Smart Home Speaker Market in US 2022-2026

The smart home speaker market in US is poised to grow by $3.93 bn during 2022-2026, accelerating at a CAGR of 18.45% during the forecast period. The report on the smart home speaker market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by rapidly increasing unit sales of smart home speakers, partnerships that increase the adoption of smart home speakers, and growing popularity of voice commerce.

The smart home speaker market in US analysis includes the platform and distribution channel segment.

The smart home speaker market in US is segmented as below:

By Platform

Amazon Alexa
Google Assistant
Others

By Distribution Channel

Online
Offline

This study identifies the growing prominence of smart displays as one of the prime reasons driving the smart home speaker market growth in US during the next few years. Also, the growing use of smart home speakers for music and digital content streaming and greater adoption of smart homes and smart connected devices will lead to sizable demand in the market.

The report on smart home speaker market in US covers the following areas:

Smart home speaker market sizing
Smart home speaker market forecast
Smart home speaker market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart home speaker market vendors in US that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corp., Bowers and Wilkins, FABRIQ, Invoxia, JD.com Inc., Lenovo Group Ltd., LG Electronics Inc., Plantronics Inc., Samsung Electronics Co. Ltd., Sonos Inc., Sony Group Corp., and Xiaomi Inc. Also, the smart home speaker market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 11: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 12: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 13: Chart on US: Year-over-year growth 2021-2026 (%)
Exhibit 14: Data Table on US: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Platform

5.1 Market segments
Exhibit 22: Chart on Platform - Market share 2021-2026 (%)
Exhibit 23: Data Table on Platform - Market share 2021-2026 (%)
5.2 Comparison by Platform
Exhibit 24: Chart on Comparison by Platform
Exhibit 25: Data Table on Comparison by Platform
5.3 Amazon Alexa - Market size and forecast 2021-2026
Exhibit 26: Chart on Amazon Alexa - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Data Table on Amazon Alexa - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Chart on Amazon Alexa - Year-over-year growth 2021-2026 (%)
Exhibit 29: Data Table on Amazon Alexa - Year-over-year growth 2021-2026 (%)
5.4 Google Assistant - Market size and forecast 2021-2026
Exhibit 30: Chart on Google Assistant - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Data Table on Google Assistant - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Chart on Google Assistant - Year-over-year growth 2021-2026 (%)
Exhibit 33: Data Table on Google Assistant - Year-over-year growth 2021-2026 (%)
5.5 Others - Market size and forecast 2021-2026
Exhibit 34: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 36: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 37: Data Table on Others - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Platform
Exhibit 38: Market opportunity by Platform ($ million)

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 39: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibit 40: Data Table on Distribution Channel - Market share 2021-2026 (%)
6.2 Comparison by Distribution Channel
Exhibit 41: Chart on Comparison by Distribution Channel
Exhibit 42: Data Table on Comparison by Distribution Channel
6.3 Online - Market size and forecast 2021-2026
Exhibit 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
6.4 Offline - Market size and forecast 2021-2026
Exhibit 47: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 49: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 50: Data Table on Offline - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 51: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

