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buy Now Pay Later Market 2025-2029

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    Report

  • 205 Pages
  • June 2025
  • Region: Global
  • TechNavio
  • ID: 5600516
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The buy now pay later market is forecasted to grow by USD 90.29 billion during 2024-2029, accelerating at a CAGR of 37.7% during the forecast period. The report on the buy now pay later market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of online payment method, increase in demand for delayed payments for online purchases, and rise in spending on luxury products among adult population.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The buy now pay later market is segmented as below:

By Business Segment

  • Large enterprise
  • Small and medium enterprise

By Channel

  • Online
  • POS

By End-user

  • Retail and e-commerce
  • Fashion and garment
  • Consumer electronics
  • Healthcare
  • Travel and tourism

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the affordable and convenient payment service as one of the prime reasons driving the buy now pay later market growth during the next few years. Also, increase in adoption of bnpl payment technology among youth and growth in e-commerce industry will lead to sizable demand in the market.

The report on the buy now pay later market covers the following areas:

  • Buy Now Pay Later Market sizing
  • Buy Now Pay Later Market forecast
  • Buy Now Pay Later Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading buy now pay later market vendors that include Affirm Holdings Inc., Afterpay US Services LLC, Amazon.com Inc., APaylater Financials Pte. Ltd., Flipkart Internet Pvt. Ltd., Grab Holdings Ltd., Hoolah Holdings Pte Ltd., Klarna Bank AB, Laybuy Holdings Ltd., Mastercard Inc., Monzo Bank Ltd., One97 Communications Ltd., Pace Now Enterprise Sdn Bhd, PayPal Holdings Inc., Perpay Inc., Rely Pte Ltd, Revolut Ltd., Social Money Ltd., Visa Inc., and Zip Co. Ltd. Also, the buy now pay later market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Market characteristics analysis
3.3 Value chain analysis
  • Value chain analysis
4 Market Sizing
4.1 Market definition
  • Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Buy Now Pay Later Market 2019 - 2023
  • Historic Market Size - Data Table on Global Buy Now Pay Later Market 2019 - 2023 ($ million)
5.2 Business segment analysis 2019 - 2023
  • Historic Market Size - Business Segment 2019 - 2023 ($ million)
5.3 Channel segment analysis 2019 - 2023
  • Historic Market Size - Channel Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI in global buy now pay later market
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Business Segment
8.1 Market segments
  • Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
  • Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
8.2 Comparison by Market Segmentation by Business Segment
  • Chart on Comparison by Market Segmentation by Business Segment
  • Data Table on Comparison by Market Segmentation by Business Segment
8.3 Large enterprise - Market size and forecast 2024-2029
  • Chart on Large enterprise - Market size and forecast 2024-2029 ($ million)
  • Data Table on Large enterprise - Market size and forecast 2024-2029 ($ million)
  • Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
8.4 Small and medium enterprise - Market size and forecast 2024-2029
  • Chart on Small and medium enterprise - Market size and forecast 2024-2029 ($ million)
  • Data Table on Small and medium enterprise - Market size and forecast 2024-2029 ($ million)
  • Chart on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Market Segmentation by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ million)
  • Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)
9 Market Segmentation by Channel
9.1 Market segments
  • Chart on Channel - Market share 2024-2029 (%)
  • Data Table on Channel - Market share 2024-2029 (%)
9.2 Comparison by Channel
  • Chart on Comparison by Channel
  • Data Table on Comparison by Channel
9.3 Online - Market size and forecast 2024-2029
  • Chart on Online - Market size and forecast 2024-2029 ($ million)
  • Data Table on Online - Market size and forecast 2024-2029 ($ million)
  • Chart on Online - Year-over-year growth 2024-2029 (%)
