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US Micro-Location Technology Market (2022-2027) by Component, Technology, Application, End Use, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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    Report

  • 176 Pages
  • March 2022
  • Region: United States
  • Infogence Global Research
  • ID: 5585741

FEATURED COMPANIES

  • Apple
  • Centrak
  • Estimote
  • Humatics Corp
  • Ruckus Networks
  • Ubisense Group
The US Micro-Location Technology Market is estimated to be USD 3.5 Bn in 2022 and is projected to reach USD 8.46 Bn by 2027, growing at a CAGR of 19.3%.



Market dynamics are forces that impact the prices and behaviors of the US Micro-Location Technology Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The US Micro-Location Technology Market is segmented based on Component, Technology, Application, and End Use
  • By Component, the market is classified into Hardware, Software, and Services.
  • By Technology, the market is classified into Bluetooth Low Energy, WiFi, Near Field Communication, Beacons, Beacons, and Others.
  • By Application, the market is classified into Proximity Marketing and Asset Management.
  • By End Use, the market is classified into Healthcare, Transportation & Logistics, Sports & Entertainment, Retail & E-commerce, Government & Public Sector, and Others.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Apple, Aruba Networks (HP Enterprise), Bluecats, Bluvision (Hid Global Corp), Camco Technologies, Centrak, Cisco Systems, Decawav, Estimote, etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the US Micro-Location Technology Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The analyst analyses the US Micro-Location Technology Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, The analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the US Micro-Location Technology Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the US Micro-Location Technology Market

What is the estimated value of the US Micro-Location Technology Market?

The US Micro-Location Technology Market was estimated to be valued at $3.5 Billion in 2022.

What is the growth rate of the US Micro-Location Technology Market?

The growth rate of the US Micro-Location Technology Market is 19.3%, with an estimated value of $8.5 Billion by 2027.

What is the forecasted size of the US Micro-Location Technology Market?

The US Micro-Location Technology Market is estimated to be worth $8.5 Billion by 2027.

Who are the key companies in the US Micro-Location Technology Market?

Key companies in the US Micro-Location Technology Market include Apple, Aruba Networks (HP Enterprise), Bluecats, Bluvision (Hid Global Corp), Camco Technologies, Centrak, Cisco Systems, Decawav and Gimbal (Mobile Majority).

FEATURED COMPANIES

  • Apple
  • Centrak
  • Estimote
  • Humatics Corp
  • Ruckus Networks
  • Ubisense Group

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Inefficiency of GPS in Indoor Premises
4.1.2 Necessity to Deliver Unique Customer Experience in Retail and Hospitality
4.1.3 Increasing Importance of Asset Management Across Different Industries
4.2 Restraints
4.2.1 Concerns Regarding Security and Privacy
4.2.2 Growing Trend of E-Commerce in the Retail Sector
4.3 Opportunities
4.3.1 Focus on Industry 4.0, IoT, and Smart Manufacturing
4.3.2 Growing Demand for Location Analytics in Robotics
4.4 Challenges
4.4.1 Lack of Interoperability
4.4.2 Providing Energy-Efficient and High-Performance Solutions at Low Cost
4.4.3 Sophisticated Deployment and Maintenance Requirements
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 US Micro-Location Technology Market, By Component
6.1 Introduction
6.2 Hardware
6.3 Software
6.4 Services
7 US Micro-Location Technology Market, By Technology
7.1 Introduction
7.2 Bluetooth Low Energy
7.3 WiFi
7.4 Near Field Communication
7.5 Beacons
7.6 Others
8 US Micro-Location Technology Market, By Application
8.1 Introduction
8.2 Proximity Marketing
8.3 Asset Management
9 US Micro-Location Technology Market, By End Use
9.1 Introduction
9.2 Healthcare
9.3 Transportation & Logistics
9.4 Sports & Entertainment
9.5 Retail & E-commerce
9.6 Government & Public Sector
9.7 Others
10 Competitive Landscape
10.1 Competitive Quadrant
10.2 Market Share Analysis
10.3 Strategic Initiatives
10.3.1 M&A and Investments
10.3.2 Partnerships and Collaborations
10.3.3 Product Developments and Improvements
11 Company Profiles
11.1 Apple
11.2 Aruba Networks (HP Enterprise)
11.3 Bluecats
11.4 Bluvision (Hid Global Corp)
11.5 Camco Technologies
11.6 Centrak
11.7 Cisco Systems
11.8 Decawav
11.9 Estimote
11.10 Gimbal (Mobile Majority)
11.11 Google
11.12 Humatics Corp
11.13 Kontakt io
11.14 Redpine Signals
11.15 Ruckus Networks
11.16 Sewio Networks
11.17 Siemens (Agilion)
11.18 Ubisense Group
11.19 Visible Assets
11.20 Zebra Technologies
12 Appendix
12.1 Questionnaire
  • Apple
  • Aruba Networks (HP Enterprise)
  • Bluecats
  • Bluvision (Hid Global Corp)
  • Camco Technologies
  • Centrak
  • Cisco Systems
  • Decawav
  • Estimote
  • Gimbal (Mobile Majority)
  • Google
  • Humatics Corp
  • Kontakt io
  • Redpine Signals
  • Ruckus Networks
  • Sewio Networks
  • Siemens (Agilion)
  • Ubisense Group
  • Visible Assets
  • Zebra Technologies