an electric toothbrush ranges between $15 and $100, which is detrimental to its widespread use. Extra care needs to be taken while cleaning the electric toothbrush after use. For instance, in some cases, the base of electric toothbrush is not waterproof, and the brush head needs to be removed before cleaning, which is a cumbersome task. Sensitivity is another major factor that hinders the adoption of electric toothbrush due to the heightened risk of damaging the gums. Furthermore, the cost of replacing the brush heads after every 3 to 6 months and the need to replace the batteries of battery-operated counterparts hamper their adoption among the masses. Growing consciousness about oral hygiene among young generation and technological advancements such as connecting camera, Wi-Fi, Bluetooth, and others with toothbrush are expected to propel the growth of the electric toothbrush market in the coming years.

The electric toothbrush market is segmented on the basis of bristle type, head movement, end user and region. Based on bristles, the market is segmented into soft bristles and nanometer bristles. Based on head movement, electric toothbrushes are classified into rotation/oscillation and sonic/side-to-side. Based on end users, the market is broadly divided into adult and children. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The impact of COVID-19 pandemic was positive on the electric toothbrush market. This is attributed to the surge in demand for personal care commodities in a number of countries across the globe.

The key players operating in electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides quantitative analysis of the current trends, estimations, and dynamics from 2020 to 2031, which assist in identifying the prevailing market opportunities
  • Major countries in each region have been mapped based on the revenue contribution to the global market
  • Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths
  • Porter's five forces analysis is used to illustrate the potential of suppliers and buyers in the industry
  • Comprehensive analysis of factors that drive and restrict the growth of electric toothbrush is provided
  • The report focuses on the regional as well as global market, the key players, and market segments apart from a detailed study on the divisions and application areas

Key Market Segments


By Bristle Type

  • Soft
  • Nanometer

By Head Movements

  • Rotation/Oscillation
  • Sonic/side-to-side

By End User

  • Child
  • Adult

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of LAMEA

 

Please note:

  • Online Access price format is valid for 60 days access. Printing is not enabled.
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Table of Contents