  • Data Table on Online - Year-over-year growth 2024-2029 (%)
9.4 POS - Market size and forecast 2024-2029
  • Chart on POS - Market size and forecast 2024-2029 ($ million)
  • Data Table on POS - Market size and forecast 2024-2029 ($ million)
  • Chart on POS - Year-over-year growth 2024-2029 (%)
  • Data Table on POS - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Channel
  • Market opportunity by Channel ($ million)
  • Data Table on Market opportunity by Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
10.3 Retail and e-commerce - Market size and forecast 2024-2029
  • Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
10.4 Fashion and garment - Market size and forecast 2024-2029
  • Chart on Fashion and garment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Fashion and garment - Market size and forecast 2024-2029 ($ million)
  • Chart on Fashion and garment - Year-over-year growth 2024-2029 (%)
  • Data Table on Fashion and garment - Year-over-year growth 2024-2029 (%)
10.5 Consumer electronics - Market size and forecast 2024-2029
  • Chart on Consumer electronics - Market size and forecast 2024-2029 ($ million)
  • Data Table on Consumer electronics - Market size and forecast 2024-2029 ($ million)
  • Chart on Consumer electronics - Year-over-year growth 2024-2029 (%)
  • Data Table on Consumer electronics - Year-over-year growth 2024-2029 (%)
10.6 Healthcare - Market size and forecast 2024-2029
  • Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Chart on Healthcare - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
10.7 Travel and tourism - Market size and forecast 2024-2029
  • Chart on Travel and tourism - Market size and forecast 2024-2029 ($ million)
  • Data Table on Travel and tourism - Market size and forecast 2024-2029 ($ million)
  • Chart on Travel and tourism - Year-over-year growth 2024-2029 (%)
  • Data Table on Travel and tourism - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
12.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
12.14 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
12.16 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
  • Overview on factors of disruption
14.4 Industry risks
  • Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
  • Companies covered
15.2 Company ranking index
  • Company ranking index
15.3 Market positioning of companies
  • Matrix on companies position and classification
15.4 Affirm Holdings Inc.
  • Affirm Holdings Inc. - Overview
  • Affirm Holdings Inc. - Product / Service
  • Affirm Holdings Inc. - Key offerings
  • SWOT
15.5 Afterpay US Services LLC
  • Afterpay US Services LLC - Overview
  • Afterpay US Services LLC - Product / Service
  • Afterpay US Services LLC - Key offerings
  • SWOT
15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
15.7 Flipkart Internet Pvt. Ltd.
  • Flipkart Internet Pvt. Ltd. - Overview
  • Flipkart Internet Pvt. Ltd. - Product / Service
  • Flipkart Internet Pvt. Ltd. - Key offerings
  • SWOT
15.8 Grab Holdings Ltd.
  • Grab Holdings Ltd. - Overview
  • Grab Holdings Ltd. - Business segments
  • Grab Holdings Ltd. - Key offerings
  • Grab Holdings Ltd. - Segment focus
  • SWOT
15.9 Klarna Bank AB
  • Klarna Bank AB - Overview
  • Klarna Bank AB - Product / Service
  • Klarna Bank AB - Key offerings
  • SWOT
15.10 Laybuy Holdings Ltd.
  • Laybuy Holdings Ltd. - Overview
  • Laybuy Holdings Ltd. - Product / Service
  • Laybuy Holdings Ltd. - Key offerings
  • SWOT
15.11 Mastercard Inc.
  • Mastercard Inc. - Overview
  • Mastercard Inc. - Product / Service
  • Mastercard Inc. - Key news
  • Mastercard Inc. - Key offerings
  • SWOT
15.12 Monzo Bank Ltd.
  • Monzo Bank Ltd. - Overview
  • Monzo Bank Ltd. - Product / Service
  • Monzo Bank Ltd. - Key offerings
  • SWOT
15.13 One97 Communications Ltd.
  • One97 Communications Ltd. - Overview
  • One97 Communications Ltd. - Product / Service
  • One97 Communications Ltd. - Key offerings
  • SWOT
15.14 PayPal Holdings Inc.
  • PayPal Holdings Inc. - Overview
  • PayPal Holdings Inc. - Product / Service
  • PayPal Holdings Inc. - Key news
  • PayPal Holdings Inc. - Key offerings
  • SWOT
15.15 Perpay Inc.
  • Perpay Inc. - Overview
  • Perpay Inc. - Product / Service
  • Perpay Inc. - Key offerings
  • SWOT
15.16 Rely Pte Ltd
  • Rely Pte Ltd - Overview
  • Rely Pte Ltd - Product / Service
  • Rely Pte Ltd - Key offerings
  • SWOT
15.17 Revolut Ltd.
