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Global Digital Signage Market (2022-2027) by Offerings, Product, Display Size, Installation Location, Applications, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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  • 178 Pages
  • April 2022
  • Region: Global
  • Infogence Global Research
  • ID: 5585726
UP TO OFF until Jun 30th 2023
The Global Digital Signage Market is estimated to be USD 22.91 Bn in 2022 and is projected to reach USD 35.35 Bn by 2027, growing at a CAGR of 9.06%.

Market dynamics are forces that impact the prices and behaviors of the Global Digital Signage Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The Global Digital Signage Market is segmented based on Offerings, Product, Display Size, Installation Location, Applications, and Geography.
  • By Offerings, the market is classified into Hardware, Software and Services.
  • By Product, the market is classified into Standalone Display and Video Wall.
  • By Display Size, the market is classified into Below 32 inch, Between 32 and 52 inches, and Above 52 inch.
  • By Installation Location, the market is classified into .
  • By Applications, the market is classified into Commercial, Institutional, Infrastructure, and Industrial.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are ADFLOW Networks, BrightSign LLC, Cisco Systems Inc, Intel Corp, iSEMC (HHSD Technology), etc.

Countries Studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Digital Signage Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The analyst analyses the Global Digital Signage Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, The analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Digital Signage Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
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Frequently Asked Questions about the Global Digital Signage Market

What is the estimated value of the Global Digital Signage Market?

The Global Digital Signage Market was estimated to be valued at $22.91 Billion in 2022.

What is the growth rate of the Global Digital Signage Market?

The growth rate of the Global Digital Signage Market is 9.0%, with an estimated value of $35.35 Billion by 2027.

What is the forecasted size of the Global Digital Signage Market?

The Global Digital Signage Market is estimated to be worth $35.35 Billion by 2027.

Who are the key companies in the Global Digital Signage Market?

Key companies in the Global Digital Signage Market include ADFLOW Networks, BrightSign LLC, Cisco Systems Inc, Intel Corp, iSEMC (HHSD Technology), KeyWest Technology Inc, Koninklijke Philips NV, LG Electronics us, Microsoft Corp and Sharp NEC Display Solutions (Sharp Corp).

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Increasing Adoption of Digital Signage in Commercial Applications
4.1.2 Ongoing Technological Advancements in Displays
4.1.3 Surging Demand for 4K and 8K Resolution Displays
4.1.4 Increasing Infrastructure Developments in Emerging Countries
4.2 Restraints
4.2.1 Developing Robust Digital Signage Suitable for Harsh Environmental Conditions
4.3 Opportunities
4.3.1 Ongoing Disruption in Retail Sector Through Digital Transformation of Retail Stores into Smart Stores
4.3.2 Growing Demand for Contactless Engagement
4.3.3 Increasing Adoption of Cloud-Based Digital Signage Solutions by Businesses
4.4 Challenges
4.4.1 Prevailing Security Issues Associated with Digital Signage
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Digital Signage Market, By Offerings
6.1 Introduction
6.2 Hardware
6.2.1 Displays
6.2.2 Media Players
6.2.3 Projectors
6.3 Software
6.3.1 Edge Server Software
6.3.2 Content Management System
6.4 Services
6.4.1 Installation Services
6.4.2 Maintenance & Support Services
6.4.3 Consulting & Other Services
7 Global Digital Signage Market, By Product
7.1 Introduction
7.2 Standalone Display
7.2.1 Kiosk
7.2.2 Menu Boards
7.2.3 Billboards
7.3 Video Wall
8 Global Digital Signage Market, By Display Size
8.1 Introduction
8.2 Below 32 inch
8.3 Between 32 and 52 inches
8.4 Above 52 inch
9 Global Digital Signage Market, By Installation Location
9.1 Introduction
9.2 Indoor
9.3 Outdoor
10 Global Digital Signage Market, By Applications
10.1 Introduction
10.2 Commercial
10.3 Institutional
10.4 Infrastructure
10.5 Industrial
11 Americas' Global Digital Signage Market
11.1 Introduction
11.2 Argentina
11.3 Brazil
11.4 Canada
11.5 Chile
11.6 Colombia
11.7 Mexico
11.8 Peru
11.9 United States
11.10 Rest of Americas
12 Europe's Global Digital Signage Market
12.1 Introduction
12.2 Austria
12.3 Belgium
12.4 Denmark
12.5 Finland
12.6 France
12.7 Germany
12.8 Italy
12.9 Netherlands
12.10 Norway
12.11 Poland
12.12 Russia
12.13 Spain
12.14 Sweden
12.15 Switzerland
12.16 United Kingdom
12.17 Rest of Europe
13 Middle East and Africa's Global Digital Signage Market
13.1 Introduction
13.2 Egypt
13.3 Israel
13.4 Qatar
13.5 Saudi Arabia
13.6 South Africa
13.7 United Arab Emirates
13.8 Rest of MEA
14 APAC's Global Digital Signage Market
14.1 Introduction
14.2 Australia
14.3 Bangladesh
14.4 China
14.5 India
14.6 Indonesia
14.7 Japan
14.8 Malaysia
14.9 Philippines
14.10 Singapore
14.11 South Korea
14.12 Sri Lanka
14.13 Thailand
14.14 Taiwan
14.15 Rest of Asia-Pacific
15 Competitive Landscape
15.1 Competitive Quadrant
15.2 Market Share Analysis
15.3 Strategic Initiatives
15.3.1 M&A and Investments
15.3.2 Partnerships and Collaborations
15.3.3 Product Developments and Improvements
16 Company Profiles
16.1 ADFLOW Networks
16.2 BrightSign LLC
16.3 Cisco Systems Inc
16.4 Intel Corp
16.5 iSEMC (HHSD Technology)
16.6 KeyWest Technology Inc
16.7 Koninklijke Philips NV
16.8 LG Electronics us
16.9 Microsoft Corp
16.10 Sharp NEC Display Solutions (Sharp Corp)
16.11 Omnivex Corp
16.12 Panasonic Corp
16.13 Planar Systems Inc
16.14 Samsung Electronics Co. Ltd
16.15 Scala Digital Signage (Stratacache)
16.16 Sony Corp
16.17 ViewSonic Corp
16.18 Volanti Displays
16.19 Winmate Inc
17 Appendix
17.1 Questionnaire

Companies Mentioned

  • ADFLOW Networks
  • BrightSign LLC
  • Cisco Systems Inc
  • Intel Corp
  • iSEMC (HHSD Technology)
  • KeyWest Technology Inc
  • Koninklijke Philips NV
  • LG Electronics us
  • Microsoft Corp
  • Sharp NEC Display Solutions (Sharp Corp)
  • Omnivex Corp
  • Panasonic Corp
  • Planar Systems Inc
  • Samsung Electronics Co. Ltd
  • Scala Digital Signage (Stratacache)
  • Sony Corp
  • ViewSonic Corp
  • Volanti Displays
  • Winmate Inc