7.1 Customer landscape overview
Exhibit 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 53: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 54: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 55: Overview on factors of disruption
9.4 Industry risks
Exhibit 56: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 57: Vendors covered
10.2 Market positioning of vendors
Exhibit 58: Matrix on vendor position and classification
10.3 Alphabet Inc.
Exhibit 59: Alphabet Inc. - Overview
Exhibit 60: Alphabet Inc. - Business segments
Exhibit 61: Alphabet Inc. - Key news
Exhibit 62: Alphabet Inc. - Key offerings
Exhibit 63: Alphabet Inc. - Segment focus
10.4 Amazon.com Inc.
Exhibit 64: Amazon.com Inc. - Overview
Exhibit 65: Amazon.com Inc. - Business segments
Exhibit 66: Amazon.com Inc. - Key news
Exhibit 67: Amazon.com Inc. - Key offerings
Exhibit 68: Amazon.com Inc. - Segment focus
10.5 Apple Inc.
Exhibit 69: Apple Inc. - Overview
Exhibit 70: Apple Inc. - Business segments
Exhibit 71: Apple Inc. - Key news
Exhibit 72: Apple Inc. - Key offerings
Exhibit 73: Apple Inc. - Segment focus
10.6 Bowers and Wilkins
Exhibit 74: Bowers and Wilkins - Overview
Exhibit 75: Bowers and Wilkins - Product / Service
Exhibit 76: Bowers and Wilkins - Key offerings
10.7 JD.com Inc.
Exhibit 77: JD.com Inc. - Overview
Exhibit 78: JD.com Inc. - Business segments
Exhibit 79: JD.com Inc. - Key news
Exhibit 80: JD.com Inc. - Key offerings
Exhibit 81: JD.com Inc. - Segment focus
10.8 Lenovo Group Ltd.
Exhibit 82: Lenovo Group Ltd. - Overview
Exhibit 83: Lenovo Group Ltd. - Business segments
Exhibit 84: Lenovo Group Ltd. - Key offerings
Exhibit 85: Lenovo Group Ltd. - Segment focus
10.9 LG Electronics Inc.
Exhibit 86: LG Electronics Inc. - Overview
Exhibit 87: LG Electronics Inc. - Business segments
Exhibit 88: LG Electronics Inc. - Key news
Exhibit 89: LG Electronics Inc. - Key offerings
Exhibit 90: LG Electronics Inc. - Segment focus
10.10 Samsung Electronics Co. Ltd.
Exhibit 91: Samsung Electronics Co. Ltd. - Overview
Exhibit 92: Samsung Electronics Co. Ltd. - Business segments
Exhibit 93: Samsung Electronics Co. Ltd. - Key news
Exhibit 94: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 95: Samsung Electronics Co. Ltd. - Segment focus
10.11 Sonos Inc.
Exhibit 96: Sonos Inc. - Overview
Exhibit 97: Sonos Inc. - Product / Service
Exhibit 98: Sonos Inc. - Key offerings
10.12 Xiaomi Inc.
Exhibit 99: Xiaomi Inc. - Overview
Exhibit 100: Xiaomi Inc. - Business segments
Exhibit 101: Xiaomi Inc. - Key news
Exhibit 102: Xiaomi Inc. - Key offerings
Exhibit 103: Xiaomi Inc. - Segment focus

