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Footwear in Japan

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    Report

  • 24 Pages
  • January 2026
  • Region: Japan
  • Euromonitor International
  • ID: 5603888
Footwear in Japan is characterised by a strong focus on comfort, functionality, and innovation, driven by consumer demand for high-quality products. In 2025, retail value sales reached JPY1,331 billion, representing growth of 3% from 2024, with men's footwear being the largest category and also seeing the strongest growth.

This Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Footwear thrives on comfort and functionality, with continued growth projected
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise comfort and functionality in footwear
  • Wellness trend drives demand for functional footwear in Japan
  • CHART 2 OOFOS Drives Japan’s Recovery Footwear Movement
  • Inbound tourism fuels sales, with unique designs and cultural authenticity driving sales
  • CHART 3 Liberato’s Tatami Footwear Captures Interest of Tourists in Asakusa
WHAT’S NEXT?
  • Ageing population set to drive demand for functional footwear
  • Sustainability and technology integration to shape future trends
  • On's flagship launch signals Japan's growing role in global sneaker fashion
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Asics, adidas and Nike maintain their leading positions, with Asics taking the top spot
  • New entrants and product launches drive opportunities
  • CHART 5 Kizik’s Hands-Free Footwear Enters Japan Following Growing Popularity for Slip-Ins
CHANNELS
  • Offline retail remains dominant with enhanced in-store experiences
  • TikTok Shop social commerce impacts retail e-commerce
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Nike's New Collection Introduced for the World Athletics Championships
  • CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
  • CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
  • Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism, functional products, and sports events fuel growth despite challenges
  • Apparel dominates, but footwear and sportswear see greater dynamism
  • Inbound tourism drives growth, with Onitsuka Tiger a standout brand
  • Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
  • Growth set to continue, with collaborations an important driving force
  • Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
  • Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
  • LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
  • Offline retail remains dominant as many consumers prefer to try before buying
  • TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources