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The Online Survey Software Market size was estimated at USD 6.66 billion in 2023, USD 7.35 billion in 2024, and is expected to grow at a CAGR of 11.54% to reach USD 14.31 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Online survey software is a tool that allows individuals and organizations to create, conduct, and analyze surveys over the Internet. This digital platform facilitates data collection from targeted respondents by providing a range of question types and survey designs that can be customized per the research needs. These tools are designed to collect data and feedback efficiently from a targeted audience for various applications such as market research, customer satisfaction assessment, employee engagement, and academic research. The reach of online survey tools spans globally, enabling cross-cultural and international survey campaigns with instantaneous results and analytics.
The surge in demand for real-time data analytics and feedback for business decision-making and the rapid adoption of cloud-based services has expanded the usage of online survey software. In addition, the growing importance of customer experience and retention in competitive business environments has promoted the need for online survey software. However, data privacy concerns, the complexity of adhering to different regulations worldwide, and high competition from many existing platforms can limit the adoption of online survey software. Nevertheless, the ongoing development advanced data analysis features using machine learning algorithms for predictive insights.
Regional Insights
The Americas represents a rapidly developing online survey software market driven by a culture that heavily emphasizes consumer feedback and data-driven decision-making. The demand is propelled by various sectors, including healthcare, retail, and tech industries, continually seeking to enhance customer experience. Latest investments are pouring into AI integration for smarter surveys, and patent filings for advanced analytics echo this trend. Across the European Union, regulatory compliance has become paramount for online survey software, influencing buyer behavior to prioritize data security.Vendors in the EMEA region are investing in solutions that offer mobile-responsive designs and multilingual support to accommodate the diverse population. The Middle East and Africa present an emerging online survey software market with accelerated digital transformation. In Africa, rising mobile penetration has made mobile-first survey solutions particularly attractive as firms seek to access consumer insights across widespread geographic areas. The Asia-Pacific highlights its focus on integrating online surveys with social media platforms, indicating a trend towards more interactive and socially inclined survey methods. The vast population and surging internet usage show a demand for cost-effective and scalable solutions, particularly for startups and local businesses looking to expand their reach.
Market Trends by Segment
- Industry: Significant usage of online survey software in consumer goods and retail industry
Industry Insights
- Market Dynamics
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
- FPNV Positioning Matrix
- Market Share Analysis
- Strategy Analysis and Recommendations
Recent Developments
SurveyMonkey Launches Instant AI Survey-Maker
SurveyMonkey unveiled Build with AI, an innovative survey design feature within its Genius suite, integrating OpenAI's GPT-3 technology. This tool aims to transform users' feedback goals into fully-fledged surveys, streamlining the survey-creation process significantly.Zappi and Circana Partner on Survey Tool
Circana, previously known as IRI and The NPD Group, joined forces with Zappi, a customer insights firm. This innovative tool promises to empower small to medium-sized consumer packaged goods (CPG) brands with streamlined access to actionable insights from verified omnichannel purchasers. Launching with four meticulously predesigned surveys, the tool is designed to evolve with additional surveys being rolled out periodically.Voxco Acquired by Investment Firm TAP
Canadian survey software developer Voxco entered into a new chapter with its acquisition by TAP Software Holdings, overseen by Terminus Capital Partners, for an undisclosed amount. With the acquisition, the company aims to continue innovation and bolster the value offered to customers, employees, and stakeholders.Key Company Profiles
The report delves into recent significant developments in the Online Survey Software Market, highlighting leading vendors and their innovative profiles. These include Alchemer, LLC, Birdeye Inc., Campaign Monitor by Marigold, Cisco Systems, Inc., Dobility, Inc., FORM, Inc., Forsta Group, Google LLC by Alphabet Inc., Inqwise, JotForm Inc., Medallia, Inc., Nextiva, Inc., Nicereply, NIPO, Qualaroo, Inc., Qualtrics International Inc., QuestionPro Inc., Sogolytics, Surveylegend, SurveySparrow Inc., Toluna, Inc., Typeform S.L., UNICOM Systems, Inc., WorkTango Inc., and Zoho Corporation.This research report offers invaluable insights into various crucial aspects of the Online Survey Software Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
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Table of Contents
1. Preface
2. Research Methodology
5. Market Insights
6. Online Survey Software Market, by Industry
7. Americas Online Survey Software Market
8. Asia-Pacific Online Survey Software Market
9. Europe, Middle East & Africa Online Survey Software Market
10. Competitive Landscape
11. Competitive Portfolio
List of Figures
List of Tables
Companies Mentioned
- Alchemer, LLC
- Birdeye Inc.
- Campaign Monitor by Marigold
- Cisco Systems, Inc.
- Dobility, Inc.
- FORM, Inc.
- Forsta Group
- Google LLC by Alphabet Inc.
- Inqwise
- JotForm Inc.
- Medallia, Inc.
- Nextiva, Inc.
- Nicereply
- NIPO
- Qualaroo, Inc.
- Qualtrics International Inc.
- QuestionPro Inc.
- Sogolytics
- Surveylegend
- SurveySparrow Inc.
- Toluna, Inc.
- Typeform S.L.
- UNICOM Systems, Inc.
- WorkTango Inc.
- Zoho Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 183 |
| Published | May 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 7.35 Billion |
| Forecasted Market Value ( USD | $ 14.31 Billion |
| Compound Annual Growth Rate | 11.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
