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Dog Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 113 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 5616614
The Dog Food Market is projected to register a CAGR of 4.2% during the forecast period (2022-2027). COVID-19 exerted a negative impact on the supply chains. Owing to the restrictions in the movement of raw materials, the dog food industry suffered initially in terms of supply and cash flow. On the other hand, demand for the dog food segment witnessed a steady growth in many parts of the world as people adopted more pets with the growing desire for companionship during the lockdown. To address this demand, the players in the market have shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their own websites. There is an increase in the humanization of pets globally as pet owners are treating pets like their own family members. According to the American Pet Products Association, 67% of US households owned a pet in 2019-2020, which is equivalent to 84.9 million homes, and this number is anticipated to rise further during the forecast period. The total number of pet dogs owned in the US is 83.3 million. Dog foods account for 71% of the pet food sales in the US.

Premium pet foods are natural, organic, have higher quality, and are safer than regular pet foods. With the increasing demand for premium pet foods globally, several companies are planning to come up with high-quality dog food products to occupy major market shares in this segment. For instance, in 2020, Fwusow Industry Co. Ltd, a major pet food manufacturer in China, developed and launched a new line of dog food that will integrate OxC-beta, which helps in supporting immune function by providing a non-antibiotic means of promoting health, growth, and performance in animals. ​Pain relief was the major source of revenue over the last decade, and this is anticipated to continue, while factors such as weight management, skincare, and digestive health are gaining importance and are anticipated to increase at higher rates during the forecast period.​ For instance, obesity in pets is observed to be a significant health issue due to irregularity in pet food consumption and patterns. According to the Association for Pet Obesity Prevention (APOP), in 2018, 55.8% of dogs in the United States were overweight or obese. As a result, dog food manufacturers are focusing on producing low-calorie or low-fat dog food to reduce risks. This, in turn, is expected to boost demand for the market during the forecast period. Due to increasing pet parenting, coupled with rising awareness of feeding pets with premium and packed pet food, the dog food market is anticipated to grow over the forecast period.

Key Market Trends

Increasing trend of Pet Humanization

Pet ownership around the world has increased over the past decade and is anticipated to grow. According to the American Pet Products Association, the United States tops the highest dog population, with 69.9 million dogs being household pets in 2019-2020. Labrador Retrievers, German Shepherds, Golden Retrievers, French Bulldogs, and Bulldogs were the top breeds preferred by European pet owners in recent years. The different types of dog foods and treats produced specifically for these breeds are anticipated to increase the revenue generated through pet foods, as they are more popular than those of other dog breeds. In developed markets where pet populations are showing growth, growth is typically led by small pets. In India and Mexico, where the pet culture is underdeveloped but growing fast among wealthy city dwellers, growth is led by small dogs. The dog owner’s interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dog food products. For instance, in 2019, Royal Canin released its first sub-health pet nutrition products during the Pet Fair Asia in Shanghai. ​Many cities in Europe, including Milan, Berlin, Amsterdam, and others, are evolving as vegan-friendly cities. This is impacting the market studied, as the owners are looking forward to inculcating vegan food in the diet of their pets. The rising pet dog population all over the world, along with increasing concerns of owners regarding pet health, is expected to lead to an increase in the global dog food market during the forecast period.

North America Dominates the Market

North America Dominates the Petfood market. Being the largest pet food market in North America, the United States pet food market's growth is attributed to the increase in pet ownership. According to the 2019-2020 National Pet Owners Survey, conducted by the American Pet Products Association (APPA), 67% of US households (about 84.9 million families) own a pet, the maximum being dogs. The expenditure on dogs in the country has increased in recent years. The increasing health concerns of pet owners lead to the rising healthy and nutritious pet food innovations in the country. For instance, in 2019, Wild Earth Inc., a startup in the United States, launched the industry's first line of high-protein, meat-free dog food at the SuperZoo Conference held in 2019, the largest pet industry event conducted in North America. Growing numbers of dog shelters in the region for improving the health of stray dogs have also fueled the demand for dog food in the region.

Competitive Landscape

The Dog Food Market is consolidated in nature, with major players including Mars Incorporated, Nestle Purina Pet Food, Colgate Palmolive, and General Mills. The adoption of new strategies by existing players has resulted in the domination by a few players in the market. These major players are investing in new products and improvisation of products, expansions, and acquisitions for business expansions. Another major area of investment is the focus on R&D to launch new products at lower prices.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Buyers
4.3.2 Bargaining Power of Suppliers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry
5.1 Product
5.1.1 Dry Food
5.1.2 Wet Food
5.1.3 Veterinary Diets
5.1.4 Treats and Snacks
5.1.5 Other Products
5.2 Ingredient Type
5.2.1 Animal-derived
5.2.2 Plant-derived
5.2.3 Cereals and Cereals Derivatives
5.2.4 Other Ingredient Types
5.3 Distribution Channel
5.3.1 Specialized Pet Shops
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Channels
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe Germany United Kingdom France Spain Italy Rest of Europe
5.4.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle-East and Africa South Africa Egypt Rest of Middle-East and Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Incorporated
6.3.2 Nestle Purina Pet Food
6.3.3 COLGATE-PALMOLIVE (Hill's Pet Nutrition Inc.)
6.3.4 General Mills (BLUE BUFFALO)
6.3.5 The JM Smucker Company
6.3.6 Diamond Pet Foods
6.3.7 *List is not exhaustive

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mars Incorporated
  • Nestle Purina Pet Food
  • COLGATE-PALMOLIVE (Hill's Pet Nutrition Inc.)
  • General Mills (BLUE BUFFALO)
  • The JM Smucker Company
  • Diamond Pet Foods
  • *List is not exhaustive