Feed Flavors, Sweeteners and Natural Enhancers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The Feed Flavors, Sweeteners and Natural Enhancers Market size is estimated at USD 2.41 billion in 2024, and is expected to reach USD 3.04 billion by 2029, growing at a CAGR of 4.80% during the forecast period (2024-2029).

COVID-19 adversely affected livestock production and consumption. This effect ultimately spilled into the feed industry, including the feed flavors, sweeteners, and natural enhancers market. The companies in this industry were also facing issues due to production restraints and supply chain issues. However, the industry is expected to achieve pre-covid demand and production levels in the near future if no further outbreaks disrupt the market.

The market studied is growing due to the rising consumer awareness and demand for quality meat. Government monitoring agencies, such as the US Food and Drug Administration (USFDA) and European Food Safety Authority, imposed rules regarding the quality of food to be delivered to consumers. As meat consumption is increasing across the world, the market studied is witnessing growth. High awareness, the growing demand for animal nutrition, and the ban of antibiotics in many regions are prompting players in the livestock industry and meat manufacturers to use probiotics, which is anticipated to drive the market's growth worldwide.

Feed Flavors, Sweeteners & Natural Enhancers Market Trends

Increase in Consumer Awareness Toward Quality Meat Products

The demand for quality meat is increasing globally due to increasing awareness of nutritional requirements in foods. Increasing urbanization, changing lifestyles, and rising income are some factors driving the demand for quality foods. With rising demand for superior-quality meat products, the high-end food service sector and supermarkets offering premium brands are demanding quality meat. This factor pushed the livestock producers to provide quality and healthy livestock to satisfy the quality standards required by various food players and different markets across the world.

According to the FAO, the protein obtained from animal product consumption is 33%. So, the demand for meat products is increasing. The manufacturers are using flavors, sweeteners, and enhancers to increase the feed intake and supply quality meat to the consumers. The global consumption of meat protein is estimated to rise by 14% by 2030 compared to 2018-2020 due to population growth and income. Protein availability from poultry, beef, pork, and sheep is expected to grow by 17.8%, 5.9%, 13.1%, and 15.7%, respectively, by 2030. Better hygiene, animal health programs, and the provision of premium quality animal feed with better taste and texture are some of the important factors that raise the quality of meat. Dairy products will be produced according to the standards set by regulatory bodies.

Asia-Pacific - The Largest Market for Feed Flavors, Sweeteners and Natural Enhancers

Asia-Pacific is the largest market for feed flavors, sweeteners, and natural enhancers, accounting for a significant share of the overall market. The growing consumer awareness about quality feed and pet food in the region has spurred the demand for feed flavors, sweeteners, and natural enhancers. Moreover, the soaring prices of meat driven by numerous disease outbreaks like the African Swine Fever have led the producers to tap the profits in the region, hence boosting the feed flavors, sweeteners, and natural enhancers market. The rise in income levels in developing countries like India and China is leading to growing numbers of pet ownership, healthcare, and spending, thereby driving the feed palatability enhancers market.

The Chinese animal feed additive industry is heavily influenced by governmental initiatives. The country's efforts to modernize and find efficiencies in its structure and practices and the increasing demand for meat and animal products to meet the protein needs of the growing population are among the major factors driving the growth of the market studied. India is one of the leading producers of poultry meat in the world. The increase in the average income and the urban population has led to a tremendous increase in poultry demand and a steady increase in consumption over the years. Poultry production has been growing enormously in the region, which would, in turn, create demand for palatability enhancers to improve feed intake and livestock performance.

Feed Flavors, Sweeteners & Natural Enhancers Industry Overview

The global feed flavor, sweeteners, and natural enhancers market is fairly consolidated, with major players accounting for 40.4% of total shares in 2021. Evonik Industries Ag, Cargill, Alltech Inc., Dupont Nutrition and Bioscience, and Nutriad (Bluestar Adisseo) are the top five players in the market studied. The most adopted strategies for these companies are mergers and acquisitions and, from time to time, collaborations for investments in new product developments and research enhancement.

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