+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Sale

India Consumer Electronics and Appliances Market, By Type, By Application, By Distribution Channel, By Region, By Top 3 Leading States (in each region), Competition, Forecast & Opportunities, 2017-2027F

  • PDF Icon

    Report

  • 73 Pages
  • July 2022
  • Region: India
  • TechSci Research
  • ID: 5624613
UP TO OFF until Dec 31st 2022
Free Webex Call
10% Free customization
Free Webex Call

Speak directly to the analyst to clarify any post sales queries you may have.

10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

The Indian Consumer Electronics and Appliances Market was valued at USD78.95 billion in 2021 and is expected to grow at an impressive CAGR of 12.78% in the forecast period, 2023-2027, to reach USD160.03 billion by 2027. Consumers are becoming more aware of the benefits of using consumer electronics and appliances and are investing in the purchase of premium appliances. The growing residential sector and favorable government policies are the primary drivers for the Indian Consumer Electronics and Appliances Market. Also, the high internet penetration and proliferation of smart devices and integration of smart technologies like the internet of things and artificial intelligence are expected to create new growth avenues for the Indian Consumer Electronics and Appliances Market in the forecast period.



The income level of middle-class families is rising at a rapid rate, and they are able to spend more on quality lifestyles and equipment to live a comfortable life. Companies are working on the development of high-performing and easy-to-use devices to meet the growing consumer requirements. Market players are trying to reach remote locations by investing in developing an efficient supply chain and inventory and adopting e-commerce websites to sell their products. An increase in the utilization of consumer electronics and appliances and the availability of a wide portfolio of products are expected to fuel the demand for the Indian Consumer Electronics and Appliances Market in the forecast period.

The Indian Consumer Electronics and Appliances Market is divided into type, application, distribution channel, regional distribution, and competitive landscape. Based on type, the market is divided into audio & visual electronics, home appliances, kitchen appliances, and personal care devices. The Audio & visual electronics segment dominated the market in 2021 and held 85.02% of the total market share. The availability of quality audio and visual electronic accessories at competitive prices and the growing expenditure capacity of consumers are driving the segment demand. Adoption of attractive marketing strategies by the market players and online sales channels is expected to fuel the sales of consumer electronics and appliances across the country.

The major market players operating in the Indian Consumer Electronics and Appliances Market are BBK Group (Oppo, Vivo, Realme, OnePlus), Samsung India Electronics Private Limited, Xiaomi Technology India Private Limited, Apple India Private Limited, LG Electronics India Pvt. Ltd, Whirlpool of India Ltd., Panasonic India Private Limited, Sony India Private Limited, Crompton Greaves Consumer Electricals Limited, Godrej & Boyce Mfg Co Ltd., Bajaj Electricals Limited, and IFB INDUSTRIES LTD.

Years considered for this report:

Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022E
Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of the Indian Consumer Electronics and Appliances Market from 2017 to 2021.
  • To estimate and forecast the market size of the Indian Consumer Electronics and Appliances Market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast the Indian Consumer Electronics and Appliances Market based on type, application, distribution channel, regional distribution, and competitive landscape.
  • To identify dominant region or segment in the Indian Consumer Electronics and Appliances Market.
  • To identify drivers and challenges for the Indian Consumer Electronics and Appliances Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Indian Consumer Electronics and Appliances Market.
  • To identify and analyze the profile of leading players operating in the Indian Consumer Electronics and Appliances Market.
  • To identify key sustainable strategies adopted by the market players in the Indian Consumer Electronics and Appliances Market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers across India. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher was able to include the manufacturers who could not be identified due to the limitations of secondary research. The publisher Research analyzed the manufacturers, distribution channels and presence of all major players across the Indian Consumer Electronics and Appliances Market.

The publisher calculated the market size of the Indian Consumer Electronics and Appliances Market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types and distribution channels for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by the publisher.

Key Target Audience:

  • Consumer electronics and appliance manufacturers, suppliers, distributors, and other stakeholders.
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to consumer electronics and appliances

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as consumer electronics and appliances manufacturing companies, suppliers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:


In this report, the Indian Consumer Electronics and Appliances Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

India Consumer Electronics and Appliances Market, By Type:

  • Audio & Visual Electronics
  • Home Appliances
  • Kitchen Appliances
  • Personal Care Devices

India Consumer Electronics and Appliances Market, By Application:

  • Residential
  • Commercial

India Consumer Electronics and Appliances Market, By Distribution Channel:

  • Multi-Branded Stores
  • Hypermarket/Supermarket
  • Online
  • Others (Direct Sales, Exclusive Stores, etc.)

India Consumer Electronics and Appliances Market, By Region:

  • North
  • West
  • South
  • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Indian Consumer Electronics and Appliances Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Frequently Asked Questions about the Indian Consumer Electronics and Appliances Market

What is the estimated value of the Indian Consumer Electronics and Appliances Market?

The Indian Consumer Electronics and Appliances Market was estimated to be valued at $59.98 Billion in 2017.

What is the growth rate of the Indian Consumer Electronics and Appliances Market?

The growth rate of the Indian Consumer Electronics and Appliances Market is 10.3%, with an estimated value of $160.03 Billion by 2027.

What is the forecasted size of the Indian Consumer Electronics and Appliances Market?

The Indian Consumer Electronics and Appliances Market is estimated to be worth $160.03 Billion by 2027.

Who are the key companies in the Indian Consumer Electronics and Appliances Market?

