The smart diapers market size has grown strongly in recent years. It will grow from $9.05 billion in 2023 to $9.6 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The expansion in the historical period can be ascribed to the increasing awareness of infant health, considerations for convenience and time-saving, the integration of IoT in parenting, early detection of health issues, and the effects of urbanization and busy lifestyles.
The smart diapers market size is expected to see strong growth in the next few years. It will grow to $12.58 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The expansion in the projected timeframe can be linked to technological advancements in sensor technology, a heightened focus on baby comfort, increased affordability and accessibility, integration with parenting apps, and considerations for environmental sustainability. Key trends anticipated in the forecast period encompass the integration of smart diapers with mobile apps, innovations in diaper design and comfort, the implementation of machine learning algorithms, a focus on diaper rash prevention, and collaborations with healthcare providers.
The growth of the smart diapers market is expected to be driven by the increase in birth rates. Smart diapers play a crucial role in identifying health issues such as constipation, skin rashes, allergies, and incontinence in children. In 2021, the birth rate in the United States was 12.001 births per 1000 people, a 0.09% increase from 2020. The high birth rates contribute to the growing demand for smart diapers.
The expanding aging population is expected to drive the growth of the smart diapers market. Smart diapers offer benefits such as incidence monitoring, health monitoring, and convenience for the aging population. According to the World Health Organization, 1 in 6 people globally will be 60 or older by 2030. In the UK, the senior population is projected to make up 24% of the total population (17.4 million people) by 2043, as reported by the UK Parliament's House of Commons Library. The increasing aging population is a significant driver for the smart diapers market.
Major companies in the smart diapers market are focusing on innovative services to meet growing demand. Ontex, a Belgium-based personal care product company, introduced the Orizon smart diaper service in June 2021. This service enhances continence care efficiency and dignity for patients in care homes and hospitals by utilizing a sensor-equipped diaper and a mobile application. It accurately determines diaper saturation levels, alerting caregivers when a change is needed, reducing time spent on continence care and enabling more efficient allocation of resources.
Major companies in the smart diapers market are adopting a strategic partnership approach to drive innovation and strengthen their market position. For instance, in March 2021, Ontex, a Belgium-based personal care product company, partnered with Woosh., a Belgium-based startup, to enable the recycling of used disposable diapers. This partnership reflects Ontex's commitment to leveraging smart diaper technology to address the evolving needs of the healthcare sector and improve overall care for individuals with incontinence.
In May 2021, Henkel AG & Co. KGaA, a Germany-based chemical company, entered into a partnership with Smartz AG for an undisclosed amount. Through this collaboration, Henkel AG & Co. KGaA aims to offer hygiene product manufacturers innovative, market-ready digital health products, leveraging printed electronics. This includes the transformation of traditional incontinence products, such as adult diapers, into smart, connected hygiene products. Smartz AG, based in Switzerland, is a developer of end-to-end solutions for smart diapers, striving to convert conventional diapers into intelligent devices for improved health outcomes.
Major companies operating in the smart diapers market report are Johnson & Johnson Services Inc., The Procter & Gamble Company, Unicharm Corporation, First Quality Enterprises Inc., Svenska Cellulosa Aktiebolaget, MONIT Corp., Verily Life Sciences LLC, Abena Holding A/S, DigiSense Technologies Inc., Attends Healthcare Products Inc., Smartipants Inc., Indiegogo Inc., Bummis Inc., Simavita Limited, Sensassure, ElderSens, Aden & Anais Inc., Pixie Scientific LLC, Opro9, Hunan Cosom Care Products Co. Ltd., Sinopulsar Technology Inc., Fit Assist Medical Inc., Smardii AB, Dry Baby Inc., DiaperSens, DiaperMate by Futurestar Enterprises Limited, Chiaus (Fujian) Industrial Development Co. Ltd., BabyBloom Healthcare BV.
