Global Dietary Supplements Market by Function (Anti-cancer, Bone & Joint Health, Cardiac Health), Product (Calcium, Combination Dietary Supplement, Eye Health Supplement), Formulation, Distribution, End User - Forecast 2023-2030

The Dietary Supplements Market size was estimated at USD 98.75 billion in 2022, USD 105.13 billion in 2023, and is expected to grow at a CAGR of 6.58% to reach USD 164.48 billion by 2030.

Dietary supplements are consumed to supplement the diet and contain dietary ingredients, including vitamins, minerals, herbs, or other botanical extracts. The primary purpose of dietary supplements is to provide nutrients that may not be consumed in adequate quantities in a person's diet. The demand for dietary supplements is increasing due to growing awareness of health and wellness, a growing elderly population, and the need to adopt a more holistic approach to healthcare. Moreover, the surging incidences of chronic diseases and the recognition of certain deficiencies linked to lifestyle and dietary habits further propel the consumption of dietary supplements. However, the prevalence of counterfeit products and the volatility of raw material costs may adversely impact the consumption of dietary supplements. Moreover, the proliferation of eCommerce has provided a substantial opportunity to the dietary supplements market, offering consumers convenient access to a broad spectrum of products.

Regional Insights

The dietary supplement market is growing in the Americas, mainly attributed to higher health awareness and income levels, particularly in the United States and Canada. A diverse range of supplements catering to different health needs, such as vitamins, minerals, botanicals, enzymes, and proteins, can be found in specialty health stores, supermarkets, and online platforms in the Americas. Europe's dietary supplement market is characterized by a robust regulatory framework enforced by the European Food Safety Authority (EFSA), focusing on consumer safety and product efficacy. The EMEA region shows a high demand for supplements promoting general well-being alongside specialty niches such as sports nutrition. The Asia-Pacific region is burgeoning for dietary supplement growth, encouraged by rising disposable incomes, urbanization, and increased health awareness, especially in China, Japan, and India. Traditional herbal and botanical products, alongside modern supplement varieties, are mainly in APAC. Moreover, cultural inclinations toward preventive healthcare contribute to the robust market prospects in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Dietary Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Dietary Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Dietary Supplements Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, American Health, Amway Corporation, Archer-Daniels-Midland Company, ARKOPHARMA Laboratories, Company Limited, Bayer AG, Biomedical Research Laboratories, LLC, DuPont de Nemours, Inc., Dymatize Enterprises LLC, FANCL Corporation, Glanbia PLC, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nature’s Sunshine Products, Inc., Nestlé S.A, Nutraceutical International Corporation, NutraScience Labs, Otsuka Holdings Co. Ltd., Pfizer Inc., Pragati Biocare Pvt. Ltd.,, Procter & Gamble Health Limited, Pure Encapsulations, LLC., Sabinsa Corporation, Sanofi S.A., Suntory Group, Taisho Pharmaceutical Co., Ltd., and UST Corp.

Market Segmentation & Coverage

This research report categorizes the Dietary Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Function
  • Anti-cancer
  • Bone & Joint Health
  • Cardiac Health
  • Diabetes
  • Energy & Weight Management
  • Gastrointestinal Health
  • General Health
  • Immunity
• Product
  • Calcium
  • Combination Dietary Supplement
  • Eye Health Supplement
  • Fish Oil & Omega Fatty Acid
  • Ginseng
  • Herbal Supplement
  • Mineral
  • Probiotic
  • Protein
  • Vitamin
• Formulation
  • Capsules
  • Liquid
  • Powder
  • Softgels
  • Tablets
• Distribution
  • Online Channel
  • Pharmacy & Drug Store
  • Supermarket & Hypermarket
• End User
  • Adult
  • Children & Infant
  • Geriatric
  • Pregnant Women

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Dietary Supplements Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Dietary Supplements Market?
3. What are the technology trends and regulatory frameworks in the Dietary Supplements Market?
4. What is the market share of the leading vendors in the Dietary Supplements Market?
5. Which modes and strategic moves are suitable for entering the Dietary Supplements Market?

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