Colon Hydrotherapy Market - Growth, Trends, and Forecasts (2023-2028)

The colon hydrotherapy market is expected to register a CAGR of 4.2% over the forecast period.

The outbreak of COVID-19 impacted the market. The restrictions and lockdowns during the pandemic led to the cancellation of several medical procedures. This resulted in delays in colonic hydrotherapy procedures. However, the chances of rising gastrointestinal issues increased related to COVID-19 infection. For instance, according to the NCBI article published in April 2022, SARS-CoV-2 enters the intestinal mucosa and causes gastrointestinal symptoms such as diarrhea or abdominal pain. The same source also reported that extensive mucosal sloughing in the small intestine and colon has been reported in COVID-19-affected patients. Hence, this created a demand for colon hydrotherapy procedures to clean the colon during the pandemic. Therefore, the market witnessed moderate growth during the pandemic and is expected to gain traction over the forecast period.

Factors such as the increasing prevalence of colon cancer and technological advancements in diagnostic tools for colon hydrotherapy are driving market growth over the forecast period. Additionally, rising investment in healthcare globally is a major factor that creates new opportunities for the colon hydrotherapy market. For instance, as per the report published in 2022 by Information Resources Incorporated (IRI), Germany is one of the major countries with advanced healthcare systems and technologies, and the country invests more in healthcare. In 2022, healthcare spending in Germany exceeded USD 143.1 billion. The increasing healthcare spending in countries worldwide is creating more opportunities for medical procedures such as colon hydrotherapy. Thus, such a factor is anticipated to drive market growth over the forecast period.

Moreover, the developments and rise in the adoption of colon hydrotherapy in hospital and clinical settings are also expected to drive market growth. For instance, in July 2022, Medtronic expanded the health equity assistance program for colon cancer screening with support from Amazon Web Services and completed the first installation of donated GI Genius intelligent endoscopy modules. Thus, the increasing availability of colonic hydrotherapy services among end users is boosting the demand for colonic hydrotherapy, which is ultimately expected to drive the overall market over the forecast period.

In addition, the increasing colon cancer globally is one of the key factors bolstering the market growth. For instance, as per WHO data updated in February 2022, colon cancer was one of the most common cancers in the population, and an estimated 1.93 million new cases of colon and rectum cancers were registered globally in 2021. The procedure is known for its benefits, such as removing toxins, boosting energy, improving the immune system, helping with weight loss, improving digestion, and preventing colon cancer. Hence, the increasing number of colon cancer worldwide is predicted to generate demand for colon hydrotherapy procedures, thereby propelling the market growth over the forecast period.

However, a lack of awareness about technological advancements in diagnostic tools for colon hydrotherapy may hinder market growth over the forecast period.

Key Market Trends

Open System Hydrotherapy Segment Expected to Witness Considerable Growth Over the Forecast Period

Medical colon cleansing is commonly prescribed before surgery or diagnostic testing of the intestine or stomach. There are two forms of colon hydrotherapy, open system and closed system. Due to the advantages of the open system, such as it is sometimes self-guided or observed by an alternative therapist, the demand for the open system is expected to increase over the forecast period. Additionally, it is known as the new form of colonic hydrotherapy, whereas the closed one is the old way of hydrotherapy. Open systems hydrotherapy allows the patients to empty their bowels whenever they require it, and it enables comfort to the patient, which the closed system lacks. Hence, owing to such advantages, considerable segment growth is expected over the forecast period. Increasing cases of colon cancer across the world are also expected to boost segment growth, as colon hydrotherapy is one of the essential therapies for colon cancer.

Furthermore, favorable initiatives by the key players are also expected to favor segment growth. For instance, as per the European Rejuvenation Center data updated in January 2022, several commercially available open systems, such as LIBBE, offer several advantages which make the hydrotherapy process more efficient, effective, and relaxing. Using an open system, patients will know when enough water has entered the colon as they will feel the need to evacuate the bowels. Because the target patient is in control of the water flows in and out during the release. That means the muscles inside the colon are helping remove the toxins and waste more easily due to the addition of filtered water. Therefore, owing to such advantages and favorable initiatives, considerable segment growth is expected over the forecast period.

North America Expected to Witness Considerable Growth Over the Forecast Period

North America is expected to witness considerable growth over the forecast period. Factors such as the easy availability of technologically advanced products and the increasing healthcare investments in the region are among other major factors responsible for the growth of the market in the region. For instance, in April 2022, the Jalisco government announced the investment of more than USD 301.5 million in healthcare infrastructure over the next three years to build new hospitals and healthcare centers and upgrade existing ones. These government investments are predicted to provide a new opportunity for colon hydrotherapy in hospital and clinic settings, bolstering the overall market growth in the region.

The factors such as key product launches, high concentration of market players or manufacturer's presence, acquisition and partnerships among major players, and favorable initiatives in the United States are expected to drive the studied market. For instance, in October 2021, Colon Therapy Certification and Certificate Program were conducted in the top 10 Schools in the United States for Students, and they are required to complete at least 100 hours of training in these programs. Thus, the awareness among the students is anticipated to boost the colon hydrotherapy demand, propelling the growth of the studied market. The rising cases of colon cancer are also anticipated to propel the market growth in the United States. For instance, as per the Cancer Facts & Figures 2022, the American Cancer Society showed that an estimated 106,180 colon cancer as new cancer cases would be diagnosed in the United States, with includes 54,040 males and 52,140 females in 2022. Such a high prevalence of colon cancer in the United States is creating a demand for colon cleansing, which is usually preferred before a colonoscopy. Therefore, the rising prevalence of colon cancer and favorable initiatives in the country are anticipated to drive the overall studied market over the forecast period.

Competitive Landscape

The colon hydrotherapy market is fragmented and consists of many major players, along with multiple smaller companies. With technological advancements and product innovations, mid-size to smaller companies are increasing their market presence globally. The competitive landscape includes an analysis of several companies that hold most of the market shares and are well known. Some of the major players include Prime Pacific Health Innovations Corporation, TRANSCOM, Cerajivan Healthtech, Herrmann Apparatebau, and iCLear Limited (HK).

Additional benefits of purchasing the report:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

This product will be delivered within 2 business days.