  • Revolut Ltd. - Overview
  • Revolut Ltd. - Product / Service
  • Revolut Ltd. - Key offerings
  • SWOT
15.18 Visa Inc.
  • Visa Inc. - Overview
  • Visa Inc. - Product / Service
  • Visa Inc. - Key news
  • Visa Inc. - Key offerings
  • SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
16.4 Research methodology
  • Research methodology
16.5 Data procurement
  • Information sources
16.6 Data validation
  • Data validation
16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
16.8 Data synthesis
  • Data synthesis
16.9 360 degree market analysis
  • 360 degree market analysis
16.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Business Segment
Exhibits 6: Executive Summary - Chart on Market Segmentation by Channel
Exhibits 7: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Overview on criticality of inputs and factors of differentiation
Exhibits 13: Overview on factors of disruption
Exhibits 14: Impact of drivers and challenges in 2024 and 2029
Exhibits 15: Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Market characteristics analysis
Exhibits 18: Value chain analysis
Exhibits 19: Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Historic Market Size - Data Table on Global Buy Now Pay Later Market 2019 - 2023 ($ million)
Exhibits 26: Historic Market Size - Business Segment 2019 - 2023 ($ million)
Exhibits 27: Historic Market Size - Channel Segment 2019 - 2023 ($ million)
Exhibits 28: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 29: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
Exhibits 30: Historic Market Size - Country Segment 2019 - 2023 ($ million)
Exhibits 31: Five forces analysis - Comparison between 2024 and 2029
Exhibits 32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 37: Chart on Market condition - Five forces 2024 and 2029
Exhibits 38: Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
Exhibits 39: Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
Exhibits 40: Chart on Comparison by Market Segmentation by Business Segment
Exhibits 41: Data Table on Comparison by Market Segmentation by Business Segment
Exhibits 42: Chart on Large enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 43: Data Table on Large enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 44: Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 45: Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 46: Chart on Small and medium enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 47: Data Table on Small and medium enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 48: Chart on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 49: Data Table on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 50: Market opportunity by Market Segmentation by Business Segment ($ million)
Exhibits 51: Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)
Exhibits 52: Chart on Channel - Market share 2024-2029 (%)
Exhibits 53: Data Table on Channel - Market share 2024-2029 (%)
Exhibits 54: Chart on Comparison by Channel
Exhibits 55: Data Table on Comparison by Channel
Exhibits 56: Chart on Online - Market size and forecast 2024-2029 ($ million)
Exhibits 57: Data Table on Online - Market size and forecast 2024-2029 ($ million)
Exhibits 58: Chart on Online - Year-over-year growth 2024-2029 (%)
Exhibits 59: Data Table on Online - Year-over-year growth 2024-2029 (%)
Exhibits 60: Chart on POS - Market size and forecast 2024-2029 ($ million)
Exhibits 61: Data Table on POS - Market size and forecast 2024-2029 ($ million)
Exhibits 62: Chart on POS - Year-over-year growth 2024-2029 (%)
Exhibits 63: Data Table on POS - Year-over-year growth 2024-2029 (%)
Exhibits 64: Market opportunity by Channel ($ million)
Exhibits 65: Data Table on Market opportunity by Channel ($ million)
Exhibits 66: Chart on End-user - Market share 2024-2029 (%)
Exhibits 67: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 68: Chart on Comparison by End-user
Exhibits 69: Data Table on Comparison by End-user
Exhibits 70: Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
Exhibits 71: Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
Exhibits 72: Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits 73: Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits 74: Chart on Fashion and garment - Market size and forecast 2024-2029 ($ million)
Exhibits 75: Data Table on Fashion and garment - Market size and forecast 2024-2029 ($ million)
