Latin America Baby Car Seat Market - Industry Trends, Demand, Opportunity, & Forecast To 2027

A child car seat, or a child restraint system, a child seat, a seat designed specifically to protect children from injury or death during vehicle collisions. Each year, thousands of young children are killed or injured in car crashes. Proper use of car safety seats helps keep children safe. High disposable income and increasing spending on passenger cars are also creating a positive impact on the baby car seat market. The recent publication - Latin America Baby Car Seat Market Outlook, 2026 classified the market into baby car seat types and sales channels, across countries.

Latin American parents are significantly less likely to put their kids in car seats, and parents who did have car seats are less likely than other parents to install and use them correctly. This posed the biggest challenge in the region, and thus not allowing the market to grow any more than 4% in the global market. The region accounted for a market value of USD 153.16 Million in the year 2015. Currently, the developing countries in Latin America witnessed rapid urbanization, which led to an increase in disposable income and dual-earning families. This is expected to be boosting the market growth at an anticipated CAGR of over 9%, in the forecasted period.

Even though the overall penetration is low in the region; the market is dominated by the infant baby car seat type, which accounted for nearly 30% of the total market. However, on the other hand, there has been a decline in the birth rate in Latin American countries like Brazil & Argentina which is now one of the major concerns in the market. As a result of increased unemployment rates in these countries, people have developed reticence toward marriage and family planning. This is likely to be a threat to the overall market growth, allowing the convertible baby car seat segment to reach a value of USD 63.80 Million, even though growing with a high anticipated growth rate.

While half of the region struggles with unemployment, the other half is enjoying rapid urbanization. This uneven distribution shrugs off the possibility of optimum market growth. The region has been witnessing an increase in the organized retail which ensures the availability of baby care products. This is proved by the fact that the hypermarket & supermarket segment accounts for nearly half of the market share. The emergence of e-commerce sites and the increase in online shopping behavior is expected to change the market dynamics, and allow the online segment in the region to grow over 13% CAGR, considerably the highest in the market.

In 2010, the new Brazilian child restraint law came into force which was aimed at a stricter control over child motor vehicle occupant safety than most such legislation worldwide. The market of the baby car seat in the Latin American region is led by Brazil, which held to 48.15% in 2015 itself. In January 2018, Argentina passed a legislative change that establishes that children under the age of 10 must travel securely on the rear seat with an approved child restraint system suitable for their weight and size. However, it is insufficient because age is not a valid indicator for this type of situation: the valid measurement is height. Even though Columbians have been a victim of violent internal conflicts for the last 5 decades, the major reason for the infant death rate is road accidents.

The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product. Key manufacturers of this industry include Dorel Industries Inc., Goodbaby International Holdings, Graco Children's Products Inc., Mothercare PLC, Car Mate MFG CO. LTD., Britax Child Safety Inc., Diono INC., Infa-Secure Pty Limited, HTS Besafe, Clek INC.

CONSIDERED IN THE REPORT

• Geography: Latin America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:

• Latin America
• Brazil
• Columbia
• Argentina

ASPECTS COVERED IN THE REPORT

• Market Size by Value for the period (2015-2026F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by End User (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company