This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
The Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer values and behaviour in Japan
- Consumers are troubled by the escalating expenses associated with everyday goods
- Baby Boomers prioritize taking precautions for health and safety when leaving home
- Japanese consumers seek out distinctively tailored products and services
- Gen Z conduct thorough investigations on the goods and services they use
- Consumers in Japan expect they will be happier than they are now
- Gen Z prepared to do more work in future than they do now
- While at home, consumers in Japan like to exercise
- Safe location - the most desired home feature
- Consumers prefer to reheat or prepare ready made meals
- Japanese have voiced their aversion to cooking
- Younger generations claim to lack the knowledge of culinary skills
- Consumers in Japan look for healthy ingredients in food and beverages
- Gen Z expect to have the capability of performing job duties remotely
- Japanese primarily desire to have a sense of assurance in job position
- Japanese say they maintain a clear separation between their professional and personal life
- Japanese go shopping for enjoyment
- Gen Z prefer interacting with their friends virtually
- Japanese prioritise value for money when travelling
- Gen X expect level of food excellence options when travelling
- Consumers walk or hike for exercise
- Baby Boomers most frequent in participating in group fitness sessions
- Japanese are interested in massages to improve wellbeing
- Consumers are concerned about climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers in Japan motivated to utilize packaging that is environmentally sustainable
- Consumers in Japan utilize social and political media to voice their views and beliefs
- Consumers in Japan visit stores that offer loyalty programs or memberships
- Millennials love exploring shopping malls
- Consumers frequently search for affordable and store-brand items
- Older generations are open to purchasing used or pre-owned goods
- Consumers in Japan subscribe to online streaming services
- Consumers set to increase spending on health and wellness
- Younger generations foresee increasing spending on health and wellness the most
- Consumers express a worry over their present economic state
- Baby Boomers are most secure in their current financial obligations
- Saving money remains top priority among younger Japanese consumers
- Japanese say that targeted ads based on their searches are an invasion of privacy
- Younger generations say that it is important to cultivate their personal brand online
- Japanese watch videos online
- Younger generations regularly utilize mobile applications to monitor their well-being
- Older generations most active in using online banking services
- Japanese follow or like companies' social media feed or posts
- Gen Z frequently share their purchasing habits with their local network online