Chapter 1: Introduction
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
Chapter 2: Executive Summary
2.1. Cxo Perspective
Chapter 3: Market Landscape
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power Among Buyers
3.4. Market Share Analysis/Top Player Positioning
3.4.1. Market Share Analysis/Top Player Positioning 2020
3.5. Market Dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. Covid-19 Impact Analysis
Chapter 4: Electric Toothbrush Market, by Bristle
4.1. Market Overview
4.1.1Market Size and Forecast, by Bristle
4.2. Soft
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, by Region
4.2.3. Market Share Analysis, by Country
4.3. Nanometer
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, by Region
4.3.3. Market Share Analysis, by Country
Chapter 5: Electric Toothbrush Market, by Head Movement
5.1. Market Overview
5.1.1Market Size and Forecast, by Head Movement
5.2. Rotation/Oscillation
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, by Region
5.2.3. Market Share Analysis, by Country
5.3. Sonic/Side-To-Side
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, by Region
5.3.3. Market Share Analysis, by Country
Chapter 6: Electric Toothbrush Market, by End-user
6.1. Market Overview
6.1.1Market Size and Forecast, by End-user
6.2. Children
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, by Region
6.2.3. Market Share Analysis, by Country
6.3. Adult
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, by Region
6.3.3. Market Share Analysis, by Country
Chapter 7: Electric Toothbrush Market, by Region
7.1. Market Overview
7.1.1Market Size and Forecast, by Region
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. Market Size and Forecast, by Bristle
7.2.3. Market Size and Forecast, by Head Movement
7.2.4. Market Size and Forecast, by End-user
7.2.5. Market Size and Forecast, by Country
7.2.6. U. S. Electric Toothbrush Market
7.2.6.1. Market Size and Forecast, by Bristle
7.2.6.2. Market Size and Forecast, by Head Movement
7.2.6.3. Market Size and Forecast, by End-user
7.2.7. Canada Electric Toothbrush Market
7.2.7.1. Market Size and Forecast, by Bristle
7.2.7.2. Market Size and Forecast, by Head Movement
7.2.7.3. Market Size and Forecast, by End-user
7.2.8. Mexico Electric Toothbrush Market
7.2.8.1. Market Size and Forecast, by Bristle
7.2.8.2. Market Size and Forecast, by Head Movement
7.2.8.3. Market Size and Forecast, by End-user
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Market Size and Forecast, by Bristle
7.3.3. Market Size and Forecast, by Head Movement
7.3.4. Market Size and Forecast, by End-user
7.3.5. Market Size and Forecast, by Country
7.3.6. UK Electric Toothbrush Market
7.3.6.1. Market Size and Forecast, by Bristle
7.3.6.2. Market Size and Forecast, by Head Movement
7.3.6.3. Market Size and Forecast, by End-user
7.3.7. Germany Electric Toothbrush Market
7.3.7.1. Market Size and Forecast, by Bristle
7.3.7.2. Market Size and Forecast, by Head Movement
7.3.7.3. Market Size and Forecast, by End-user
7.3.8. France Electric Toothbrush Market
7.3.8.1. Market Size and Forecast, by Bristle
7.3.8.2. Market Size and Forecast, by Head Movement
7.3.8.3. Market Size and Forecast, by End-user
7.3.9. Russia Electric Toothbrush Market
7.3.9.1. Market Size and Forecast, by Bristle
7.3.9.2. Market Size and Forecast, by Head Movement
7.3.9.3. Market Size and Forecast, by End-user
7.3.10. Italy Electric Toothbrush Market
7.3.10.1. Market Size and Forecast, by Bristle
7.3.10.2. Market Size and Forecast, by Head Movement
7.3.10.3. Market Size and Forecast, by End-user
7.3.11. Rest of Europe Electric Toothbrush Market
7.3.11.1. Market Size and Forecast, by Bristle
7.3.11.2. Market Size and Forecast, by Head Movement
7.3.11.3. Market Size and Forecast, by End-user
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Market Size and Forecast, by Bristle
7.4.3. Market Size and Forecast, by Head Movement
7.4.4. Market Size and Forecast, by End-user
7.4.5. Market Size and Forecast, by Country
7.4.6. China Electric Toothbrush Market
7.4.6.1. Market Size and Forecast, by Bristle
7.4.6.2. Market Size and Forecast, by Head Movement
7.4.6.3. Market Size and Forecast, by End-user
7.4.7. India Electric Toothbrush Market
7.4.7.1. Market Size and Forecast, by Bristle
7.4.7.2. Market Size and Forecast, by Head Movement
7.4.7.3. Market Size and Forecast, by End-user
7.4.8. Japan Electric Toothbrush Market
7.4.8.1. Market Size and Forecast, by Bristle
7.4.8.2. Market Size and Forecast, by Head Movement
7.4.8.3. Market Size and Forecast, by End-user
7.4.9. South Korea Electric Toothbrush Market
7.4.9.1. Market Size and Forecast, by Bristle
7.4.9.2. Market Size and Forecast, by Head Movement
7.4.9.3. Market Size and Forecast, by End-user
7.4.10. Australia Electric Toothbrush Market
7.4.10.1. Market Size and Forecast, by Bristle
7.4.10.2. Market Size and Forecast, by Head Movement
