Poland Household Electric Grills Market Study- Growth, Trends, COVID-19 Impact and Forecast (2022 - 2027)

COVID-19 restricted consumers to eat outside food, due to which the demand for electric grills in the commercial application has dropped. However, stay at home orders have impelled people to cook at home, thereby increasing the demand for household application of electric grills through the online distribution channel.

In 2021, Revenues from Household Electric Grills Market accounted for USD 11.8 million in Poland and per capita revenue is USD 0.31 and average volume per person is 0.01 pieces. In 2021, it witnessed a 0.46 million pieces up 6% from 2019, reason behind this growth is covid-19 changed customers to tend more towards health-conscious, which in turn has increased the demand for electric grill as grilled food consumes less oil and are considered healthy option to eat. The country has seen a rising importance on the healthy diet, and the market across Poland is also expanding due to the nutritious characteristics of grilled food.

Outdoor Grill contributes major share of around 65% in Electric grill market, meanwhile Indoor Grill sales accounts for 35% in Poland as people getting more interest in outdoor events such as social gatherings and camping, consumers prefer supplementing meals with grilled food products.

Bluetooth and Wi-Fi-enabled electric grills are gaining popularity among the wealthy consumers. Smart kitchens and digital innovations in home appliances are expected to drive substantial market growth. Consumers are increasingly leaning toward sophisticated home appliances that are coupled with cutting-edge technology such as IoT and AI.

Key Market Trends

Rising Household Consumption Expenditure on Food Creating Demand for Electric Grills Market

Poland Annual Household Expenditure per Capita reached USD 3,722 USD in Dec 2020 fell 5.37% compared with the USD 3,912 in Dec 2019. However, household consumption expenditure is USD 51073 million in 2020 growing at 5.83 CAGR% from past 5 years. Consumption of pork is 40.8 kg per capita in 2020 and it is growing constantly from last 5 years.

Grilling and barbecuing are recreational activities that allow customers to spend quality time with their friends and family while enjoying home-cooked cuisine. Grilling also improves the flavour of food through slow cooking methods, which leads to the adoption of electric grills. The advent of numerous varieties of electric grills with lightweight and improved mobility allows consumers to enjoy grilling in both outdoor and indoor areas. Because of features such as ease of maintenance, easy installation, and mobility, consumers investing in electric grills for outdoor kitchens increasing rapidly.

Rising Demand of Grilled Food Driving the Growth of the Electric Grill Market

Consumption of Grilled food is increasing substantially every year, growing inclination for healthy grilled foods, changing lifestyles, and the preference for homemade grilled foods are the primary drivers driving the growth of the electric grill sector.

Average revenue of Electric Grills per capita is USD 0.32 in 2020 and expected to reach USD 0.34 by 2026. The popularity of electric barbecues has increased due to customers' rising interest for grilling meals at home. According to Hearth, Patio & Barbecue Association (HPBA), the majority of consumers about 83% have three or more accessories, indicates that consumers have invested in ways to customize their grilling experiences. And Gas is the most popular grill type with 64%, followed by charcoal (44%), and electric (9%).

As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. With the growing number of events, like parties, camping, social gatherings, and the consumer preference towards grill food products boosting the sales of electric grills.

Competitive Landscape

The report covers major international players operating in the Poland Household Electric Grills market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, domestic and international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players includes MPM, weber, DeLonghi and Adler Group Europe etc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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