The loyalty market in this region is expected to grow by 11.8% on an annual basis to reach US$1.50 billion in 2024.
In value terms, the loyalty market in the country has recorded a CAGR of 13.3% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. Loyalty market in the country will increase from US$1.34 billion in 2023 to reach US$2.19 billion by 2028.
The loyalty program landscape in Argentina is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.
As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in Argentina appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
In value terms, the loyalty market in the country has recorded a CAGR of 13.3% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. Loyalty market in the country will increase from US$1.34 billion in 2023 to reach US$2.19 billion by 2028.
The loyalty program landscape in Argentina is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.
As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in Argentina appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.
Overview of Loyalty Program Trends
The loyalty program landscape in Argentina is rapidly evolving, driven by changing consumer behaviours and economic conditions. Key trends shaping this market include.- Increased Adoption: Loyalty programs are becoming increasingly popular across various sectors, including retail, hospitality, and financial services. The desire for rewards and discounts propels consumer engagement, especially in a market where economic challenges have heightened price sensitivity.
- Personalization and Customer Experience: Brands are leveraging data analytics to create tailored loyalty experiences. Personalization is key, as consumers expect rewards and communications that resonate with their preferences and shopping behaviours. This focus on customer experience enhances satisfaction and fosters loyalty.
- Technological Integration: The rise of mobile technology and digital platforms has transformed loyalty programs. Many brands now offer mobile apps that enable consumers to track points, receive personalized offers, and redeem rewards seamlessly, improving overall engagement.
- Coalition Loyalty Programs: There is a growing trend towards coalition loyalty programs, where multiple brands collaborate to offer shared rewards. This approach enhances the value proposition for consumers, allowing them to earn and redeem points across various merchants, increasing the appeal of loyalty programs.
- Sustainability Focus: Argentine consumers are increasingly attracted to brands that demonstrate social responsibility. Loyalty programs incorporating eco-friendly practices or supporting local communities resonate well with consumer values, enhancing brand loyalty.
New Loyalty Programs Launched in the Country
Recent months have seen the introduction of several innovative loyalty programs across Argentina, reflecting strategic responses to consumer demands.- Mercado Libre’s MercadoPoints: Mercado Libre has enhanced its loyalty program by introducing MercadoPoints as part of the revamped loyalty initiative called Meli+. This program allows users to earn points for purchases made on the platform and redeem them for discounts on future transactions, encouraging repeat purchases and customer retention.
- Cencosud’s Club Cencosud: Jumbo+ is Cencosud's loyalty program for its Jumbo and Disco supermarkets in Argentina. This initiative aims to enhance customer loyalty and drive sales across its brands.
- Banco Galicia’s Galicia Club: Banco Galicia has launched the Galicia Club, a loyalty program that rewards customers for using their banking services. Members can earn points for transactions, which can be redeemed for products, services, or discounts at partner merchants, promoting customer engagement.
- Starbucks Argentina’s My Starbucks Rewards: Starbucks has introduced a revamped loyalty program that allows customers to earn stars for every purchase. The program offers tiered rewards, providing more benefits to frequent customers and enhancing brand loyalty.
Overview of Cashback Loyalty Program Trend
Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Argentina. Key aspects of this trend include.- Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs.
- Enhanced Value Perception: As consumers become more price-sensitive, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce. Cashback programs can effectively drive customer loyalty by providing tangible savings.
- Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing for seamless transactions and easy reward redemption. This integration aligns with consumers' increasing reliance on digital payment methods.
- Market Differentiation: Companies are utilizing cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers. This strategy is particularly effective in sectors where competition is intense.
Recent Regulatory Changes Impacting Loyalty Programs
The regulatory environment surrounding loyalty programs in Argentina is evolving, with significant implications for businesses.- Data Protection Regulations: Stricter consumer data collection and usage regulations require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust and safeguarding personal information.
- Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness. This regulatory focus ensures that consumers are fully informed about their rights and the benefits of participating in loyalty programs.
- Payment Services Regulation: Recent regulatory changes regarding digital payments may impact loyalty programs, particularly those linked to financial services. Companies must ensure compliance with these regulations to avoid penalties and maintain customer trust.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Argentina. Below is a summary of key market segments.Argentina Retail Sector Spend Value Trend Analysis
- Ecommerce Spend
- POS Spend
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Argentina
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
- Loyalty Schemes
- Loyalty Platforms
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- Points programs
- Tier-based programs
- Mission-driven programs
- Spend-based programs
- Gaming programs
- Free perks programs
- Subscription programs
- Community programs
- Refer a friend program
- Paid programs
- Cashback programs
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Channel
- In-Store
- Online
- Mobile
Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- Seller Driven
- Payment Instrument Driven
- Others
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Argentina Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Argentina Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Argentina Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Retail
- Diversified Retailers
- Department Stores
- Specialty Stores
- Clothing, Footwear & Accessories
- Toy & Hobby Shops
- Supermarket and Convenience Store
- Home Merchandise
- Other
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
- Card Based Access
- Digital Access
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
- B2C Consumers
- B2B Consumers
Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- Free
- Free + Premium
- Premium
Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
- Analytics and AI Driven
- Management Platform
Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- In House
- Third Party Vendor
Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- Cloud
- On-Premise
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
- Software
- Services
Argentina Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
- Custom Built Platform
- Off the Shelf Platform
Argentina Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- By Age Group
- By Income Level
- By Gender
Reasons to buy
- Gain insights into the Argentina loyalty spend market: The report provides a comprehensive overview of the Argentina loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
- Benchmark your business against competitors: The report provides a competitive analysis of the Argentina loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
- Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
- Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
Table of Contents
1 About this Report
2 Argentina Retail Sector Market Size Analysis
3 Argentina Loyalty Spend Market Size and Future Growth Dynamics
4 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5 Argentina Loyalty Schemes Market Size and Future Growth Dynamics by Channel
6 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8 Argentina Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
9 Argentina In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
10 Argentina Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
11 Argentina Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
13 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14 Argentina Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15 Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
16 Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
17 Argentina Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
18 Argentina Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
19 Argentina Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
20 Argentina Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
21 Further Reading
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 117 |
Published | September 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 1.5 Billion |
Forecasted Market Value ( USD | $ 2.19 Billion |
Compound Annual Growth Rate | 9.9% |
Regions Covered | Argentina |