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Opportunities in the Eastern European Meat Sector

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    Report

  • 138 Pages
  • March 2022
  • Region: Europe
  • GlobalData
  • ID: 5595434
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European meat sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

The global meat sector was valued at $1,314,202.3 million in 2021 and is expected to register a CAGR of 4.6% over 2021-2026. Eastern Europe was the second-smallest market in the global meat sector with value sales of $79,331.3 million, accounting for a share of 5.2% in 2021. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Russia, and Ukraine were shortlisted as high-potential countries primarily due to the large meat sector size, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Eastern Europe meat sector accounted for a share of 5.5% in 2020. In Eastern Europe region, meat products with health & wellness (H&W) attributes accounted for 0.7% of the overall value sales in 2020. Hypermarkets & supermarkets was the leading distribution channel in Eastern Europe meat sector, with a value share of 66.5% in 2020. Rigid plastics was the most widely used pack material, accounting for 49.5% share in 2020.

Scope


This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe’s meat sector, analyzing data from 20 countries in the region. It includes analysis on the following:

  • Market environment: Includes sector size, market size, and growth analysis by category
  • High-potential countries’ analysis: Indicates changing share of value consumption in the various meat categories across high-potential countries in Eastern Europe. It also provides risk-reward analysis of four countries in the region based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure
  • Country deep dive: Provides the overview, demographic analysis, and key trends across the four high-potential countries
  • Success stories: Provides some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights
  • Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region
  • Health & wellness analysis*: Provides insights on the health & wellness products in terms of value and percentage share in the overall meat sector during 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving the sales of meat sector in 2020. It also covers the market share of leading companies offering meat products with health & wellness attributes in the same year
  • Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European meat sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others
  • Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2021) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of meat
  • Challenges and future outlook: Provides the challenges and future outlook pertaining to the Eastern European meat sector

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

  • Executive Summary
Part 1: Market Environment
  • Market Size Analysis
  • Eastern Europe Compared to Other Regions
  • Value and Volume Growth Analysis by Region
  • Eastern European Market Growth Analysis by Country
  • Eastern European Market Growth Analysis by Category

Part 2: High Potential Countries’ Analysis
  • Methodology-Identifying High Potential Countries
  • Top Four High-Potential Countries in Eastern Europe
  • Overview of High-Potential Countries In Eastern Europe
  • Growth Contribution Analysis by Country (1/4)
  • Growth Contribution Analysis by Country (2/4)
  • Growth Contribution Analysis by Country (3/4)
  • Growth Contribution Analysis by Country (4/4)
  • Value Share Analysis Of Meat Compared to Other Food Sectors
  • Change In Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

Part 3: Country Deep Dive
  • Poland: Overview of Meat Sector
  • Poland: Demographic Analysis
  • Poland: Market Size Analysis of Top 10 Cities
  • Poland: Market Size Analysis of Top 10 Cities By Category
  • Poland: Top 10 Cities’ Contribution to Volume Growth
  • Poland: Key Trends in Meat Sector
  • Turkey: Overview Of Meat Sector
  • Turkey: Demographic Analysis
  • Turkey: Market Size Analysis Of Top 10 Cities
  • Turkey: Market Size Analysis Of Top 10 Cities by Category
  • Turkey: Top 10 Cities’ Contribution to Volume Growth
  • Turkey: Key Trends In Meat Sector
  • Russia: Overview Of Meat Sector
  • Russia: Demographic Analysis
  • Russia: Market Size Analysis Of Top 10 Cities
  • Russia: Market Size Analysis Of Top 10 Cities by Category
  • Russia: Top 10 Cities’ Contribution to Volume Growth
  • Russia: Key Trends In Meat Sector
  • Ukraine: Overview Of Meat Sector
  • Ukraine: Demographic Analysis
  • Ukraine: Market Size Analysis Of Top 10 Cities
  • Ukraine: Market Size Analysis Of Top 10 Cities by Category
  • Ukraine: Top 10 Cities’ Contribution to Volume Growth
  • Ukraine: Key Trends In Meat Sector

Part 4: Success Stories
  • About Case Studies
  • Case Study: Gyulai Paprika Sausage Without Additives
  • Case Study: JoyFul Chicken
  • Case Study: Blazenka Mild Sausage

