The United States pet care and services market size was valued at USD 62.10 billion in 2025 and is estimated to grow from USD 66.27 billion in 2026 to reach USD 91.74 billion by 2031, at a CAGR of 6.72% during the forecast period (2026-2031). This report is segmented by Product and Service Type (Products [Pet Food, Pet Healthcare, Pet Grooming Products, and Pet Accessories], and Services [Veterinary Care, Pet Grooming, Pet Boarding & Daycare, Pet Training. And Pet Insurance], Pet Type (Cat, Dog, and More), Sales and Service Channel (Offline and Online). The Report Offers the Value (in USD) for the Above Segments.
Other drivers and restraints analyzed in the detailed report include:
Services already account for 37.55% of the United States pet care and services market size, and their share is projected to exceed 40% by 2031 as insurance, tele-health, and in-store clinics deepen penetration. Product makers respond with premium upgrades, fresh, functional, and single-serve meals that command higher price points without cannibalizing volume. Cross-selling between preventive-care plans, pet sitting services, and tailored nutrition boosts retention, while bundled loyalty programs temper switching. Together, these moves tighten the ecosystem around each household, raising barriers for late-stage challengers.
United States Pet Care and Services Market Trends and Insights
Rising Pet Humanization and Service Premiumization
Average monthly pet spend reached USD 318 in 2024 as owners equate animal wellness with household well-being. Demand for advanced diagnostics mirrors human healthcare, with 67% of owners ready to pay more for perceived health benefits. These dynamics reinforce premium-price elasticity across veterinary, grooming, and boarding subcategories in the United States pet care and services market.Expanding Pet-Insurance Coverage and Awareness
Premiums exceeded USD 4 billion in 2024, yet only 4% of pets are insured, signaling vast headroom. Standardization under the 2024 NAIC Model Act in 14 states heightens transparency and consumer trust. Employer sponsorship accelerates uptake as 32% of owners would switch jobs for pet coverage. However, rising loss ratios tied to veterinary-service inflation strain carrier profitability, prompting selective policy exits that may temper short-term growth in the United States pet care and services market.Escalating Veterinary-Service Inflation
Pet services prices have outpaced general inflation by 60% since 2005 and rose 8% year-over-year to August 2025. Cost drivers include labor shortages, high-tech equipment, and local monopoly pricing. Veterinary visits fell 3% in 2023, indicating income sensitivity and potential deferred care consequences. Regulatory scrutiny of consolidation is nascent, but rising political attention could reshape pricing power in the United States pet care and services market.Other drivers and restraints analyzed in the detailed report include:
- Surge in E-commerce and Subscription Models
- Growing Investment in AI-Enabled Veterinary Tele-health
- Veterinary-Workforce Shortage and Burnout
Segment Analysis
Service revenues accelerate at a 6.98% CAGR even as products retain 62.45% of 2025 revenue, underscoring a clear shift toward experiential spending within the United States pet care and services market. Veterinary care sits atop the service hierarchy, supported by a USD 66 billion subsector, while pet-insurance premiums of USD 4.5 billion in 2025 mark the fastest momentum. Subscription bundles blur product-service lines, locking in cash flow and raising lifetime value. Dietary supplements and veterinary diets outpace staple kibble margins, while the PURR Act could cut multistate compliance costs and speed product launches.Services already account for 37.55% of the United States pet care and services market size, and their share is projected to exceed 40% by 2031 as insurance, tele-health, and in-store clinics deepen penetration. Product makers respond with premium upgrades, fresh, functional, and single-serve meals that command higher price points without cannibalizing volume. Cross-selling between preventive-care plans, pet sitting services, and tailored nutrition boosts retention, while bundled loyalty programs temper switching. Together, these moves tighten the ecosystem around each household, raising barriers for late-stage challengers.
Complete Report Scope:
- By Products and Services Type
- Products
- Pet Food
- Pet Healthcare
- Pet Grooming Products
- Pet Accessories
- Services
- Veterinary Care
- Pet Grooming
- Pet Boarding & Daycare
- Pet Training
- Pet Insurance
- Pet Walking/Sitting
- Pet Retail Services
- Others
- Products
- By Pet Type
- Dog
- Cat
- Other Companion Animals
- By Sales and Service Channel
- Offline
- Online
List of Companies Covered in this Report:
- Central Garden & Pet Company
- Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
- Elanco
- General Mills, Inc.
- IDEXX
- Lemonade, Inc.
- Mars
- MetLife, Inc.
- Nationwide Mutual Insurance Company
- Nestle S.A.
- Petco Health & Wellness Company, Inc.
- PetIQ, Inc.
- Rover Group, Inc.
- Spectrum Brands Holdings, Inc.
- The J.M. Smucker Co.
- Trupanion, Inc.
- Wag! Group Co.
- Zoetis
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
1 INTRODUCTION
4 MARKET LANDSCAPE
5 MARKET SIZE AND GROWTH FORECASTS (VALUE, USD)
6 COMPETITIVE LANDSCAPE
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Central Garden & Pet Company
- Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
- Elanco Animal Health Incorporated
- General Mills, Inc.
- IDEXX Laboratories, Inc.
- Lemonade, Inc.
- Mars, Incorporated
- MetLife, Inc.
- Nationwide Mutual Insurance Company
- Nestle S.A.
- Petco Health & Wellness Company, Inc.
- PetIQ, Inc.
- Rover Group, Inc.
- Spectrum Brands Holdings, Inc.
- The J.M. Smucker Co.
- Trupanion, Inc.
- Wag! Group Co.
- Zoetis Inc.
