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Alcoholic Drinks Beyond the Pandemic

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  • 37 Pages
  • May 2022
  • Region: Global
  • Euromonitor International
  • ID: 5583903
Facing a still unfolding, once-in-a-century black swan event like the pandemic did take a cataclysmic toll on the global alcoholic drinks industry. With the on-trade decimated on the back of draconian lockdowns and social distancing measures, pronounced declines proved inevitable. And yet, the industry is staging a roaring bounce-back while proving to be flexible, adaptable and ready to embrace the dawn of the New Normal and all its intoxicating opportunities.

The Alcoholic Drinks Beyond the Pandemic global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Key Findings

Globalised disruption and the dawn of the New Normal

Supply chain upheaval, labour shortages - particularly in hospitality - severe and sustained inflationary pressures and an ongoing reassessment of drinkers’ priorities, values and daily rituals will inform the direction the alcohol industry adopts following the pandemic.

Unprecedented declines but strong momentum for bounce-back

The pandemic cost has been severe with the on-trade suffering monumental losses, micro and craft producers facing even more pronounced headwinds and all key segments forced into the defensive. However, the ongoing recovery’s momentum is strong and accelerating.

Drinking going digital, polarisation rising and hometainment take centre stage

The (admittedly belated yet booming) rise of e-commerce in all its myriad iterations from DTC sales to third party apps, the pandemic macroeconomic ripple effects potentially fuelling more polarised purchasing choices and the home cemented as an entertainment hub are three key trends to watch in the short to medium term.

Downside risks remain, from new variants to macroeconomic clouds on the horizon

We are not out of the woods just yet. Varying degrees of vaccination coverage, the certainty of new variants appearing and discretionary incomes across most of the key markets being under severe and sustained pressure could derail the otherwise buoyant recovery narrative.

Innovation and experimentation will shift back under the spotlight

While innovation took a back seat during the initial stages of the crisis since streamlining operations and pivoting to survival mode became essential, producers and consumers are gearing up to embrace the post-pandemic era through the lens of new occasions, a total beverage coverage and breaking the mould in new product and format launches.

Product Coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data Coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Scope
  • Key findings
  • The World Beyond the Pandemic: The Big Picture
  • Future of Globalisation
  • Future of Work and Education
  • Future Priorities and Preferences
  • What does “The World Beyond the Pandemic” mean for alcoholic drinks?
  • A seismic decline and a roaring bounce-back
  • Routes to disruption
  • The 4-step consumer progression of COVID-19 for alcoholic drinks
  • Long-term impacts of COVID-19 on alcoholic drinks
  • Drinking goes digital
  • The dawn of a polarised world
  • Home as an entertainment hub: The rise of hometainment
  • Major behavioural shifts shaping long-term consumption
  • Digital living: Historic complacency and future intoxicating potential
  • Home-centric lifestyle: The new frontier?
  • Social and environmental responsibility: Authenticity an essential part of the brew
  • Value: Trading down, across and polarisation gaining momentum
  • Challenges to overcome
  • Key areas of opportunities
  • Companies are meeting the needs of consumers using various strategies
  • Digital-first and Empathy for the Online
  • Natural high? Spirited Euphoria by the Endorphin Dealer Institute
  • Truly Hard Seltzer Taproom: Cementing on-trade presence
  • BrewDog: Sustainable convenience?
  • The World Beyond the Pandemic
  • Key learnings for alcoholic drinks
  • Become tomorrow’s next leader