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Deodorants Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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    Report

  • 142 Pages
  • June 2022
  • Region: Global
  • IMARC Group
  • ID: 5615108
The global deodorants market reached a value of US$ 26.0 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 34.4 Billion by 2027, exhibiting a CAGR of 4.78% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.



A deodorant refers to a personal grooming product used for preventing or removing body odor. It minimizes the odor originating from the bacterial breakdown and perspiration in feet, armpits and other parts of the body. Deodorants consist of various anti-microbial agents, fragrances and alcohol-based carriers to prevent bacterial breakdown and control the production of sweat. They are commonly available in the form of aerosol, sprays, gels, roll-ons, wipes and sticks, which are stored in cans, plastic containers and hollow tubes. They are also used for minimizing various skin-related issues, such as itching, skin rashes and redness.

The increasing demand for personal grooming products, along with the rise in female workforce participation, represents one of the key factors driving the growth of the market. Furthermore, the rising demand for novel and innovative fragrances and scented products among the masses, especially amidst millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural and aluminum-free deodorants, are acting as other growth-inducing factors. These variants are manufactured using organic ingredients, such as activated charcoal, baking soda, coconut oil, essential oils and floral extracts, and use aesthetically appealing green packaging to attract a wider consumer base. In line with this, aggressive promotional activities by the manufacturers through various social media platforms and the proliferation of e-commerce retail channels, are also contributing to the market growth. Other factors, including rising expenditure capacities of the consumers, along with rapid urbanization across the globe, are anticipated to drive the market further.

Key Market Segmentation:


The publisher provides an analysis of the key trends in each sub-segment of the global deodorants market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, distribution channel and packaging type.

Breakup by Product Type:

  • Sprays
  • Roll-On
  • Creams
  • Gels
  • Wipes
  • Sticks
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores
  • Others

Breakup by Packaging Type:

  • Metal
  • Plastic
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:


The competitive landscape of the industry has also been examined along with the profiles of the key players being Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estée Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oréal, The Procter & Gamble Company and Unilever Plc.

Key Questions Answered in This Report:

  • How has the global deodorants market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global deodorants market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the packaging type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global deodorants market and who are the key players?
  • What is the degree of competition in the industry?
Frequently Asked Questions about the Global Deodorants Market

What is the estimated value of the Global Deodorants Market?

The Global Deodorants Market was estimated to be valued at $26.0 Billion in 2021.

What is the growth rate of the Global Deodorants Market?

The growth rate of the Global Deodorants Market is 4.7%, with an estimated value of $34.4 Billion by 2027.

What is the forecasted size of the Global Deodorants Market?

The Global Deodorants Market is estimated to be worth $34.4 Billion by 2027.

Who are the key companies in the Global Deodorants Market?

Key companies in the Global Deodorants Market include Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate, Palmolive Company, Estée Lauder Companies and Henkel AG & Co. KGaA.

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Deodorants Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Sprays
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Roll-On
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Creams
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Gels
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Wipes
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Sticks
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Pharmacies
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Packaging Type
8.1 Metal
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Plastic
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Adidas AG
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Avon Products Inc. (Natura & Co.)
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Beiersdorf AG (maxingvest ag)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Cavinkare Private Limited
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Church & Dwight Co. Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Colgate-Palmolive Company
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Estée Lauder Companies
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Godrej Consumer Products Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.9 Henkel AG & Co. KGaA
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Lion Corporation
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 L'Oréal
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
14.3.12 The Procter & Gamble Company
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
14.3.13 Unilever Plc
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.13.3 Financials
List of Figures
Figure 1: Global: Deodorants Market: Major Drivers and Challenges
Figure 2: Global: Deodorants Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2021
Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2021
Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: United States: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Canada: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: China: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: China: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Japan: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: India: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: South Korea: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Australia: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Indonesia: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Others: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Europe: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Germany: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: France: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: France: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Italy: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Spain: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Russia: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Others: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Latin America: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Brazil: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Mexico: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2021
Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Global: Deodorants Industry: SWOT Analysis
Figure 88: Global: Deodorants Industry: Value Chain Analysis
Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Deodorants Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Deodorants Market: Competitive Structure
Table 7: Global: Deodorants Market: Key Players

Companies Mentioned

  • Adidas AG
  • Avon Products Inc. (Natura & Co.)
  • Beiersdorf AG (maxingvest ag)
  • Cavinkare Private Limited
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Estée Lauder Companies
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Lion Corporation
  • L'Oréal
  • The Procter & Gamble Company
  • Unilever Plc.

Methodology

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