Exhibits 76: Chart on Fashion and garment - Year-over-year growth 2024-2029 (%)
Exhibits 77: Data Table on Fashion and garment - Year-over-year growth 2024-2029 (%)
Exhibits 78: Chart on Consumer electronics - Market size and forecast 2024-2029 ($ million)
Exhibits 79: Data Table on Consumer electronics - Market size and forecast 2024-2029 ($ million)
Exhibits 80: Chart on Consumer electronics - Year-over-year growth 2024-2029 (%)
Exhibits 81: Data Table on Consumer electronics - Year-over-year growth 2024-2029 (%)
Exhibits 82: Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits 83: Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits 84: Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 85: Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 86: Chart on Travel and tourism - Market size and forecast 2024-2029 ($ million)
Exhibits 87: Data Table on Travel and tourism - Market size and forecast 2024-2029 ($ million)
Exhibits 88: Chart on Travel and tourism - Year-over-year growth 2024-2029 (%)
Exhibits 89: Data Table on Travel and tourism - Year-over-year growth 2024-2029 (%)
Exhibits 90: Market opportunity by End-user ($ million)
Exhibits 91: Data Table on Market opportunity by End-user ($ million)
Exhibits 92: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 93: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 94: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 95: Chart on Geographic comparison
Exhibits 96: Data Table on Geographic comparison
Exhibits 97: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 98: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 99: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 100: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 101: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 102: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 103: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 106: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 107: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 110: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 111: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 114: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 115: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 118: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 119: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits 122: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits 123: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 126: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 127: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 130: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 131: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 134: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 135: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits 138: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits 139: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 141: Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Exhibits 142: Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Exhibits 143: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 144: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 145: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits 146: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits 147: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 148: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 149: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 150: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 151: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 152: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 153: Chart on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 154: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 155: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 156: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 157: Market opportunity By Geographical Landscape ($ million)
Exhibits 158: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 159: Impact of drivers and challenges in 2024 and 2029
Exhibits 160: Overview on criticality of inputs and factors of differentiation
Exhibits 161: Overview on factors of disruption
Exhibits 162: Impact of key risks on business
Exhibits 163: Companies covered
Exhibits 164: Company ranking index
