Soap and Other Detergents Global Market Report 2024

The soap and other detergents market size has grown strongly in recent years. It will grow from $129.79 billion in 2023 to $142 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth observed in the historical period can be credited to increased awareness of health and hygiene, economic development, effective marketing and branding strategies, adherence to environmental regulations, and the adoption of sustainable practices. Additionally, factors such as population growth and urbanization have contributed to this growth.

The soap and other detergents market size is expected to see strong growth in the next few years. It will grow to $201.88 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The anticipated growth in the forecast period can be ascribed to an increased focus on hygiene driven by the pandemic, ongoing product innovation, a surge in health-conscious and eco-friendly consumer trends, emphasis on supply chain resilience, and compliance with regulatory standards alongside ingredient transparency. Notable trends expected in the forecast period encompass the integration of smart packaging and technology, advancements in formulation technologies, a growing demand for eco-friendly and sustainable products, ongoing innovation in formulations, and the customization and personalization of products.

The anticipated surge in E-commerce growth is poised to drive the expansion of the soap and other detergents market. E-commerce, or electronic commerce, involves the online buying and selling of goods and services. E-commerce platforms provide an extensive range of soap and detergent products from various brands, enabling consumers to explore diverse options, including specialty and niche products. For example, as of August 2023, the United States Census Bureau reported a 7.5% increase (or 1.4%) in the estimate for e-commerce in the second quarter of 2023 compared to the same period in 2022, with online stores accounting for 15.4% of all sales. Hence, the growing prominence of e-commerce is a driving force behind the soap and other detergents market.

The anticipated increase in population is set to fuel the growth of the soap and other detergents market. Population refers to the total number of individuals residing in a specific geographical area or within a defined group over a particular time frame. A larger population translates to a broader consumer base for soap and detergent products. With more people living in a given area, there is an augmented demand for these products for personal hygiene, cleaning, and laundry. As of February 2023, the Office for National Statistics in the UK projected a population of 72.4 million by mid-2045. Therefore, the population's growth is a catalyst for the soap and other detergents market.

Global soap and detergent providers grappled with an uncertain regulatory landscape during the historic period. Regulations governing the reduction of the release of toxic chemical substances into the atmosphere during the manufacturing process of soaps and detergents presented challenges. For instance, adherence to regulations outlined in the US Code of Federal Regulations (40 CFR), specifically addressing environmental safety (Part 417), is mandatory for soap and detergent manufacturers. This regulatory framework imposes constraints on the soap and other detergent market.

In response to the escalating global water scarcity issue, manufacturers of soap and other detergents are persistently striving to create opportunities for water-efficient soaps and laundry products. These water-efficient variants necessitate less water for rinsing, as they are concentrated detergents containing fewer water-dependent soap and laundry ingredients. Additionally, these products contribute to reducing packaging and transportation costs for manufacturers. In February 2022, Tyach Khil, a Turkmen company, initiated the production of water-saving liquid hand soaps designed to decrease water consumption by 30% compared to conventional soap, thereby propelling the soap and other detergents market in the forecast period.

Leading companies in the soap and other detergents market are actively introducing innovative products, such as laundry capsules, with the aim of enhancing their market profitability. A laundry capsules set comprises laundry detergent packs or tablets packaged together for convenience. For example, in July 2022, Unilever PLC, a UK-based consumer packaged goods company, introduced Dirt Is Good laundry capsules. These newly developed capsules are designed to reduce plastic packaging, decarbonize washing processes, and conserve electricity. Featuring the fastest-dissolving capsule membrane in the market, which is entirely biodegradable, the capsules leave no trace on clothing. Packaged in a plastic-free cardboard container, this initiative by Unilever aims to prevent the annual entry of nearly 6,000 tons of plastic - equivalent to the weight of 500 double-decker buses - into the waste stream.


Major companies operating in the soap and other detergents market report are US Chemical Corporation, FROSCH, Johnson and Johnson, The Procter & Gamble Company, Unilever PLC, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, Ecolab Inc., Kao Corporation, Akzo Nobel Spg LLC, Amway Distributor, The Clorox Company, Church & Dwight Co. Inc., Lion Corporation, The Sun Products Corporation, Nice Group, Nafine Chemical Industry Group Co.Ltd., Zep Inc., The Original Bradford Soap Works Inc., Rose Raining lnc., Oralabs lnc., Den-Mat Holdings LLC, Ecover Limited, Piedmont Chemical Industries lnc., James Austin Company, Kutol Products Company, Sheffield Pharmaceuticals LLC, State Industrial Products Corporation, Betco Corporation, LIBY Group, Eko Supreme Resources Nigeria Limited, Doyin Group, McBride PLC, Godrej Consumer Products Limited, Rohit Surfactants Private Limited (RSPL), Elephant Group.

Asia-Pacific was the largest region in the soap and other detergents market in 2023. Western Europe was the second-largest region in the global soap and other detergents market. The regions covered in the soap and other detergents market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the soap and other detergents market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary product types within the soap and detergent category include laundry detergent, soap, dishwashing detergent, toothpaste, and other related products. Toothpaste, specifically, is a cleaning paste designed for oral hygiene. The applications of these products span across homecare detergents, industrial soaps and detergents, homecare soaps, and various other applications. The end users of these cleaning agents encompass the body, clothing, and other surfaces.

The soap and other detergents market research report is one of a series of new reports that provides soap and other detergents market statistics, including soap and other detergents industry global market size, regional shares, competitors with a soap and other detergents market share, detailed soap and other detergents market segments, market trends and opportunities, and any further data you may need to thrive in the soap and other detergents industry. This soap and other detergents market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The soap and other detergent market consists of the sales of conditioner, fabric softener, antiseptic soaps, glass cleaner, and dishwashing liquids. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.