North America was the largest region in the smart diapers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart diapers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart diapers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary product types in smart diapers are designed for babies and adults. Adult diapers cater to elderly individuals facing daily issues such as dementia, urinary/faecal incontinence, diarrhea, or mobility limitations. Applications include universal care, community care, and clinical care, with distribution occurring through various channels such as online and retail.
The smart diapers market research report is one of a series of new reports that provides smart diapers market statistics, including smart diapers industry global market size, regional shares, competitors with a smart diapers market share, detailed smart diapers market segments, market trends and opportunities, and any further data you may need to thrive in the smart diapers industry. This smart diapers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The smart diaper market consists of sales of Bluetooth sensors and radio-frequency identification. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The smart diapers market size is expected to see strong growth in the next few years. It will grow to $12.58 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The expansion in the projected timeframe can be linked to technological advancements in sensor technology, a heightened focus on baby comfort, increased affordability and accessibility, integration with parenting apps, and considerations for environmental sustainability. Key trends anticipated in the forecast period encompass the integration of smart diapers with mobile apps, innovations in diaper design and comfort, the implementation of machine learning algorithms, a focus on diaper rash prevention, and collaborations with healthcare providers.
The growth of the smart diapers market is expected to be driven by the increase in birth rates. Smart diapers play a crucial role in identifying health issues such as constipation, skin rashes, allergies, and incontinence in children. In 2021, the birth rate in the United States was 12.001 births per 1000 people, a 0.09% increase from 2020. The high birth rates contribute to the growing demand for smart diapers.
The expanding aging population is expected to drive the growth of the smart diapers market. Smart diapers offer benefits such as incidence monitoring, health monitoring, and convenience for the aging population. According to the World Health Organization, 1 in 6 people globally will be 60 or older by 2030. In the UK, the senior population is projected to make up 24% of the total population (17.4 million people) by 2043, as reported by the UK Parliament's House of Commons Library. The increasing aging population is a significant driver for the smart diapers market.
Major companies in the smart diapers market are focusing on innovative services to meet growing demand. Ontex, a Belgium-based personal care product company, introduced the Orizon smart diaper service in June 2021. This service enhances continence care efficiency and dignity for patients in care homes and hospitals by utilizing a sensor-equipped diaper and a mobile application. It accurately determines diaper saturation levels, alerting caregivers when a change is needed, reducing time spent on continence care and enabling more efficient allocation of resources.
Major companies in the smart diapers market are adopting a strategic partnership approach to drive innovation and strengthen their market position. For instance, in March 2021, Ontex, a Belgium-based personal care product company, partnered with Woosh., a Belgium-based startup, to enable the recycling of used disposable diapers. This partnership reflects Ontex's commitment to leveraging smart diaper technology to address the evolving needs of the healthcare sector and improve overall care for individuals with incontinence.
In May 2021, Henkel AG & Co. KGaA, a Germany-based chemical company, entered into a partnership with Smartz AG for an undisclosed amount. Through this collaboration, Henkel AG & Co. KGaA aims to offer hygiene product manufacturers innovative, market-ready digital health products, leveraging printed electronics. This includes the transformation of traditional incontinence products, such as adult diapers, into smart, connected hygiene products. Smartz AG, based in Switzerland, is a developer of end-to-end solutions for smart diapers, striving to convert conventional diapers into intelligent devices for improved health outcomes.
Major companies operating in the smart diapers market report are Johnson & Johnson Services Inc., The Procter & Gamble Company, Unicharm Corporation, First Quality Enterprises Inc., Svenska Cellulosa Aktiebolaget, MONIT Corp., Verily Life Sciences LLC, Abena Holding A/S, DigiSense Technologies Inc., Attends Healthcare Products Inc., Smartipants Inc., Indiegogo Inc., Bummis Inc., Simavita Limited, Sensassure, ElderSens, Aden & Anais Inc., Pixie Scientific LLC, Opro9, Hunan Cosom Care Products Co. Ltd., Sinopulsar Technology Inc., Fit Assist Medical Inc., Smardii AB, Dry Baby Inc., DiaperSens, DiaperMate by Futurestar Enterprises Limited, Chiaus (Fujian) Industrial Development Co. Ltd., BabyBloom Healthcare BV.
