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Europe Sex Toys Market 2022-2026

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    Report

  • May 2022
  • Region: Europe
  • TechNavio
  • ID: 5600529
1h Free Analyst Time
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The publisher has been monitoring the sex toys market in Europe and it is poised to grow by $ 3.08 bn during 2022-2026, accelerating at a CAGR of 6.85% during the forecast period. The report on the sex toys market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current regional market scenario, latest trends and drivers, and the overall market environment. The market is driven by rising popularity of sex toys, expansion of the online distribution landscape, and increasing cases of ED.

The sex toys market in Europe analysis includes product and distribution channel segments.

The analyst's sex toys market in Europe is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others

By Distribution Channel

  • Offline
  • Online

This study identifies the rising awareness of the health benefits of sex toys as one of the prime reasons driving the sex toys market growth in Europe during the next few years. Also, the development of advanced sex toys and growth in the number of trade shows for sex toys will lead to sizable demand in the market.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. The report on sex toys market in Europe covers the following areas:
  • Sex toys market sizing
  • Sex toys market forecast
  • Sex toys market industry analysis

The analyst's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market vendors in Europe that include BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH. Also, the sex toys market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Data Table on Incremental Growth
Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 12: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 13: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Chart on Europe: Year-over-year growth 2021-2026 (%)
Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
4 Five Forces Analysis
4.1 Five forces summary
Exhibit 16: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 17: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 18: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 19: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 20: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 21: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 22: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
5.1 Market segments
Exhibit 23: Chart on Product - Market share 2021-2026 (%)
Exhibit 24: Data Table on Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 25: Chart on Comparison by Product
Exhibit 26: Data Table on Comparison by Product
5.3 Adult vibrators - Market size and forecast 2021-2026
Exhibit 27: Chart on Adult vibrators - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Data Table on Adult vibrators - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Chart on Adult vibrators - Year-over-year growth 2021-2026 (%)
Exhibit 30: Data Table on Adult vibrators - Year-over-year growth 2021-2026 (%)
5.4 Dildos - Market size and forecast 2021-2026
Exhibit 31: Chart on Dildos - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Data Table on Dildos - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Chart on Dildos - Year-over-year growth 2021-2026 (%)
Exhibit 34: Data Table on Dildos - Year-over-year growth 2021-2026 (%)
5.5 Erection rings - Market size and forecast 2021-2026
Exhibit 35: Chart on Erection rings - Market size and forecast 2021-2026 ($ million)
Exhibit 36: Data Table on Erection rings - Market size and forecast 2021-2026 ($ million)
Exhibit 37: Chart on Erection rings - Year-over-year growth 2021-2026 (%)
Exhibit 38: Data Table on Erection rings - Year-over-year growth 2021-2026 (%)
5.6 Others - Market size and forecast 2021-2026
Exhibit 39: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 42: Data Table on Others - Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Product
Exhibit 43: Market opportunity by Product ($ million)
6 Market Segmentation by Distribution Channel
6.1 Market segments
Exhibit 44: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibit 45: Data Table on Distribution Channel - Market share 2021-2026 (%)
6.2 Comparison by Distribution Channel
Exhibit 46: Chart on Comparison by Distribution Channel
Exhibit 47: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2021-2026
Exhibit 48: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 49: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 50: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 51: Data Table on Offline - Year-over-year growth 2021-2026 (%)