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 104: Inclusions checklist
Exhibit 105: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 106: Currency conversion rates for US$
11.4 Research methodology
Exhibit 107: Research methodology
Exhibit 108: Validation techniques employed for market sizing
Exhibit 109: Information sources
11.5 List of abbreviations
Exhibit 110: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Platform
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Chart on Vendor Market Positioning
Exhibits 7: Parent market
Exhibits 8: Market Characteristics
Exhibits 9: Offerings of vendors included in the market definition
Exhibits 10: Market segments
Exhibits 11: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibits 12: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibits 13: Chart on US: Year-over-year growth 2021-2026 (%)
Exhibits 14: Data Table on US: Year-over-year growth 2021-2026 (%)
Exhibits 15: Five forces analysis - Comparison between 2021 and 2026
Exhibits 16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits 17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits 18: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits 19: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits 20: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits 21: Chart on Market condition - Five forces 2021 and 2026
Exhibits 22: Chart on Platform - Market share 2021-2026 (%)
Exhibits 23: Data Table on Platform - Market share 2021-2026 (%)
Exhibits 24: Chart on Comparison by Platform
Exhibits 25: Data Table on Comparison by Platform
Exhibits 26: Chart on Amazon Alexa - Market size and forecast 2021-2026 ($ million)
Exhibits 27: Data Table on Amazon Alexa - Market size and forecast 2021-2026 ($ million)
Exhibits 28: Chart on Amazon Alexa - Year-over-year growth 2021-2026 (%)
Exhibits 29: Data Table on Amazon Alexa - Year-over-year growth 2021-2026 (%)
Exhibits 30: Chart on Google Assistant - Market size and forecast 2021-2026 ($ million)
Exhibits 31: Data Table on Google Assistant - Market size and forecast 2021-2026 ($ million)
Exhibits 32: Chart on Google Assistant - Year-over-year growth 2021-2026 (%)
Exhibits 33: Data Table on Google Assistant - Year-over-year growth 2021-2026 (%)
Exhibits 34: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibits 35: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibits 36: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibits 37: Data Table on Others - Year-over-year growth 2021-2026 (%)
Exhibits 38: Market opportunity by Platform ($ million)
Exhibits 39: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibits 40: Data Table on Distribution Channel - Market share 2021-2026 (%)
Exhibits 41: Chart on Comparison by Distribution Channel
Exhibits 42: Data Table on Comparison by Distribution Channel
Exhibits 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibits 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
Exhibits 47: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits 48: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits 49: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibits 50: Data Table on Offline - Year-over-year growth 2021-2026 (%)
Exhibits 51: Market opportunity by Distribution Channel ($ million)
Exhibits 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 53: Impact of drivers and challenges in 2021 and 2026
Exhibits 54: Overview on Criticality of inputs and Factors of differentiation
Exhibits 55: Overview on factors of disruption
Exhibits 56: Impact of key risks on business
Exhibits 57: Vendors covered
Exhibits 58: Matrix on vendor position and classification
Exhibits 59: Alphabet Inc. - Overview
Exhibits 60: Alphabet Inc. - Business segments
Exhibits 61: Alphabet Inc. - Key news
Exhibits 62: Alphabet Inc. - Key offerings
Exhibits 63: Alphabet Inc. - Segment focus
Exhibits 64: Amazon.com Inc. - Overview
Exhibits 65: Amazon.com Inc. - Business segments
Exhibits 66: Amazon.com Inc. - Key news
Exhibits 67: Amazon.com Inc. - Key offerings
Exhibits 68: Amazon.com Inc. - Segment focus
Exhibits 69: Apple Inc. - Overview
Exhibits 70: Apple Inc. - Business segments
Exhibits 71: Apple Inc. - Key news
Exhibits 72: Apple Inc. - Key offerings
Exhibits 73: Apple Inc. - Segment focus
Exhibits 74: Bowers and Wilkins - Overview
Exhibits 75: Bowers and Wilkins - Product / Service
Exhibits 76: Bowers and Wilkins - Key offerings
Exhibits 77: JD.com Inc. - Overview
Exhibits 78: JD.com Inc. - Business segments
Exhibits 79: JD.com Inc. - Key news
Exhibits 80: JD.com Inc. - Key offerings
Exhibits 81: JD.com Inc. - Segment focus
Exhibits 82: Lenovo Group Ltd. - Overview
Exhibits 83: Lenovo Group Ltd. - Business segments
Exhibits 84: Lenovo Group Ltd. - Key offerings
Exhibits 85: Lenovo Group Ltd. - Segment focus
Exhibits 86: LG Electronics Inc. - Overview
Exhibits 87: LG Electronics Inc. - Business segments
Exhibits 88: LG Electronics Inc. - Key news
Exhibits 89: LG Electronics Inc. - Key offerings
Exhibits 90: LG Electronics Inc. - Segment focus
Exhibits 91: Samsung Electronics Co. Ltd. - Overview
Exhibits 92: Samsung Electronics Co. Ltd. - Business segments
Exhibits 93: Samsung Electronics Co. Ltd. - Key news
Exhibits 94: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 95: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 96: Sonos Inc. - Overview
Exhibits 97: Sonos Inc. - Product / Service
Exhibits 98: Sonos Inc. - Key offerings
Exhibits 99: Xiaomi Inc. - Overview
Exhibits 100: Xiaomi Inc. - Business segments
Exhibits 101: Xiaomi Inc. - Key news
Exhibits 102: Xiaomi Inc. - Key offerings
Exhibits 103: Xiaomi Inc. - Segment focus
Exhibits 104: Inclusions checklist
Exhibits 105: Exclusions checklist
Exhibits 106: Currency conversion rates for US$
Exhibits 107: Research methodology
Exhibits 108: Validation techniques employed for market sizing
Exhibits 109: Information sources
Exhibits 110: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the smart home speaker market in US: Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corp., Bowers and Wilkins, FABRIQ, Invoxia, JD.com Inc., Lenovo Group Ltd., LG Electronics Inc., Plantronics Inc., Samsung Electronics Co. Ltd., Sonos Inc., Sony Group Corp., and Xiaomi Inc.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is the growing prominence of smart displays.`

According to the report, one of the major drivers for this market is the rapidly increasing unit sales of smart home speakers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.