Exhibits 165: Matrix on companies position and classification
Exhibits 166: Affirm Holdings Inc. - Overview
Exhibits 167: Affirm Holdings Inc. - Product / Service
Exhibits 168: Affirm Holdings Inc. - Key offerings
Exhibits 169: SWOT
Exhibits 170: Afterpay US Services LLC - Overview
Exhibits 171: Afterpay US Services LLC - Product / Service
Exhibits 172: Afterpay US Services LLC - Key offerings
Exhibits 173: SWOT
Exhibits 174: Amazon.com Inc. - Overview
Exhibits 175: Amazon.com Inc. - Business segments
Exhibits 176: Amazon.com Inc. - Key news
Exhibits 177: Amazon.com Inc. - Key offerings
Exhibits 178: Amazon.com Inc. - Segment focus
Exhibits 179: SWOT
Exhibits 180: Flipkart Internet Pvt. Ltd. - Overview
Exhibits 181: Flipkart Internet Pvt. Ltd. - Product / Service
Exhibits 182: Flipkart Internet Pvt. Ltd. - Key offerings
Exhibits 183: SWOT
Exhibits 184: Grab Holdings Ltd. - Overview
Exhibits 185: Grab Holdings Ltd. - Business segments
Exhibits 186: Grab Holdings Ltd. - Key offerings
Exhibits 187: Grab Holdings Ltd. - Segment focus
Exhibits 188: SWOT
Exhibits 189: Klarna Bank AB - Overview
Exhibits 190: Klarna Bank AB - Product / Service
Exhibits 191: Klarna Bank AB - Key offerings
Exhibits 192: SWOT
Exhibits 193: Laybuy Holdings Ltd. - Overview
Exhibits 194: Laybuy Holdings Ltd. - Product / Service
Exhibits 195: Laybuy Holdings Ltd. - Key offerings
Exhibits 196: SWOT
Exhibits 197: Mastercard Inc. - Overview
Exhibits 198: Mastercard Inc. - Product / Service
Exhibits 199: Mastercard Inc. - Key news
Exhibits 200: Mastercard Inc. - Key offerings
Exhibits 201: SWOT
Exhibits 202: Monzo Bank Ltd. - Overview
Exhibits 203: Monzo Bank Ltd. - Product / Service
Exhibits 204: Monzo Bank Ltd. - Key offerings
Exhibits 205: SWOT
Exhibits 206: One97 Communications Ltd. - Overview
Exhibits 207: One97 Communications Ltd. - Product / Service
Exhibits 208: One97 Communications Ltd. - Key offerings
Exhibits 209: SWOT
Exhibits 210: PayPal Holdings Inc. - Overview
Exhibits 211: PayPal Holdings Inc. - Product / Service
Exhibits 212: PayPal Holdings Inc. - Key news
Exhibits 213: PayPal Holdings Inc. - Key offerings
Exhibits 214: SWOT
Exhibits 215: Perpay Inc. - Overview
Exhibits 216: Perpay Inc. - Product / Service
Exhibits 217: Perpay Inc. - Key offerings
Exhibits 218: SWOT
Exhibits 219: Rely Pte Ltd - Overview
Exhibits 220: Rely Pte Ltd - Product / Service
Exhibits 221: Rely Pte Ltd - Key offerings
Exhibits 222: SWOT
Exhibits 223: Revolut Ltd. - Overview
Exhibits 224: Revolut Ltd. - Product / Service
Exhibits 225: Revolut Ltd. - Key offerings
Exhibits 226: SWOT
Exhibits 227: Visa Inc. - Overview
Exhibits 228: Visa Inc. - Product / Service
Exhibits 229: Visa Inc. - Key news
Exhibits 230: Visa Inc. - Key offerings
Exhibits 231: SWOT
Exhibits 232: Inclusions checklist
Exhibits 233: Exclusions checklist
Exhibits 234: Currency conversion rates for US$
Exhibits 235: Research methodology
Exhibits 236: Information sources
Exhibits 237: Data validation
Exhibits 238: Validation techniques employed for market sizing
Exhibits 239: Data synthesis
Exhibits 240: 360 degree market analysis
Exhibits 241: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global buy now pay later market: Affirm Holdings Inc., Afterpay US Services LLC, Amazon.com Inc., APaylater Financials Pte. Ltd., Flipkart Internet Pvt. Ltd., Grab Holdings Ltd., Hoolah Holdings Pte Ltd., Klarna Bank AB, Laybuy Holdings Ltd., Mastercard Inc., Monzo Bank Ltd., One97 Communications Ltd., Pace Now Enterprise Sdn Bhd, PayPal Holdings Inc., Perpay Inc., Rely Pte Ltd, Revolut Ltd., Social Money Ltd., Visa Inc., and Zip Co. Ltd..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is affordable and convenient payment service."

According to the report, one of the major drivers for this market is the increasing adoption of online payment method.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Affirm Holdings Inc.
  • Afterpay US Services LLC
  • Amazon.com Inc.
  • APaylater Financials Pte. Ltd.
  • Flipkart Internet Pvt. Ltd.
  • Grab Holdings Ltd.
  • Hoolah Holdings Pte Ltd.
  • Klarna Bank AB
  • Laybuy Holdings Ltd.
  • Mastercard Inc.
  • Monzo Bank Ltd.
  • One97 Communications Ltd.
  • Pace Now Enterprise Sdn Bhd
  • PayPal Holdings Inc.
  • Perpay Inc.
  • Rely Pte Ltd
  • Revolut Ltd.
  • Social Money Ltd.
  • Visa Inc.
  • Zip Co. Ltd.

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