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Cloud Advertising Global Market Report 2022

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    Report

  • 175 Pages
  • June 2022
  • Region: Global
  • The Business Research Company
  • ID: 5606639
Major players in the cloud advertising market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc.

The global cloud advertising market is expected to grow from $67.22 billion in 2021 to $78.19 billion in 2022 at a compound annual growth rate (CAGR) of 16.3%. The market is expected to grow to $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.8%.

The cloud advertising market consists of sales of cloud advertising services by entities (organizations, sole traders, and partnerships) that provide cloud-based advertising services and solutions to manage the workflow related to online advertising. Cloud advertising is a type of digital marketing using cloud platforms used to reach consumers for the better and more effective advertisement of brands and services.

The main types of cloud advertising include public cloud, private cloud, and the hybrid cloud. A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.

North America was the largest region in the cloud advertising market in 2021. Asia Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information communication and access to data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the growth of the cloud advertising market.

Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalized messaging and optimize marketing impacts and customer engagement in real-time.

In May 2021, Vungle Web Design, US-based mobile advertising, and app monetization company acquired TreSensa Technologies. This acquisition will help Vungle to accelerate its vision of only mobile marketing platform that provides a complete app growth cycle and provide the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform.

The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.





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Table of Contents

1. Executive Summary2. Cloud Advertising Market Characteristics3. Cloud Advertising Market Trends And Strategies4. Impact Of COVID-19 On Cloud Advertising
5. Cloud Advertising Market Size And Growth
5.1. Global Cloud Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Cloud Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Cloud Advertising Market Segmentation
6.1. Global Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
6.2. Global Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Business Process as a Service (BPaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS)
  • Software as a Service (SaaS)
6.3. Global Cloud Advertising Market, Segmentation By User Group, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Small And Mid-Size Enterprises (SMEs)
  • Large Enterprises
6.4. Global Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Media and Entertainment
  • IT and Telecom
  • BFSI
  • Government
  • Other End-users

7. Cloud Advertising Market Regional And Country Analysis
7.1. Global Cloud Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Cloud Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Cloud Advertising Market
8.1. Asia-Pacific Cloud Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Cloud Advertising Market
9.1. China Cloud Advertising Market Overview
9.2. China Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Cloud Advertising Market
10.1. India Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Cloud Advertising Market
11.1. Japan Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Cloud Advertising Market
12.1. Australia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Cloud Advertising Market
13.1. Indonesia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Cloud Advertising Market
14.1. South Korea Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Cloud Advertising Market
15.1. Western Europe Cloud Advertising Market Overview
15.2. Western Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Cloud Advertising Market
16.1. UK Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Cloud Advertising Market
17.1. Germany Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Cloud Advertising Market
18.1. France Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.2. France Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Cloud Advertising Market
19.1. Eastern Europe Cloud Advertising Market Overview
19.2. Eastern Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Cloud Advertising Market
20.1. Russia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Cloud Advertising Market
21.1. North America Cloud Advertising Market Overview
21.2. North America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Cloud Advertising Market
22.1. USA Cloud Advertising Market Overview
22.2. USA Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Cloud Advertising Market
23.1. South America Cloud Advertising Market Overview
23.2. South America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Cloud Advertising Market
24.1. Brazil Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Cloud Advertising Market
25.1. Middle East Cloud Advertising Market Overview
25.2. Middle East Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Cloud Advertising Market
26.1. Africa Cloud Advertising Market Overview
26.2. Africa Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Cloud Advertising Market Competitive Landscape And Company Profiles
27.1. Cloud Advertising Market Competitive Landscape
27.2. Cloud Advertising Market Company Profiles
27.2.1. Amazon Web Services
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Adobe Systems Incorporated
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Salesforce
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. SAP
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. IBM Corporation
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Cloud Advertising Market29. Cloud Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright And Disclaimer

Executive Summary

Cloud Advertising Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global cloud advertising market.

This report focuses on cloud advertising market which is experiencing strong growth. The report gives a guide to the cloud advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the cloud advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Cloud Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider cloud advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The cloud advertising market section of the report gives context. It compares the cloud advertising market with other segments of the cloud advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, cloud advertising indicators comparison.

Scope


Markets Covered:

1) By Type: Public Cloud; Private Cloud; Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS); Platform as a Service (PaaS); Infrastructure as a Service (IaaS); Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs); Large Enterprises
4) By End-Users: Retail; Media and Entertainment; IT and Telecom; BFSI; Government; Other End-users

Companies Mentioned: Amazon Web Services; Adobe Systems Incorporated; Salesforce; SAP; IBM Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amazon Web Services
  • Adobe Systems Incorporated
  • Salesforce
  • SAP
  • IBM Corporation
  • Oracle
  • Google
  • Imagine Communications
  • Marin Software
  • Rackspace Technology
  • Microsoft Corporation
  • Viant Technology
  • Hewlett Packard Enterprise Development LP
  • Sprinklr
  • InMobi
  • Acquia Inc.

Methodology

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