North America was the largest region in the smart diapers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart diapers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart diapers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary product types in smart diapers are designed for babies and adults. Adult diapers cater to elderly individuals facing daily issues such as dementia, urinary/faecal incontinence, diarrhea, or mobility limitations. Applications include universal care, community care, and clinical care, with distribution occurring through various channels such as online and retail.
The smart diapers market research report is one of a series of new reports that provides smart diapers market statistics, including smart diapers industry global market size, regional shares, competitors with a smart diapers market share, detailed smart diapers market segments, market trends and opportunities, and any further data you may need to thrive in the smart diapers industry. This smart diapers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The smart diaper market consists of sales of Bluetooth sensors and radio-frequency identification. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary2. Smart Diapers Market Characteristics3. Smart Diapers Market Trends and Strategies32. Global Smart Diapers Market Competitive Benchmarking33. Global Smart Diapers Market Competitive Dashboard34. Key Mergers and Acquisitions in the Smart Diapers Market
4. Smart Diapers Market - Macro Economic Scenario
5. Global Smart Diapers Market Size and Growth
6. Smart Diapers Market Segmentation
7. Smart Diapers Market Regional and Country Analysis
8. Asia-Pacific Smart Diapers Market
9. China Smart Diapers Market
10. India Smart Diapers Market
11. Japan Smart Diapers Market
12. Australia Smart Diapers Market
13. Indonesia Smart Diapers Market
14. South Korea Smart Diapers Market
15. Western Europe Smart Diapers Market
16. UK Smart Diapers Market
17. Germany Smart Diapers Market
18. France Smart Diapers Market
19. Italy Smart Diapers Market
20. Spain Smart Diapers Market
21. Eastern Europe Smart Diapers Market
22. Russia Smart Diapers Market
23. North America Smart Diapers Market
24. USA Smart Diapers Market
25. Canada Smart Diapers Market
26. South America Smart Diapers Market
27. Brazil Smart Diapers Market
28. Middle East Smart Diapers Market
29. Africa Smart Diapers Market
30. Smart Diapers Market Competitive Landscape and Company Profiles
31. Smart Diapers Market Other Major and Innovative Companies
35. Smart Diapers Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Smart Diapers Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on smart diapers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for smart diapers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Product Type: Babies; Adults
2) By Application: Universal Care; Community Care; Clinical Care
3) By Distribution Channel: Online; Retail
Key Companies Mentioned: Johnson & Johnson Services Inc.; The Procter & Gamble Company; Unicharm Corporation; First Quality Enterprises Inc.; Svenska Cellulosa Aktiebolaget
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Johnson & Johnson Services Inc.
- The Procter & Gamble Company
- Unicharm Corporation
- First Quality Enterprises Inc.
- Svenska Cellulosa Aktiebolaget
- MONIT Corp.
- Verily Life Sciences LLC
- Abena Holding A/S
- DigiSense Technologies Inc.
- Attends Healthcare Products Inc.
- Smartipants Inc.
- Indiegogo Inc.
- Bummis Inc.
- Simavita Limited
- Sensassure
- ElderSens
- Aden & Anais Inc.
- Pixie Scientific LLC
- Opro9
- Hunan Cosom Care Products Co. Ltd.
- Sinopulsar Technology Inc.
- Fit Assist Medical Inc.
- Smardii AB
- Dry Baby Inc.
- DiaperSens
- DiaperMate by Futurestar Enterprises Limited
- Chiaus (Fujian) Industrial Development Co. Ltd.
- BabyBloom Healthcare BV
Methodology
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