Key companies in the Indian Consumer Electronics and Appliances Market include BBK Group (Oppo, Vivo, Realme, OnePlus), Samsung India Electronics Private Limited, Xiaomi Technology India Private Limited, Apple India Private Limited, LG Electronics India Pvt. Ltd, Whirlpool of India Ltd., Panasonic India Private Limited, Sony India Private Limited and Godrej & Boyce Mfg Co Ltd..

Table of Contents

1. Product Overview2. Research Methodology3. Impact of COVID-19 on India Consumer Electronics and Appliances Market4. Executive Summary
5. Voice of Customer
5.1. Factors Affecting Purchase Decision
5.2. Brand Awareness
5.3. Challenges Post Purchase
5.4. Preferred Distribution Channel
6. India Consumer Electronics and Appliances Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Audio & Visual Electronics, Home Appliances, Kitchen Appliances, and Personal Care Devices)
6.2.2. By Application (Residential and Commercial)
6.2.3. By Distribution Channel (Multi-Branded Stores, Hypermarket/Supermarket, Online, and Others (Direct Sales, Exclusive Stores, etc.))
6.2.4. By Region (North, West, South and East)
6.2.5. By Top 3 Leading States (in each region)
6.2.6. By Company (2021)
6.3. Market Map
7. India Audio & Visual Electronics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Application
7.2.3. By Distribution Channel
8. India Home Appliances Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Application
8.2.3. By Distribution Channel
9. India Kitchen Appliances Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Application
9.2.3. By Distribution Channel
10. India Personal Care Devices Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Application
10.2.3. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments13. SWOT Analysis14. Policy & Regulatory Landscape15. India Economic Profile
16. Competitive Landscape
16.1. BBK Group (Oppo, Vivo, Realme, OnePlus)
16.2. Samsung India Electronics Private Limited
16.3. Xiaomi Technology India Private Limited
16.4. Apple India Private Limited
16.5. LG Electronics India Pvt. Ltd
16.6. Whirlpool of India Ltd.
16.7. Panasonic India Private Limited
16.8. Sony India Private Limited
16.9. Crompton Greaves Consumer Electricals Limited
16.10. Godrej & Boyce Mfg Co Ltd.
16.11. Bajaj Electricals Limited
16.12. IFB INDUSTRIES LTD.
16.13. Bosch Limited
16.14. Dell International Services India Pvt. Ltd.
16.15. Johnson Controls-Hitachi Air Conditioning India Limited
17. Strategic Recommendations18. About the Publisher & Disclaimer
List of Figures
Figure 1: India Consumer Electronics and Appliances Market Size, By Value (USD Billion), 2017-2027F
Figure 2: India Consumer Electronics and Appliances Market Share, By Type, By Value, 2017-2027F
Figure 3: India Consumer Electronics and Appliances Market Share, By Application, By Value, 2017-2027F
Figure 4: India Consumer Electronics and Appliances Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 5: India Consumer Electronics and Appliances Market Share, By Region, By Value, 2017-2027F
Figure 6: India Consumer Electronics and Appliances Market Share, By Top 3 Leading States, By Value, 2017-2027F
Figure 7: India Consumer Electronics and Appliances Market Share, By Company, By Value, 2021
Figure 8: India Consumer Electronics and Appliances Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 9: India Consumer Electronics and Appliances Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 10: India Audio & Visual Electronics Market Size, By Value (USD Billion), 2017-2027F
Figure 11: India Audio & Visual Electronics Market Share, By Product Type, By Value, 2017-2027F
Figure 12: India Audio & Visual Electronics Market Share, By Application, By Value, 2017-2027F
Figure 13: India Audio & Visual Electronics Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 14: India Home Appliances Market Size, By Value (USD Billion), 2017-2027F
Figure 15: India Home Appliances Market Share, By Product Type, By Value, 2017-2027F
Figure 16: India Home Appliances Market Share, By Application, By Value, 2017-2027F
Figure 17: India Home Appliances Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 18: India Kitchen Appliances Market Size, By Value (USD Billion), 2017-2027F
Figure 19: India Kitchen Appliances Market Share, By Product Type, By Value, 2017-2027F
Figure 20: India Kitchen Appliances Market Share, By Application, By Value, 2017-2027F
Figure 21: India Kitchen Appliances Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 22: India Personal Care Devices Market Size, By Value (USD Billion), 2017-2027F
Figure 23: India Personal Care Devices Market Share, By Product Type, By Value, 2017-2027F
Figure 24: India Personal Care Devices Market Share, By Application, By Value, 2017-2027F
Figure 25: India Personal Care Devices Market Share, By Distribution Channel, By Value, 2017-2027F

Companies Mentioned

A selection of companies mentioned in this report includes:

  • BBK Group (Oppo, Vivo, Realme, OnePlus)
  • Samsung India Electronics Private Limited
  • Xiaomi Technology India Private Limited
  • Apple India Private Limited
  • LG Electronics India Pvt. Ltd
  • Whirlpool of India Ltd.
  • Panasonic India Private Limited
  • Sony India Private Limited
  • Crompton Greaves Consumer Electricals Limited
  • Godrej & Boyce Mfg Co Ltd.
  • Bajaj Electricals Limited
  • IFB INDUSTRIES LTD.
  • Bosch Limited
  • Dell International Services India Pvt. Ltd.
  • Johnson Controls-Hitachi Air Conditioning India Limited