North America Towel Warmer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Hydronic and Electric) and Application (Residential and Commercial)

The towel warmer market in North America is expected to grow from US$ 179.57 million in 2021 to US$ 242.07 million by 2028; it is estimated to grow at a CAGR of 4.4% from 2021 to 2028.

There has been an increased application of towel warmers in the commercial sector, increasing the demand for towel warmers. Towel warmers are increasingly used in various commercial sectors, such as laundry rooms, workshops, pool houses, saunas, yachts, hotels, gyms, and other sports facilities, spas and beauty salons, and hospitals and medical facilities. In commercial facilities, such as laundry services, towel warmers are used to dry delicate items of clothing that are not suitable for tumble dryers. In workshops, towel warmers are generally installed to provide extra heat to maintain a pleasant environment. In pool houses, saunas, and yachts, towel warmers are primarily used to dry wet items, such as towels, swimsuits, and other damp items. Hotels also use towel warmers to provide a luxurious and aesthetic visual appeal to the bathroom's look, attracting consumers. In gyms and sports facilities, towel warmers are utilized in locker rooms to dry damp towels and clothing and manage humidity and mold growth. In hospitals and medical facilities, towel warmers are used for warming the blankets and linens. Spas and beauty salons are another lucrative application of towel warmers. They help keep the towels, sheets, and blankets warm and dry to be ready for clients and keep the humidity under control in such commercial facilities. The rise in the spa industry worldwide is leading to an increased demand for towel warmers. According to the International Health, Racquet & Sportsclub Association (IHRSA), in 2018, the health and fitness industry in the US has been growing annually at a rate of 3 to 4%. About 20% of American adults have a fitness club membership. The increasing consumer preference for their health and fitness is leading to an increased presence of sports facilities and gyms, resulting in an increased demand for towel warmers. The augmenting usage of towel warmers among various commercial facilities and the rise in such commercial facilities are driving the market growth.

The US has the highest number of confirmed COVID-19 cases among all key countries in North America. This has obstructed manufacturing processes, research, and development activities. Along with this, the shutdown of wellness institutes, such as spas, hotels, and gyms, is hampering the towel warmer market in this region. According to the McKinsey and Company report, in 2020, most US hotels were closed, especially the luxurious hotels. Hotels facilities like gyms, spas, and laundry facilities were also closed in the US. Thus, the shutdown of hotels and other facilities restricted the market from growing. As the lockdown is uplifted and vaccination campaigns are under full flow, the reopening of spas, hotels, gyms, and saunas is likely to increase the demand for towel warmers in the near future.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America towel warmer market. The North America towel warmer market is expected to grow at a good CAGR during the forecast period.

North America Towel Warmer Market Segmentation

North America Towel Warmer Market - By Type

• Hydronic
• Electric

North America Towel Warmer Market - By Application

• Residential
• Commercial

North America Towel Warmer Market - By Country

• US
• Canada
• Mexico

North America Towel Warmer Market - Companies Mentioned

• Purmo Group
• Zehnder Group AG.
• KORADO, a.s.
• St.Lawrence Metal Products Co., Ltd.
• PORCELANOSA Grupo A.I.E.