6.4 Online - Market size and forecast 2021-2026
Exhibit 52: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 53: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 54: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 55: Data Table on Online - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 56: Market opportunity by Distribution Channel ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 58: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends
9 Vendor Landscape
9.1 Overview
9.2 Vendor landscape
Exhibit 59: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 60: Overview on factors of disruption
9.4 Industry risks
Exhibit 61: Impact of key risks on business
10 Vendor Analysis
10.1 Vendors covered
Exhibit 62: Vendors covered
10.2 Market positioning of vendors
Exhibit 63: Matrix on vendor position and classification
10.3 BMS Enterprises
Exhibit 64: BMS Enterprises - Overview
Exhibit 65: BMS Enterprises - Product / Service
Exhibit 66: BMS Enterprises - Key offerings
10.4 Crave Innovations
Exhibit 67: Crave Innovations - Overview
Exhibit 68: Crave Innovations - Product / Service
Exhibit 69: Crave Innovations - Key offerings
10.5 Doc Johnson Enterprises
Exhibit 70: Doc Johnson Enterprises - Overview
Exhibit 71: Doc Johnson Enterprises - Product / Service
Exhibit 72: Doc Johnson Enterprises - Key offerings
10.6 FUN FACTORY GmbH
Exhibit 73: FUN FACTORY GmbH - Overview
Exhibit 74: FUN FACTORY GmbH - Product / Service
Exhibit 75: FUN FACTORY GmbH - Key offerings
10.7 HYTTO PTE. LTD.
Exhibit 76: HYTTO PTE. LTD. - Overview
Exhibit 77: HYTTO PTE. LTD. - Product / Service
Exhibit 78: HYTTO PTE. LTD. - Key offerings
10.8 JOYDIVISION international AG
Exhibit 79: JOYDIVISION international AG - Overview
Exhibit 80: JOYDIVISION international AG - Product / Service
Exhibit 81: JOYDIVISION international AG - Key offerings
10.9 LELOi AB
Exhibit 82: LELOi AB - Overview
Exhibit 83: LELOi AB - Product / Service
Exhibit 84: LELOi AB - Key offerings
10.10 LifeStyles Healthcare Pte. Ltd.
Exhibit 85: LifeStyles Healthcare Pte. Ltd. - Overview
Exhibit 86: LifeStyles Healthcare Pte. Ltd. - Product / Service
Exhibit 87: LifeStyles Healthcare Pte. Ltd. - Key offerings
10.11 Lovehoney Group Ltd.
Exhibit 88: Lovehoney Group Ltd. - Overview
Exhibit 89: Lovehoney Group Ltd. - Product / Service
Exhibit 90: Lovehoney Group Ltd. - Key offerings
10.12 WOW Tech International GmbH
Exhibit 91: WOW Tech International GmbH - Overview
Exhibit 92: WOW Tech International GmbH - Product / Service
Exhibit 93: WOW Tech International GmbH - Key offerings
11 Appendix
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 94: Inclusions checklist
Exhibit 95: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 96: Currency conversion rates for US$
11.4 Research methodology
Exhibit 97: Research methodology
Exhibit 98: Validation techniques employed for market sizing
Exhibit 99: Information sources
11.5 List of abbreviations
Exhibit 100: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Data Table on Incremental Growth
Exhibits 7: Executive Summary - Chart on Vendor Market Positioning
Exhibits 8: Parent market
Exhibits 9: Market Characteristics
Exhibits 10: Offerings of vendors included in the market definition
Exhibits 11: Market segments
Exhibits 12: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits 13: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
Exhibits 14: Chart on Europe: Year-over-year growth 2021-2026 (%)
Exhibits 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
Exhibits 16: Five forces analysis - Comparison between 2021 and 2026
Exhibits 17: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits 18: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits 19: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits 20: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits 21: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits 22: Chart on Market condition - Five forces 2021 and 2026
Exhibits 23: Chart on Product - Market share 2021-2026 (%)
Exhibits 24: Data Table on Product - Market share 2021-2026 (%)
Exhibits 25: Chart on Comparison by Product
Exhibits 26: Data Table on Comparison by Product
Exhibits 27: Chart on Adult vibrators - Market size and forecast 2021-2026 ($ million)
Exhibits 28: Data Table on Adult vibrators - Market size and forecast 2021-2026 ($ million)
Exhibits 29: Chart on Adult vibrators - Year-over-year growth 2021-2026 (%)
Exhibits 30: Data Table on Adult vibrators - Year-over-year growth 2021-2026 (%)
Exhibits 31: Chart on Dildos - Market size and forecast 2021-2026 ($ million)
