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Japan Online Accommodation Market - Growth, Trends, COVID 19 Impacts, and Forecast (2022 - 2027)

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  • 150 Pages
  • June 2022
  • Region: Japan
  • Mordor Intelligence
  • ID: 5617022
The Online Accomodation market is expected to grow steadily by increasing its share in the overall lodging market. The majority of the hotel booking revenues are derived online with an even higher share for short-term rentals. Most of the online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs).

The year 2020 was a very devastating year across the world for the tourism industry due to the Covid-19 pandemic. The second half of 2021 bought a little hope for the hospitality business in Japan. The pandemic has had a significant impact on the online accommodation market, due to the travel restriction across the globe to prevent the pandemic spread. Online travel has been negatively affected, thus travel, and hotel visits decreased.

Market players are extensively offering travel services through mobile websites and apps, as it is one of the most preferred mediums of travel bookings, particularly among the new Generation. The number of hotel rooms opening has increased 2.5 times over the past year, Kyoto will have the highest ratio of new rooms, followed by Osaka & Tokyo.

Key Market Trends

Advancement in technology has led to growth in the Online Accommodation market

The emergence of the internet has led to intense exposure and travelers are now exposed to a diverse range of hotel options at reasonable costs by various market players. Customers compare accommodation options at several websites to get the best affordable deal. Travelers choose specialized online accommodation providers such as Airbnb Inc. and OYO Rooms because they provide a wide range of lodging alternatives.

Technology has changed the way people communicate and travel and stay across the globe. With evolving technology and the increase in the use of mobiles, easy and efficient methods are being for booking a comfortable stay, thus increasing the growth of the online accommodation market. Mobile apps are gradually gaining pace in the market and are preferred by people to make their online bookings. Thus, an increase in usage of smartphones and growth in digital literacy is likely to proliferate the growth of the online accommodation market.

With the advancement in technology, the online hotel market is rising at a fast pace. COVID-19 has also accelerated the digitization of the accommodation market.

Online Travel Agencies (OTA’s) accounts for major bookings

Based on the mode of booking, the online travel agencies (OTAs)segment accounted for a considerable share of the Japanese online accommodation market.

The OTAs gain popularity due to the low-cost booking options and variety of hotels offered by them. They give travelers the flexibility to plan and book hotels as and when required. Currently, OTA majorly contributes to the revenue generation of hotels.

The players operating in the online travel industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market.

Competitive Landscape

Japan's Online Accommodation Market is fairly fragmented with a large number of established local players in each region. The major players in the accommodation industry are Rakuten Travels, JAPANiCAN, Agoda, Jalan.net, and Booking.com

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porters' Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
4.5 Insights on impact of technology and innovation in Online Accommodation Market
4.6 Impact of COVID-19 on the Market
5.1 By Platform
5.1.1 Mobile application
5.1.2 Website
5.2 By Mode of Booking
5.2.1 Third party online portals
5.2.2 Direct / captive portals
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Rakuten Travels
6.2.3 Agoda
6.2.4 Jalan
6.2.5 Booking
6.2.6 Expedia
6.2.7 Hotels.com
6.2.8 Japan Online Traveler
6.2.9 Yahoo Travel
6.2.10 JTB Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Rakuten Travels
  • Agoda
  • Jalan
  • Booking
  • Expedia
  • Hotels.com
  • Japan Online Traveler
  • Yahoo Travel
  • JTB Group