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Global Augmented and Virtual Reality in Healthcare Market (2023-2028) by Offering, Device, Application, End User, Geography, Competitive Analysis, and Impact of Covid-19, Ansoff Analysis

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    Report

  • 173 Pages
  • February 2024
  • Region: Global
  • Infogence Global Research
  • ID: 5601448
The Global Augmented and Virtual Reality in Healthcare Market is estimated to be USD 25.06 Bn in 2023 and is expected to reach USD 37.18 Bn by 2028 growing at a CAGR of 8.21%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Augmented and Virtual Reality in Healthcare Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

  • The Global Augmented and Virtual Reality in Healthcare Market is segmented based on Offering, Device, Application, End User and Geography.
  • By Offering, the market is classified into Hardware and Software.
  • By Device, the market is classified into AR Healthcare and VR Healthcare.
  • By Application, the market is classified into Surgery, Fitness Management, Patient Care Management, Pharmacy Management, Medical Training and Education, and Others.
  • By End User, the market is classified into Hospitals, Clinics, and Surgical Centers, Research Organizations and Pharma Companies, Government and Defense Institutions, Research and Diagnostics Laboratories, and Others.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Google, Microsoft, Snap, Psious, MindMaze, Firsthand Technology, Atheer, Medical Realities, Oculus VR, Osso VR, Orca Health, HTC, Magic Leap, Samsung Electronics, Wikitude, QUYTECH, Cemtrex, Unity, iTechArt, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Augmented and Virtual Reality in Healthcare Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Augmented and Virtual Reality in Healthcare Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Augmented and Virtual Reality in Healthcare Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the Global Augmented and Virtual Reality in Healthcare Market

What is the estimated value of the Global Augmented and Virtual Reality in Healthcare Market?

The Global Augmented and Virtual Reality in Healthcare Market was estimated to be valued at $25.06 Billion in 2023.

What is the growth rate of the Global Augmented and Virtual Reality in Healthcare Market?

The growth rate of the Global Augmented and Virtual Reality in Healthcare Market is 8.2%, with an estimated value of $37.18 Billion by 2028.

What is the forecasted size of the Global Augmented and Virtual Reality in Healthcare Market?

The Global Augmented and Virtual Reality in Healthcare Market is estimated to be worth $37.18 Billion by 2028.

Who are the key companies in the Global Augmented and Virtual Reality in Healthcare Market?

Key companies in the Global Augmented and Virtual Reality in Healthcare Market include Google, Microsoft, Snap, Psious, MindMaze, Firsthand Technology, Atheer, Medical Realities, Oculus VR and Osso VR.

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Increasing Investment in the Healthcare AR and VR
4.1.2 Increasing Penetration of Connected Devices in the Healthcare Sector
4.1.3 Growing Need to Reduce Healthcare Costs
4.2 Restraints
4.2.1 Lack of Expertise Among Medical Practitioners
4.3 Opportunities
4.3.1 Increasing Demand in Emerging Markets
4.3.2 Increasing Usage of Augmented Reality and Virtual Reality in a Fitness
4.4 Challenges
4.4.1 Concerns Regarding Data Privacy
4.4.2 Technical Limitations
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Augmented and Virtual Reality in Healthcare Market, By Offering
6.1 Introduction
6.2 Hardware
6.2.1 Sensors
6.2.1.1 Accelerometer
6.2.1.2 Gyroscope
6.2.1.3 Magnetometer
6.2.1.4 Proximity Sensor
6.2.2 Semiconductor Component
6.2.2.1 Controller/Processor
6.2.2.2 Integrated Circuits
6.2.3 Displays and Projectors
6.2.4 Position Tracker
6.2.5 Cameras
6.2.6 Others
6.3 Software
6.3.1 Software Development Kits
6.3.2 Cloud-Based Services
7 Global Augmented and Virtual Reality in Healthcare Market, By Device
7.1 Introduction
7.2 AR Healthcare
7.2.1 Head-Mounted Display
7.2.2 Handheld Device
7.3 VR Healthcare
7.3.1 Head-Mounted Display
7.3.2 Gesture-Tracking Device
7.3.2.1 Data Gloves
7.3.2.2 Others
7.3.3 Projectors and Display Walls
8 Global Augmented and Virtual Reality in Healthcare Market, By Application
8.1 Introduction
8.2 Surgery
8.3 Fitness Management
8.4 Patient Care Management
8.5 Pharmacy Management
8.6 Medical Training and Education
8.7 Others
9 Global Augmented and Virtual Reality in Healthcare Market, By End User
9.1 Introduction
9.2 Hospitals, Clinics, and Surgical Centers
9.3 Research Organizations and Pharma Companies
9.4 Government and Defense Institutions
9.5 Research and Diagnostics Laboratories
9.6 Others
10 Americas’ Augmented and Virtual Reality in Healthcare Market
10.1 Introduction
10.2 Argentina
10.3 Brazil
10.4 Canada
10.5 Chile
10.6 Colombia
10.7 Mexico
10.8 Peru
10.9 United States
10.10 Rest of Americas
11 Europe’s Augmented and Virtual Reality in Healthcare Market
11.1 Introduction
11.2 Austria
11.3 Belgium
11.4 Denmark
11.5 Finland
11.6 France
11.7 Germany
11.8 Italy
11.9 Netherlands
11.10 Norway
11.11 Poland
11.12 Russia
11.13 Spain
11.14 Sweden
11.15 Switzerland
11.16 United Kingdom
11.17 Rest of Europe
12 Middle East and Africa’s Augmented and Virtual Reality in Healthcare Market
12.1 Introduction
12.2 Egypt
12.3 Israel
12.4 Qatar
12.5 Saudi Arabia
12.6 South Africa
12.7 United Arab Emirates
12.8 Rest of MEA
13 APAC’s Augmented and Virtual Reality in Healthcare Market
13.1 Introduction
13.2 Australia
13.3 Bangladesh
13.4 China
13.5 India
13.6 Indonesia
13.7 Japan
13.8 Malaysia
13.9 Philippines
13.10 Singapore
13.11 South Korea
13.12 Sri Lanka
13.13 Thailand
13.14 Taiwan
13.15 Rest of Asia-Pacific
14 Competitive Landscape
14.1 Competitive Quadrant
14.2 Market Share Analysis
14.3 Strategic Initiatives
14.3.1 M&A and Investments
14.3.2 Partnerships and Collaborations
14.3.3 Product Developments and Improvements
15 Company Profiles
15.1 Google
15.2 Microsoft
15.3 Snap
15.4 Psious
15.5 MindMaze
15.6 Firsthand Technology
15.7 Atheer
15.8 Medical Realities
15.9 Oculus VR
15.10 Osso VR
15.11 Orca Health
15.12 HTC
15.13 Magic Leap
15.14 Samsung Electronics
15.15 Wikitude
15.16 QUYTECH
15.17 Cemtrex
15.18 Unity
15.19 iTechArt
16 Appendix
16.1 Questionnaire

Companies Mentioned

  • Google
  • Microsoft
  • Snap
  • Psious
  • MindMaze
  • Firsthand Technology
  • Atheer
  • Medical Realities
  • Oculus VR
  • Osso VR
  • Orca Health
  • HTC
  • Magic Leap
  • Samsung Electronics
  • Wikitude
  • QUYTECH
  • Cemtrex
  • Unity
  • iTechArt