Exhibits 32: Data Table on Dildos - Market size and forecast 2021-2026 ($ million)
Exhibits 33: Chart on Dildos - Year-over-year growth 2021-2026 (%)
Exhibits 34: Data Table on Dildos - Year-over-year growth 2021-2026 (%)
Exhibits 35: Chart on Erection rings - Market size and forecast 2021-2026 ($ million)
Exhibits 36: Data Table on Erection rings - Market size and forecast 2021-2026 ($ million)
Exhibits 37: Chart on Erection rings - Year-over-year growth 2021-2026 (%)
Exhibits 38: Data Table on Erection rings - Year-over-year growth 2021-2026 (%)
Exhibits 39: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibits 40: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibits 41: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibits 42: Data Table on Others - Year-over-year growth 2021-2026 (%)
Exhibits 43: Market opportunity by Product ($ million)
Exhibits 44: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibits 45: Data Table on Distribution Channel - Market share 2021-2026 (%)
Exhibits 46: Chart on Comparison by Distribution Channel
Exhibits 47: Data Table on Comparison by Distribution Channel
Exhibits 48: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits 49: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits 50: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibits 51: Data Table on Offline - Year-over-year growth 2021-2026 (%)
Exhibits 52: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 53: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 54: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibits 55: Data Table on Online - Year-over-year growth 2021-2026 (%)
Exhibits 56: Market opportunity by Distribution Channel ($ million)
Exhibits 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 58: Impact of drivers and challenges in 2021 and 2026
Exhibits 59: Overview on Criticality of inputs and Factors of differentiation
Exhibits 60: Overview on factors of disruption
Exhibits 61: Impact of key risks on business
Exhibits 62: Vendors covered
Exhibits 63: Matrix on vendor position and classification
Exhibits 64: BMS Enterprises - Overview
Exhibits 65: BMS Enterprises - Product / Service
Exhibits 66: BMS Enterprises - Key offerings
Exhibits 67: Crave Innovations - Overview
Exhibits 68: Crave Innovations - Product / Service
Exhibits 69: Crave Innovations - Key offerings
Exhibits 70: Doc Johnson Enterprises - Overview
Exhibits 71: Doc Johnson Enterprises - Product / Service
Exhibits 72: Doc Johnson Enterprises - Key offerings
Exhibits 73: FUN FACTORY GmbH - Overview
Exhibits 74: FUN FACTORY GmbH - Product / Service
Exhibits 75: FUN FACTORY GmbH - Key offerings
Exhibits 76: HYTTO PTE. LTD. - Overview
Exhibits 77: HYTTO PTE. LTD. - Product / Service
Exhibits 78: HYTTO PTE. LTD. - Key offerings
Exhibits 79: JOYDIVISION international AG - Overview
Exhibits 80: JOYDIVISION international AG - Product / Service
Exhibits 81: JOYDIVISION international AG - Key offerings
Exhibits 82: LELOi AB - Overview
Exhibits 83: LELOi AB - Product / Service
Exhibits 84: LELOi AB - Key offerings
Exhibits 85: LifeStyles Healthcare Pte. Ltd. - Overview
Exhibits 86: LifeStyles Healthcare Pte. Ltd. - Product / Service
Exhibits 87: LifeStyles Healthcare Pte. Ltd. - Key offerings
Exhibits 88: Lovehoney Group Ltd. - Overview
Exhibits 89: Lovehoney Group Ltd. - Product / Service
Exhibits 90: Lovehoney Group Ltd. - Key offerings
Exhibits 91: WOW Tech International GmbH - Overview
Exhibits 92: WOW Tech International GmbH - Product / Service
Exhibits 93: WOW Tech International GmbH - Key offerings
Exhibits 94: Inclusions checklist
Exhibits 95: Exclusions checklist
Exhibits 96: Currency conversion rates for US$
Exhibits 97: Research methodology
Exhibits 98: Validation techniques employed for market sizing
Exhibits 99: Information sources
Exhibits 100: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the sex toys market in Europe: BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH.

Commenting on the report, an analyst said: "The latest trend gaining momentum in the market is rising awareness of the health benefits of sex toys."

According to the report, one of the major drivers for this market is the rising popularity of sex toys.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BMS Enterprises
  • Crave Innovations
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • HYTTO PTE. LTD.
  • JOYDIVISION international AG
  • LELOi AB
  • LifeStyles Healthcare Pte. Ltd.
  • Lovehoney Group Ltd.
  • Luvu Brands Inc.
  • Pipedream Products LLC
  • Rocks Off Ltd.
  • Suzon and Monte
  • TENGA Co. Ltd.
  • The Aneros Co.
  • WOW Tech International GmbH