According to the publisher, the loyalty market in the country is expected to grow by 10.7% on an annual basis to reach US$11.79 billion in 2024.
In value terms, the loyalty market in the country has recorded a CAGR of 12.0% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the country will increase from US$10.65 billion in 2023 to reach US$16.86 billion by 2028.
The loyalty program market is expected to record steady growth over the medium term in Japan. The adoption among Japanese consumers is strong and the trend is projected to continue in 2024. The reward point system is common in the Japanese market. Various schemes are offered by big as well as smaller corporations.
From giants like Rakuten to Docomo and Softbank to grocery retailers like Family Mart and Lawson, several loyalty programs are provided to consumers in Japan. These loyalty programs are not just driving the competitive landscape but also aiding industry growth. Overall, the publisher maintains a positive growth outlook for the Japanese loyalty program industry over the next three to four years.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
In value terms, the loyalty market in the country has recorded a CAGR of 12.0% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the country will increase from US$10.65 billion in 2023 to reach US$16.86 billion by 2028.
The loyalty program market is expected to record steady growth over the medium term in Japan. The adoption among Japanese consumers is strong and the trend is projected to continue in 2024. The reward point system is common in the Japanese market. Various schemes are offered by big as well as smaller corporations.
From giants like Rakuten to Docomo and Softbank to grocery retailers like Family Mart and Lawson, several loyalty programs are provided to consumers in Japan. These loyalty programs are not just driving the competitive landscape but also aiding industry growth. Overall, the publisher maintains a positive growth outlook for the Japanese loyalty program industry over the next three to four years.
Japanese firms are forging strategic alliances enabling members to convert their points to access other services
Firms, across industry verticals, are entering into strategic partnerships to allow members to convert their points for accessing other services. Japanese firms are also forging such collaborations creating more value for their loyal members.- Rakuten Japan, in November 2023, entered into a strategic partnership with Marriott. The collaboration will enable Rakuten’s loyalty members to convert their points to Bonvoy at a 3:1 ratio. The maximum conversion allowed per transaction is 3,000 points. The partnership is part of the firm’s strategy to create more value for loyal members, thereby targeting higher growth for the scheme and the business over the medium term.
The Japanese government plans to offer shopping points to promote contactless deliveries
The Japanese government plans to reward individuals who opt to have their packages left outside their front doors during online shopping deliveries. This initiative is designed to alleviate the strain on delivery personnel, especially in light of upcoming stricter regulations on overtime for truck drivers. The overall goal is to reduce the current 12% of redelivery for items when recipients are not at home to 6% by the start of fiscal year 2024.- The government intends to reward individuals with points if they opt for alternative delivery options such as receiving packages outside their front doors, at convenience stores, or with flexible delivery dates when making online orders. The government is determining the point values and the start date for this initiative.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Japan. Below is a summary of key market segments:Japan Retail Sector Spend Value Trend Analysis
- Ecommerce Spend
- POS Spend
Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Japan
Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
- Loyalty Schemes
- Loyalty Platforms
Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- Points programs
- Tier-based programs
- Mission-driven programs
- Spend-based programs
- Gaming programs
- Free perks programs
- Subscription programs
- Community programs
- Refer a friend program
- Paid programs
- Cashback programs
Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel
- In-Store
- Online
- Mobile
Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- Seller Driven
- Payment Instrument Driven
- Others
Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail
- Diversified Retailers
- Department Stores
- Specialty Stores
- Clothing, Footwear & Accessories
- Toy & Hobby Shops
- Supermarket and Convenience Store
- Home Merchandise
- Other
Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
- Card Based Access
- Digital Access
Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
- B2C Consumers
- B2B Consumers
Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- Free
- Free + Premium
- Premium
Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
- Analytics and AI Driven
- Management Platform
Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- In House
- Third Party Vendor
Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- Cloud
- On-Premise
Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
- Software
- Services
Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
- Custom Built Platform
- Off the Shelf Platform
Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- By Age Group
- By Income Level
- By Gender
Reasons to buy
- Gain insights into the Japan loyalty spend market: The report provides a comprehensive overview of the Japan loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
- Benchmark your business against competitors: The report provides a competitive analysis of the Japan loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
- Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
- Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
Table of Contents
1 About this Report
2 Japan Retail Sector Market Size Analysis
3 Japan Loyalty Spend Market Size and Future Growth Dynamics
4 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5 Japan Loyalty Schemes Market Size and Future Growth Dynamics by Channel
6 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8 Japan Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
9 Japan In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
10 Japan Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
11 Japan Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
13 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14 Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
16 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
17 Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
18 Japan Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
19 Japan Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
20 Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
21 Further Reading
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 117 |
Published | February 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 11.79 Billion |
Forecasted Market Value ( USD | $ 16.87 Billion |
Compound Annual Growth Rate | 9.4% |
Regions Covered | Japan |