7.4.10.3. Market Size and Forecast, by End-user
7.4.11. Rest of Asia-Pacific Electric Toothbrush Market
7.4.11.1. Market Size and Forecast, by Bristle
7.4.11.2. Market Size and Forecast, by Head Movement
7.4.11.3. Market Size and Forecast, by End-user
7.5. Lamea
7.5.1. Key Market Trends and Opportunities
7.5.2. Market Size and Forecast, by Bristle
7.5.3. Market Size and Forecast, by Head Movement
7.5.4. Market Size and Forecast, by End-user
7.5.5. Market Size and Forecast, by Country
7.5.6. Brazil Electric Toothbrush Market
7.5.6.1. Market Size and Forecast, by Bristle
7.5.6.2. Market Size and Forecast, by Head Movement
7.5.6.3. Market Size and Forecast, by End-user
7.5.7. Saudi Arabia Electric Toothbrush Market
7.5.7.1. Market Size and Forecast, by Bristle
7.5.7.2. Market Size and Forecast, by Head Movement
7.5.7.3. Market Size and Forecast, by End-user
7.5.8. Uae Electric Toothbrush Market
7.5.8.1. Market Size and Forecast, by Bristle
7.5.8.2. Market Size and Forecast, by Head Movement
7.5.8.3. Market Size and Forecast, by End-user
7.5.9. South Africa Electric Toothbrush Market
7.5.9.1. Market Size and Forecast, by Bristle
7.5.9.2. Market Size and Forecast, by Head Movement
7.5.9.3. Market Size and Forecast, by End-user
7.5.10. Rest of LAMEA Electric Toothbrush Market
7.5.10.1. Market Size and Forecast, by Bristle
7.5.10.2. Market Size and Forecast, by Head Movement
7.5.10.3. Market Size and Forecast, by End-user
Chapter 8: Company Profiles
8.1. Colgate Palmolive
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. Business Performance
8.1.7. Key Strategic Moves and Developments
8.2. Panasonic
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. Business Performance
8.2.7. Key Strategic Moves and Developments
8.3. Foreo
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Operating Business Segments
8.3.5. Product Portfolio
8.3.6. Business Performance
8.3.7. Key Strategic Moves and Developments
8.4. Koninklijke Philips N. V.
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves and Developments
8.5. Procter and Gamble Co.
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Operating Business Segments
8.5.5. Product Portfolio
8.5.6. Business Performance
8.5.7. Key Strategic Moves and Developments
8.6. Water Pik. Inc
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. Business Performance
8.6.7. Key Strategic Moves and Developments
8.7. Mornwell
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Operating Business Segments
8.7.5. Product Portfolio
8.7.6. Business Performance
8.7.7. Key Strategic Moves and Developments
8.8. Shenzhen Risun Technology Co. Ltd.
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. Business Performance
8.8.7. Key Strategic Moves and Developments
8.9. Sonic Chic
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. Business Performance
8.9.7. Key Strategic Moves and Developments
8.10. Jsb Healthcare
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Operating Business Segments
8.10.5. Product Portfolio
8.10.6. Business Performance
8.10.7. Key Strategic Moves and Developments
List of Tables
Table 1. Global Electric Toothbrush Market, by Bristle, 2020-2031 ($Million)
Table 2. Global Electric Toothbrush Market for Soft, by Region, 2020-2031 ($Million)
Table 3. Global Electric Toothbrush Market for Nanometer, by Region, 2020-2031 ($Million)
Table 4. Global Electric Toothbrush Market, by Head Movement, 2020-2031 ($Million)
Table 5. Global Electric Toothbrush Market for Rotation/Oscillation, by Region, 2020-2031 ($Million)
Table 6. Global Electric Toothbrush Market for Sonic/Side-To-Side, by Region, 2020-2031 ($Million)
Table 7. Global Electric Toothbrush Market, by End-user, 2020-2031 ($Million)
Table 8. Global Electric Toothbrush Market for Children, by Region, 2020-2031 ($Million)
Table 9. Global Electric Toothbrush Market for Adult, by Region, 2020-2031 ($Million)
Table 10. Global Electric Toothbrush Market, by Region, 2020-2031 ($Million)
Table 11. North America Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 12. North America Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 13. North America Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 14. U.S Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 15. U.S Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 16. U.S Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 17. Canada Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 18. Canada Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 19. Canada Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 20. Mexico Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 21. Mexico Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 22. Mexico Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 23. Europe Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 24. Europe Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 