The Latin America, Middle East and Africa Laundry Care Market is expected to witness market growth of 5.3% CAGR during the forecast period (2022-2028).
Taking care of clothes is an important part of everyone’s life. Laundry products like soap bars, and detergents, enable people to not only get their clothes rid of the dirt and germs but make the clothes smell and stay in a good condition. With the rise in disposable income across developing and developed countries, people are buying more clothes that are expensive and require good care. Thus, leading to a rise in the demand for laundry care products. With the advent of innovative products like liquid detergents and fabric softeners, the uses of laundry care products are also expanding.
Growth in demand for eco-friendly and organic laundry care products is influencing the business. This trend provides a chance for important firms to sell organic and environmentally friendly products. This demand is likely to drive organic laundry care growth, providing new business prospects for market participants. Vendors, for example, are continually offering novel biodegradable chemicals such as mineral-based surfactants and coconut oil, natural washing soda, and plant-based enzymes.
Major businesses are concentrating their efforts on new ways to improve the safety of laundry care products. This is due to rising social media penetration and a growing interest in sustainability, particularly among millennials, sales of bio-based, organic, and eco-friendly packaged laundry care products have surged. As a result, the introduction of environmentally friendly packaging is projected to enhance laundry care product sales.
Dubai has succeeded in establishing itself as a global tourism leader, serving as a magnet for business travelers, tourists, and shoppers alike. Dubai has characteristics and attributes that make it a tourist destination with many benefits, such as infrastructure and contemporary communication and transportation, and tourism is a vital component in the Emirate of Dubai's economic growth and diversification. Since the tourists also need to get their laundry cleaned, the growth of the hospitality sector is bound to lead to a higher demand for laundry care products in the region. The per capita GDP in UAE for the year 2020 was USD 36,284. This is one of the highest in the world and indicates that the citizens of the region have a significantly high disposable income on average.
The Brazil market dominated the LAMEA Laundry Care Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $3,088.2 Million by 2028. The Argentina market is experiencing a CAGR of 5.9% during (2022 - 2028). Additionally, The UAE market is expected to exhibit a CAGR of 5% during (2022 - 2028).
Based on Product Type, the market is segmented into Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aides, and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Unilever PLC, Kao Corporation, Henkel AG & Company, KGaA, The Clorox Company, Reckitt Benckiser Group PLC, The Colgate-Palmolive Company, Church & Dwight Co., Inc., Godrej Consumer Products Ltd., and S. C. Johnson & Son, Inc
Taking care of clothes is an important part of everyone’s life. Laundry products like soap bars, and detergents, enable people to not only get their clothes rid of the dirt and germs but make the clothes smell and stay in a good condition. With the rise in disposable income across developing and developed countries, people are buying more clothes that are expensive and require good care. Thus, leading to a rise in the demand for laundry care products. With the advent of innovative products like liquid detergents and fabric softeners, the uses of laundry care products are also expanding.
Growth in demand for eco-friendly and organic laundry care products is influencing the business. This trend provides a chance for important firms to sell organic and environmentally friendly products. This demand is likely to drive organic laundry care growth, providing new business prospects for market participants. Vendors, for example, are continually offering novel biodegradable chemicals such as mineral-based surfactants and coconut oil, natural washing soda, and plant-based enzymes.
Major businesses are concentrating their efforts on new ways to improve the safety of laundry care products. This is due to rising social media penetration and a growing interest in sustainability, particularly among millennials, sales of bio-based, organic, and eco-friendly packaged laundry care products have surged. As a result, the introduction of environmentally friendly packaging is projected to enhance laundry care product sales.
Dubai has succeeded in establishing itself as a global tourism leader, serving as a magnet for business travelers, tourists, and shoppers alike. Dubai has characteristics and attributes that make it a tourist destination with many benefits, such as infrastructure and contemporary communication and transportation, and tourism is a vital component in the Emirate of Dubai's economic growth and diversification. Since the tourists also need to get their laundry cleaned, the growth of the hospitality sector is bound to lead to a higher demand for laundry care products in the region. The per capita GDP in UAE for the year 2020 was USD 36,284. This is one of the highest in the world and indicates that the citizens of the region have a significantly high disposable income on average.
The Brazil market dominated the LAMEA Laundry Care Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $3,088.2 Million by 2028. The Argentina market is experiencing a CAGR of 5.9% during (2022 - 2028). Additionally, The UAE market is expected to exhibit a CAGR of 5% during (2022 - 2028).
Based on Product Type, the market is segmented into Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aides, and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Unilever PLC, Kao Corporation, Henkel AG & Company, KGaA, The Clorox Company, Reckitt Benckiser Group PLC, The Colgate-Palmolive Company, Church & Dwight Co., Inc., Godrej Consumer Products Ltd., and S. C. Johnson & Son, Inc
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Laundry Detergents
- Fabric Softeners & Conditioners
- Laundry Aides
- Others
By Distribution Channel
- Offline
- Online
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- The Procter and Gamble Company
- Unilever PLC
- Kao Corporation
- Henkel AG & Company, KGaA
- The Clorox Company
- Reckitt Benckiser Group PLC
- The Colgate-Palmolive Company
- Church & Dwight Co., Inc.
- Godrej Consumer Products Ltd.
- S. C. Johnson & Son, Inc.
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. LAMEA Laundry Care Market by Product Type
Chapter 5. LAMEA Laundry Care Market by Distribution Channel
Chapter 6. LAMEA Laundry Care Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- The Procter and Gamble Company
- Unilever PLC
- Kao Corporation
- Henkel AG & Company, KGaA
- The Clorox Company
- Reckitt Benckiser Group PLC
- The Colgate-Palmolive Company
- Church & Dwight Co., Inc.
- Godrej Consumer Products Ltd.
- S. C. Johnson & Son, Inc.
Methodology
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