Part 5: Competitive Environment
  • Leading Companies’ Share In the Eastern European Meat Sector
  • Brand Share Analysis Of Top Five Companies
  • Leading Companies In the Eastern European Meat Sector
  • Leading Brands in the Eastern Europe Meat Sector
  • Private Label Penetration in the Eastern Europe Meat Sector

Part 6: Health & Wellness Analysis
  • Value Share Analysis of Health & Wellness Market
  • Health & Wellness Market Growth Analysis by Country
  • Key Product Attributes and Consumer Benefits
  • Leading Health & Wellness Companies by Category (1/2)
  • Leading Health & Wellness Companies by Category (2/2)

Part 7: Distribution Analysis
  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category

Part 8: Packaging Analysis
  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook
  • Key Challenges in the Eastern European Meat Sector
  • Future Outlook in the Eastern European Meat Sector
  • Appendix
  • Definitions
  • About the Publisher

List of Tables
  • Regional comparison: market size, growth, and per capita analysis, 2021-2026
  • Overview of high-potential countries in Eastern Europe
  • Poland: volume analysis of top 10 cities (million kg), 2015-2020
  • Turkey: volume analysis of top 10 cities (million kg), 2015-2020
  • Russia: volume analysis of top 10 cities (million kg), 2015-2020
  • Ukraine: volume analysis of top 10 cities (million kg), 2015-2020
  • Top five companies’ share by brand (in value terms) in meat sector, 2020
  • Private label penetration (in value terms) in meat sector, 2020
  • Health & wellness value and its share of overall sales, 2015-2020
  • Share of product attributes in high-potential countries in Eastern Europe, 2020
  • Leading distribution channels in Eastern Europe by country, 2021
  • Leading distribution channels in Eastern Europe by category, 2021

List of Figures
  • Annual value growth analysis by region, 2021-2026
  • Annual volume growth analysis by region, 2021-2026
  • Category volume growth analysis of countries compared to Eastern Europe volume CAGR
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the fresh meat (counter) category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the chilled raw packaged meat whole cuts category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the chilled raw packaged meat processed category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the cooked meats packaged category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the frozen meat category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the ambient meat category in Eastern Europe, 2021-2026
  • Country-level contribution to growth of the cooked meats counter category in Eastern Europe, 2021-2026
  • Value share of the meat sector as a proportion of overall food by country, 2021
  • Change in consumption of category within meat sector (value terms), by country, 2021-2026
  • Per capita consumption by category in Eastern Europe by country, 2021
  • Per capita expenditure by category in Eastern Europe by country, 2021
  • Poland: category share
  • Poland: consumption by gender
  • Poland: consumption by age group
  • Poland: consumption by education
  • Poland: consumption by degree of urbanization
  • Poland: volume growth analysis of top 10 cities (million kg), 2015-2020
  • Poland: volume growth analysis of top 10 cities (million kg), 2015-2020
  • Turkey: category share
  • Turkey: consumption by gender
  • Turkey: consumption by age group
  • Turkey: consumption by education
  • Turkey: consumption by degree of urbanization
  • Turkey: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Turkey: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Russia: category share
  • Russia: consumption by gender
  • Russia: consumption by age group
  • Russia: consumption by education
  • Russia: consumption by degree of urbanization
  • Russia: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Russia: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Ukraine: category share
  • Ukraine: consumption by gender
  • Ukraine: consumption by age group
  • Ukraine: consumption by education
  • Ukraine: consumption by degree of urbanization
  • Ukraine: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Ukraine: volume growth analysis of top 10 cities (million kg), 2015 2020
  • Leading companies’ share in the Eastern Europe meat sector
  • Leading companies in the Eastern Europe meat sector by value sales ($ million), 2020
  • Leading brands (including private label) in the Eastern Europe meat sector by value sales ($ million), 2020
  • Country-level contribution to growth of the H&W market in Eastern Europe, 2015 2020
  • Key pack material volume (kg) share, 2021
  • Unit volume growth by pack material, 2016-2026
  • Key pack type volume (kg) share, 2021
  • Unit volume growth by pack type, 2016-2026
  • Key closure type volume (kg) share, 2021
  • Unit volume growth by closure type, 2016-2026
  • Key primary outer type volume (kg) share, 2021
  • Unit volume growth by primary outer type, 2016-2026

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • WH Group
  • Indykpol S.A.
  • Societe L.D.C
  • Yasar Holding
  • Namet Food
  • Yildiz Holding AS
  • Globino Group
  • Agromars