25. Europe Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 26. UK Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 27. UK Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 28. UK Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 29. Germany Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 30. Germany Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 31. Germany Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 32. France Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 33. France Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 34. France Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 35. Russia Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 36. Russia Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 37. Russia Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 38. Italy Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 39. Italy Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 40. Italy Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 41. Rest of Europe Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 42. Rest of Europe Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 43. Rest of Europe Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 44. Asia-Pacific Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 45. Asia-Pacific Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 46. Asia-Pacific Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 47. China Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 48. China Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 49. China Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 50. India Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 51. India Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 52. India Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 53. Japan Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 54. Japan Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 55. Japan Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 56. South Korea Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 57. South Korea Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 58. South Korea Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 59. Australia Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 60. Australia Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 61. Australia Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 62. Rest of Asia-Pacific Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 63. Rest of Asia-Pacific Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 64. Rest of Asia-Pacific Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 65. LAMEA Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 66. LAMEA Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 67. LAMEA Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 68. Brazil Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 69. Brazil Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 70. Brazil Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 71. Saudi Arabia Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 72. Saudi Arabia Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 73. Saudi Arabia Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 74. Uae Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 75. Uae Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 76. Uae Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 77. South Africa Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 78. South Africa Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 79. South Africa Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 80. Rest of LAMEA Electric Toothbrush, by Bristle, 2020-2031 ($Million)
Table 81. Rest of LAMEA Electric Toothbrush, by Head Movement, 2020-2031 ($Million)
Table 82. Rest of LAMEA Electric Toothbrush, by End-user, 2020-2031 ($Million)
Table 83. Colgate Palmolive: Key Executives
Table 84. Colgate Palmolive: Company Snapshot
Table 85. Colgate Palmolive: Operating Segments
Table 86. Colgate Palmolive: Product Portfolio
Table 87. Colgate Palmolive: Key Strategic Moves and Developments
Table 88. Panasonic: Key Executives
Table 89. Panasonic: Company Snapshot
Table 90. Panasonic: Operating Segments
Table 91. Panasonic: Product Portfolio
Table 92. Panasonic: Key Strategic Moves and Developments
Table 93. Foreo: Key Executives
Table 94. Foreo: Company Snapshot
Table 95. Foreo: Operating Segments
Table 96. Foreo: Product Portfolio
Table 97. Foreo: Key Strategic Moves and Developments
Table 98. Koninklijke Philips N. V. : Key Executives
Table 99. Koninklijke Philips N. V. : Company Snapshot
Table 100. Koninklijke Philips N. V. : Operating Segments
Table 101. Koninklijke Philips N. V. : Product Portfolio
Table 102. Koninklijke Philips N. V. : Key Strategic Moves and Developments
Table 103. Procter and Gamble Co. : Key Executives
