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Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

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  • 20 Pages
  • March 2022
  • Region: India
  • GlobalData
  • ID: 5606461
Nykaa’s shoppers are mostly female (60.5%), but thanks to its wide range of men’s grooming products, the company also has a sizable male customer base.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


  • Nykaa’s wide range of products and influencer marketing strategies attract millennials
  • Resurgence of social events has boosted revenue but increased costs have curbed profits
  • Nykaa’s improvements to its digital shopping experience will help it fend off competitors

Reasons to Buy

  • Gain a comprehensive knowledge on Nykaa's business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in India
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in India health & beauty market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

  • Executive Summary
  • Retailer’s Shopper profile
  • Health & beauty shopper profile
  • Where Indian consumers buy health & beauty products
  • Retailers used for other categories
  • Retailer overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and market shares
  • Health & beauty market
  • Retailer’s market share
  • Top 10 retailers’ market share
  • Retailers’ share of shoppers
  • Market positioning map
  • Contacts

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • BigBazaar
  • Apollo Pharmacy
  • D-Mart
  • Reliance Fresh
  • Medplus
  • Herbalife
  • Reliance Smart
  • Shopper's Stop
  • Amway
  • Oriflame
  • More Supermarket
  • Central
  • Osim