Moringa Ingredients Global Market Report 2024

The moringa ingredients market size has grown strongly in recent years. It will grow from $7.81 billion in 2023 to $8.5 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth observed during the historical period can be attributed to factors such as traditional medicinal use, increasing nutritional awareness, a focus on sustainable agriculture, pharmaceutical applications, and a rise in the popularity of functional foods.

The moringa ingredients market size is expected to see strong growth in the next few years. It will grow to $12 billion in 2028 at a compound annual growth rate (CAGR) of 9.0%. Forecasted growth is driven by research and development, increased usage in pharmaceuticals and nutraceuticals, demand for functional ingredients, emphasis on regenerative agriculture, and a focus on sustainability. Key trends include social responsibility and fair trade, ongoing research and innovation, applications in pharmaceuticals and nutraceuticals, popularity of functional foods and beverages, and promotion of sustainable agriculture.

The moringa ingredient market is experiencing growth propelled by the shift in customer preferences towards plant-based foods. Plant-based foods, including those incorporating moringa, are known for their high protein content, minerals, and antioxidants. The surge in consumer interest in plant-based foods is driven by a desire to enhance overall health, manage weight, and adopt a healthier diet. An illustrative example is evident in the data from July 2023, as reported by Front Office Sports, a US-based media company. The global investment in plant-based protein alone reached $586 million. Approximately one-third of consumers in the United States expressed an intention to consume more plant-based foods, especially protein alternatives. This inclination is particularly pronounced among millennials, with 48% of respondents expressing clear plans to incorporate more plant-based options into their diets. Consequently, the changing preferences of customers towards plant-based foods are serving as a driving force behind the market growth of moringa ingredients.

The expanding cosmetics industry is anticipated to drive the growth of the moringa ingredients market. The cosmetics sector, encompassing the production, marketing, and sale of products aimed at enhancing the human body's appearance and scent, is increasingly incorporating moringa ingredients, such as moringa oil and leaf extracts. These ingredients, known for their rich nutritional profile and antioxidant properties, contribute to skincare products that moisturize, nourish, and protect the skin from environmental stressors. Moringa's potential anti-inflammatory and anti-aging benefits make it a highly sought-after natural ingredient in formulations promoting skin health and rejuvenation. As evidenced by data from L'Oréal S.A. in February 2023, sales of consumer products and active cosmetics witnessed significant increases, further highlighting the role of moringa ingredients in the cosmetics industry's growth.

The rising demand for functional foods is set to propel the moringa ingredients market forward. Functional foods, offering health benefits beyond basic nutrition, are incorporating moringa ingredients to enhance their nutritional profile. Moringa's high content of vitamins, minerals, antioxidants, and amino acids makes it a valuable supplement in products such as energy bars, beverages, and snacks. This inclusion aligns with the increasing preference of health-conscious consumers for natural and beneficial additions to their diet. According to the Institute of Food Technologists (IFT), sales of functional foods and beverages in the United States reached $83 billion in 2021, reflecting a 6.8% increase over 2020. Thus, the growing demand for functional foods contributes significantly to the growth of the moringa ingredients market.

Prominent companies in the moringa ingredients market are actively pursuing product innovation, specifically in the development of new items such as cosmetic oils, to establish a competitive edge. Cosmetic oils, encompassing both natural and synthetic variants, find application in various cosmetic and personal care products. An illustrative example is the case of Naturally Australian Products Inc., a US-based company specializing in personal care items. In July 2023, the company introduced Moringa oleifera, celebrated as a "miracle tree" for its nutrient-rich leaves and seeds. Procured from a Ghanaian producer, Naturally Australian Products offers a range comprising moringa seed oil and moringa leaf powder. Moringa is gaining traction in the personal care sector, thanks to its ecological sustainability in comparison to oils such as palm oil and its skin-friendly properties that outperform traditional options such as coconut oils. This strategic addition aligns with Naturally Australian Products' commitment to ethical sourcing, advocacy for regenerative agriculture practices, support for small farming families in Ghana, and substantial contributions to environmental sustainability through the planting of over 3 million moringa trees. The introduction of cold-pressed moringa oil and organic moringa powder underscores the company's dedication to delivering high-quality, natural ingredients.

Prominent companies in the moringa ingredients market are actively engaged in the development of innovative products, including offerings such as moringa oil, to secure a competitive advantage. Moringa oil is a natural extract derived from the seeds of the Moringa oleifera tree. Illustratively, in November 2021, Speaking Herbs, an India-based organic healthcare products company, unveiled its new Moringa Oil. Crafted entirely from natural ingredients and devoid of chemicals or toxins, this cold-pressed, extra virgin oil is specifically recognized for its notable benefits in skin and hair care. Abundant in bio-active molecules such as alkaloids and antioxidants, the oil is reputed for its effectiveness in reducing pigmentation, addressing tan-related concerns, and tackling various skin issues. Offering multifaceted benefits such as anti-aging, antiseptic, and anti-inflammatory properties, Speaking Herbs' Moringa Oil serves as a versatile solution for winter, ensuring skin hydration and aiding in the healing of dry skin conditions.

In July 2022, Morinaga Milk Industry Co., Ltd., a Japanese company specializing in milk products and sweets, invested $56.6 million to acquire a stake in Lucky Core Industries Limited (ICI Pakistan Limited). This strategic move by Morinaga Milk Industry is aimed at leveraging the substantial and expanding population of Pakistan, along with the widespread recognition of the Morinaga Milk Industry brand in the country. The objective is to attain swift growth in the market. Lucky Core Industries Limited (ICI Pakistan Limited) is a chemical company based in Pakistan, primarily known for providing moringa ingredient products.

Major companies operating in the moringa ingredients market report are H&C GROUP Ltd., The Himalaya Drug Company FZCO, Organic India Pvt. Ltd., Moringa Initiative Ltd., Grenera Nutrients Inc., Green Virgin Products LLC, Moringa Energy Life LLC, KuliKuli Inc., Saipro Biotech Pvt. Ltd., Ancient Greenfields Pvt. Ltd., Earth Expo Company, Ancient Greenfields Pvt. Ltd., Botanica Natural Products Ltd., Aayuritz Phytonutrients Pvt. Ltd., Ayur Pty. Ltd., Farmvilla Food Industries Private Limited, Shree HariRas health care center, Kangar Moringa Farm LLP, Genius Nature Herbs Pvt. Ltd., The Moringa Group LLC, Nature's Superfoods LLP, Dominate Industries, HNCO Organics Private Limited, Maiam Group Companies, Dawn Moringa. Europe was the largest region in the moringa ingredient market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the moringa ingredients market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Diverse moringa products encompass moringa seeds, leaves, fruits, tea, and pods, each offering unique nutritional benefits. Moringa seeds, derived from the Moringa oleifera plant, boast a spectrum of nutrients, providing antioxidant and anti-inflammatory properties. These seeds find application in addressing health concerns related to the heart, hair, and skin. Additionally, various moringa ingredients, including moringa powder and moringa oil, are harnessed for multiple purposes such as dietary supplements, cosmetics, pharmaceuticals, textiles, paper, and other applications. The versatility of moringa products positions them strategically in various industries, catering to a range of consumer needs and applications.

The moringa ingredient market research report is one of a series of new reports that provides moringa ingredient market statistics, including moringa ingredient industry global market size, regional shares, competitors with a moringa ingredient market share, detailed moringa ingredient market segments, market trends and opportunities, and any further data you may need to thrive in the moringa ingredient industry. This moringa ingredient market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the moringa ingredients market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The moringa ingredient market consists of sales of moringa kernels, moringa capsules, moringa Oleifera. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.