Table 104. Procter and Gamble Co. : Company Snapshot
Table 105. Procter and Gamble Co. : Operating Segments
Table 106. Procter and Gamble Co. : Product Portfolio
Table 107. Procter and Gamble Co. : Key Strategic Moves and Developments
Table 108. Water Pik. Inc: Key Executives
Table 109. Water Pik. Inc: Company Snapshot
Table 110. Water Pik. Inc: Operating Segments
Table 111. Water Pik. Inc: Product Portfolio
Table 112. Water Pik. Inc: Key Strategic Moves and Developments
Table 113. Mornwell: Key Executives
Table 114. Mornwell: Company Snapshot
Table 115. Mornwell: Operating Segments
Table 116. Mornwell: Product Portfolio
Table 117. Mornwell: Key Strategic Moves and Developments
Table 118. Shenzhen Risun Technology Co. Ltd. : Key Executives
Table 119. Shenzhen Risun Technology Co. Ltd. : Company Snapshot
Table 120. Shenzhen Risun Technology Co. Ltd. : Operating Segments
Table 121. Shenzhen Risun Technology Co. Ltd. : Product Portfolio
Table 122. Shenzhen Risun Technology Co. Ltd. : Key Strategic Moves and Developments
Table 123. Sonic Chic: Key Executives
Table 124. Sonic Chic: Company Snapshot
Table 125. Sonic Chic: Operating Segments
Table 126. Sonic Chic: Product Portfolio
Table 127. Sonic Chic: Key Strategic Moves and Developments
Table 128. Jsb Healthcare: Key Executives
Table 129. Jsb Healthcare: Company Snapshot
Table 130. Jsb Healthcare: Operating Segments
Table 131. Jsb Healthcare: Product Portfolio
Table 132. Jsb Healthcare: Key Strategic Moves and Developments
List of Figures
Figure 1. Global Electric Toothbrush Market Segmentation
Figure 2. Global Electric Toothbrush Market
Figure 3. Segmentation Electric Toothbrush Market
Figure 4. Top Investment Pocket in Electric Toothbrush Market
Figure 5. Top Winning Strategies, 2019-2021*
Figure 6. Top Winning Strategies, by Development, 2019-2021(%)
Figure 7. Top Winning Strategies, by Company, 2019-2021*
Figure 8. Moderate Bargaining Power of Buyers
Figure 9. Moderate Bargaining Power of Suppliers
Figure 10. Moderate Threat of New Entrants
Figure 11. Low Threat of Substitution
Figure 12. High Competitive Rivalry
Figure 13. Top Player Positioning, 2020
Figure 14. Market Share Analysis, 2020
Figure 15. Restraints and Drivers: Electric Toothbrush Market
Figure 16. Electric Toothbrush Market Segmentation, by Bristle
Figure 17. Electric Toothbrush Market for Soft, by Country, 2020-2031 ($ Million)
Figure 18. Electric Toothbrush Market for Nanometer, by Country, 2020-2031 ($ Million)
Figure 19. Electric Toothbrush Market Segmentation, by Head Movement
Figure 20. Electric Toothbrush Market for Rotation/Oscillation, by Country, 2020-2031 ($ Million)
Figure 21. Electric Toothbrush Market for Sonic/Side-To-Side, by Country, 2020-2031 ($ Million)
Figure 22. Electric Toothbrush Market Segmentation, by End-user
Figure 23. Electric Toothbrush Market for Children, by Country, 2020-2031 ($ Million)
Figure 24. Electric Toothbrush Market for Adult, by Country, 2020-2031 ($ Million)
Figure 25. Colgate Palmolive: Net Sales, 2018-2020 ($ Million)
Figure 26. Colgate Palmolive: Revenue Share, by Segment, 2020 (%)
Figure 27. Colgate Palmolive: Revenue Share, by Region, 2020 (%)
Figure 28. Panasonic: Net Sales, 2018-2020 ($ Million)
Figure 29. Panasonic: Revenue Share, by Segment, 2020 (%)
Figure 30. Panasonic: Revenue Share, by Region, 2020 (%)
Figure 31. Foreo: Net Sales, 2018-2020 ($ Million)
Figure 32. Foreo: Revenue Share, by Segment, 2020 (%)
Figure 33. Foreo: Revenue Share, by Region, 2020 (%)
Figure 34. Koninklijke Philips N. V: Net Sales, 2018-2020 ($ Million)
Figure 35. Koninklijke Philips N. V: Revenue Share, by Segment, 2020 (%)
Figure 36. Koninklijke Philips N. V: Revenue Share, by Region, 2020 (%)
Figure 37. Procter and Gamble Co: Net Sales, 2018-2020 ($ Million)
Figure 38. Procter and Gamble Co: Revenue Share, by Segment, 2020 (%)
Figure 39. Procter and Gamble Co: Revenue Share, by Region, 2020 (%)
Figure 40. Water Pik. Inc: Net Sales, 2018-2020 ($ Million)
Figure 41. Water Pik. Inc: Revenue Share, by Segment, 2020 (%)
Figure 42. Water Pik. Inc: Revenue Share, by Region, 2020 (%)
Figure 43. Mornwell: Net Sales, 2018-2020 ($ Million)
Figure 44. Mornwell: Revenue Share, by Segment, 2020 (%)
Figure 45. Mornwell: Revenue Share, by Region, 2020 (%)
Figure 46. Shenzhen Risun Technology Co. Ltd: Net Sales, 2018-2020 ($ Million)
Figure 47. Shenzhen Risun Technology Co. Ltd: Revenue Share, by Segment, 2020 (%)
Figure 48. Shenzhen Risun Technology Co. Ltd: Revenue Share, by Region, 2020 (%)
Figure 49. Sonic Chic: Net Sales, 2018-2020 ($ Million)
Figure 50. Sonic Chic: Revenue Share, by Segment, 2020 (%)
Figure 51. Sonic Chic: Revenue Share, by Region, 2020 (%)
Figure 52. Jsb Healthcare: Net Sales, 2018-2020 ($ Million)
Figure 53. Jsb Healthcare: Revenue Share, by Segment, 2020 (%)
Figure 54. Jsb Healthcare: Revenue Share, by Region, 2020 (%)

Executive Summary

According to a new report titled, “Electric Toothbrush Market by Bristle, Head Movement, and End User: Global Opportunity Analysis and Industry Forecast, 2022–2031,” the global electric toothbrush market size was valued at $3,070.8 million in 2020, and is projected to reach $6,549.1 million by 2031, growing at a CAGR of 8.1% from 2022 to 2031. The adult electric toothbrush accounted for more than 76% of the global electric toothbrush market in 2020.

The electric toothbrush is a type of toothbrush that cleans teeth using quick and automated bristle motions. Brushing teeth by hand might harm gums and enamel. The electric toothbrush has a pressure sensor that stops users from brushing too aggressively, which is considered to be harmful. Thus, consumers have started o adopt electric toothbrush as an oral care product on a large scale.

Electric toothbrush has witnessed increase inpopularity in the resent decade, due to rise in awareness towards oral hygiene among people and increase in oral complicationsglobally. Moreover, electric toothbrush helps in effective removal of plaque and calculus from the oral cavity as compared to the manual toothbrush, thereby reducing oral problems such as gum diseases and tooth decay. In addition, the use of soft bristles in electric toothbrush helps in fighting tooth sensitivity. FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, whichreduce the pain caused by brushing in sensitive areas of oral cavity.

According to electric toothbrush market analysis, the electric toothbrush market is segmented on the basis of bristle, head movement, end user, and region.On the basis of bristle, the global electric toothbrush market is divided into soft bristles and nanometer bristles. The soft bristles segment is a major contributor to global electric toothbrush market, and is anticipated to be the most lucrative segment during the forecast period, as it offers several oral benefits such as prevention of plaque formation & dental caries andis better suited for sensitive teeth.

On the basis of head movement, the market is classified into rotation/oscillation and sonic/side-to-side.The sonic/side-to-side segment is expected to grow at the highest rate, due to effective cleaning of oral cavity as compared to rotation/oscillation head movement.

On the basis of end user, the market is fragmented into adult and children. The adult segment is expected to dominate the market duringthe forecast period, as oral complications are more prevalent among the adults. According to the United States National Library of Medicine, in 2018 around 80–90% of adolescents between 15 and 19 years of age suffered from mild-to-moderate gingivitis globally, and there is a further rise up to 92–97% in adults aged between 35 and 44years.

In 2020, North America and Europe collectively accounted for more than 76% of the global electric toothbrush industry, in terms of value, owing to increase in popularity of the electric toothbrush and high disposable income in this region. Asia-pacific is projected to grow at the highest rate, followed by LAMEA, owing to rise in oral health awareness.

The COVID-19 pandemic situation boosted the electric toothbrush market expansion. People’s concerns about their personal health and hygiene grew as the COVID-19 outbreak spread quickly. The demand for hygiene and personal care products increased as a result of this situation.

One of the most significant market prospects for increase in the electric toothbrush market share is a surge in oral hygiene awareness among young people. The advanced applications of the electric toothbrush such as gum massaging and teeth whitening are likely to drive the electric toothbrush market demand in the coming years. The adoption and integration of innovative technologies is expected to open up new avenues for global electric toothbrush market expansion.

The requirement to replace the head of electric toothbrushes every three to six months is a possible major hurdle to the market’s expansion. The cost of replacing the head is likely to deter people from using electric toothbrushes. On the other hand, the electric toothbrush market growth is expected to accelerate due to the change in global market dynamics and technological advancements. These electric toothbrush market trends drive the market growth.

A large number of major firms are concentrating their efforts on the dynamic markets of North America and Europe. Furthermore, most parts of the world are seeing an increase in the use of technology assessment as a development strategy. The electric toothbrushes are being enthusiastically adopted by the local people is such places, providing an opportunity for major market players.

The global electric toothbrush industry is fiercely competitive, with companies investing much in marketing and product promotion. To penetrate the electric toothbrush market, capture huge market shares, and build brand awareness; the key market players are utilizing new and innovative marketing and promotion strategies to promote their products globally.

The major companies profiled for the electric toothbrush market include Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

Key Findings Of Study


  • The sonic/side-to-side segmentis expected to grow at a high CAGR of 83%, in terms of value, during the forecast period
  • The soft bristles segmentis anticipated to grow at ahigh CAGR of 79%, in terms of valueduring the forecast period
  • Asia-Pacific is expected to grow at the highest CAGR of 90%, in terms of valueduring the forecast period
  • The Europeelectric toothbrush accounted for more than 40% of the global market in 2020
  • The U.S accounted for more than 72% of the North American market in 2020

Companies Mentioned

  • Colgate Palmolive
  • Panasonic
  • FOREO
  • Koninklijke Philips N.V.
  • Procter and Gamble Co.
  • Water Pik, Inc.
  • Mornwell
  • Shenzhen Risun Technology Co. Ltd.
  • SONIC Chic
  • JSB Healthcare.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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